1. The Branding of Greek
Traditional Products

2. HISTORY
Olive Gathering offer /wine/warrior

3. Food Tradition
๏ Weddings
๏ Festivals
๏ Christmas
๏ New year‟s Eve
๏ Clean Monday
๏ Easter

4. We are obliged to brand
our products!
What we have What We Miss
๏ Unique raw ๏ Marketing
materials
๏ Packaging
๏ Mediterranean
climate ๏ Market Research
๏ Responsible ๏ Cash Flow
producers
๏ Historical
background
๏ Positive attitude

5. Positive outcomes
• Massive promotion of Greece worldwide
(direct impact in tourism)
• Immediate Increase of the exports
• Attraction of investors
• Greece will be regarded as a worldwide
power in the supply of qualitative, premium
products

6. Potential of Greek products
๏ Adoption of greek diet from eu-us
consumers
๏ new life –style of westerns
๏ Unique quality
๏ Increased demand for premium products

7. Motivation
•New global trend
•Huge markets
•Targeted group
•Hot profits

8. US IMPORTS OF GREEK FOOD

9. Financial crisis
there is,
Unemployment
Sociopolitical instability
Reduced income
but there are also,
Ideas + dreams+ willingness
To rebrand our future…

10. Strong foundations
Tourism +sun +youth +blessed land

11. Packaging

12. Packaging

13. Dare !
Melita„s aim is to offer extraordinary Greek
Traditional Products in order to give its
consumers the chance to consume
healthful, tasteful and rare products from
Greece.

14. Μελίτη - Melita
Melita-melite (or mileta)
๏ Naiad Nymph
๏ Mount Melite
๏ Island of Phaiakes (corfu)
๏ Loved By Hercules
๏ Bore him a son named hyllus

19. vision
๏ Melita‟s boutique food stores all over the
world
๏ Premium greek products
๏ Establishment of greek products
worldwide

20. INSPIRATION
“If you deconstruct Greece, you will in the
end see an olive tree, a grapevine, and a
boat remain.
That is, with as much, you reconstruct her.”
Odysseas Elytis