Video: http://ignitephoenix.blip.tv/file/1839188/
Event: Ignite Phoenix 3 @ TCA
Event Date: February 25th, 2008
Douglas Adams sums it up well. We act irrationally ALL time while lying to ourselves that we are making perfectly good decisions. Would you walk 10 stores over to save $10? Studies prove you will if the item is $20 but not if its $400. How does the value of $10 change based on the cost of the item? It doesn’t. It is completely irrational. Want to know other stupid things you do everyday?
3. Supply & Demand
Phoenix
Read Predictably Irrational by Dan Ariely
4. Supply & Demand
Phoenix
Read Predictably Irrational by Dan Ariely
5. Overpaying Cost of Zero $0
Phoenix
Free ($0) $7.00
Read Predictably Irrational by Dan Ariely
6. Overpaying Cost of Zero $0
Phoenix
Bra $19.99 Bra $19.99
Ship $ 3.99 Bra $ 19.99
$16.98 Ship Free
---------------- ----------------
$23.98 $39.98
Read Predictably Irrational by Dan Ariely