13 Ravi Mehta -- igbos n_

REAL VALUE FROM VIRTUAL GOODS Ravi Mehta VP, Publishing - Viximo [email_address] - Email www.virtualgoodsinsider.com - Blog Proprietary & Confidential

WHAT IS A “VIRTUAL GOOD”? ,[object Object],Proprietary & Confidential As virtual goods evolve, they’ll grow to include all digital media including music and video

VIRTUAL GOODS ARE GENERATING VERY REAL REVENUE FOR PIONEERING COMPANIES ,[object Object],Proprietary & Confidential China’s largest Internet portal generates 65% of its $500M revenue from virtual goods In 2005, this Korean gaming giant report ed $230 million in revenue with 80% generated by in-game items Korea’s Facebook generates $160M revenue annually – entirely from virtual goods Facebook’s Gifts service has generated $15M since February 2007 The youth oriented dating site generates 40% of its revenue ( $6-7M ) from sale of virtual flowers at up to $10 per flower This virtual world with over 75 million users globally generates $60M annually from virtual goods This niche social community for pet owners has had over 50 million giftings by its 500,000 users since its gifts program started 2 years ago NORTH AMERICA EUROPE ASIA MindArk’s virtual world, Entropia Universe, holds the 2008 Guinness World Record for “Most Expensive Virtual Object”, a space resort that was sold for $100,000

WHY DO PEOPLE SPEND REAL MONEY ON STUFF THAT ISN’T “REAL”? ,[object Object],Proprietary & Confidential ,[object Object],[object Object],[object Object],POP REALITY QUIZ Which of the following is most “ real” ? A Stanford University research study has shown that people aren’t wired to distinguish between “real” world stimuli and digital stimuli: Study participants showed the same tendency to smile back regardless of whether smiled at by a real person or a digital avatar. Study participants felt the same feelings of elation when receiving a physical gift and when receiving a “virtual” gift. Can’t relate? Put yourself in the shoes of someone who spends 20-50% of her waking hours immersed in an online community. How real and tangible would that community be to you?

WHAT VALUE DO PEOPLE GET FROM VIRTUAL GOODS? ,[object Object],Proprietary & Confidential

VIRTUAL GIFTS PROJECT THEIR VALUE ONTO SOCIAL GESTURES AND ENRICH COMMUNITES ,[object Object],Proprietary & Confidential

CASE STUDY: DOGSTER ,[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential

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