This is the Social27 presentation for the PCMA Supplier Showdown at the PCMA event in Las Vegas in JAn 2011. Four virtual event platform vendors were presented with a business challenge faced by a an Organization, trying to improve event atttendence and increae revenue. See presentation fro more detail...

1. Presentation for PCMA: Supplier Showdown International Fundraising Professional Association (IFPA) Presenter: Ike Singh Kehal Co-Founder & CEO Jan 2011, Las Vegas

2. The IFPA (Fictitious Organization) Total members = 45,000 40 years old 255 Chapters worldwide Two annual events in North America The International Conference on Fundraising (January) The Future Of Philanthropy For Nonprofits (July) Event Attendance= 16% of membership Event Revenue = $5.75 million Revenue Split = 40% attendee & 60% sponsor fees

3. IFPA Goals Strengthen IFPA Community Increase Event Participation Increase Revenue $$

4. Recommended Solution Introduce Hybrid Events On Demand Phase for 6 months (until next event) Stream main sessions (20%) Put remaining sessions On Demand (80%) - available 15 days post event Additional Revenue / Cost Recovery: Virtual Expo Hall Lower registration fee option for virtual event Problem Solved!! The Obvious

5. Explore Beyond the Obvious.Take a Detour >

6. Once Upon a Time 6 Monologue

7. Fast Forward > PresentThe world has Evolved, Advanced…. 7 Monologue

8. The IFPA Math

9. Re-visit Challenge At Hand Strengthen IFPA Community Increase Event Participation Increase Revenue $$ Expand direct event participation to beyond 2%

10. Firstly: IFPA members NOT Kindergarten StudentsThey have a lot of knowledge, give them an opportunity to share their knowledge…….

11. Rethink IFPA Strategy: To Monologue Dialogue

12. How?

13. The Inspiration Monologue Technology Entertainment Design

14. The Recommendation TEDX: Independently organized TED event

15. Upcoming TEDx events

16. The Tactic for the IFPA IFPA Virtual: In a Box Virtual Summit in a Box TM

17. The Process: IFPA provides virtual event environment package “In A Box” to all chapters Local: Chapters launch Local event as follows: Choose 80% content from IFPA Virtual Event Library Develop 20% content locally as per priorities Bigger chapters have 1 day hybrid event Smaller chapters have virtual only

18. The Process: continued…. Revenue: IFPA shares virtual expo hall environment with chapters Chapters generate revenue by selling virtual booths and advertising to local sponsors

19. UtilizeVirtual Tech Innovation

20. The 3 Pillars of Virtual Event Tech

21. Collaborative Learning

22. Rich Profiling & Networking

23. Mobile: Access,Anywhere, Anytime, Any Device! http://m.social27.com

24. Thanks!! Experience VES11 on the Social27 platform: http://VirtualEdgeSummit.social27.com And: http://m.social27.com Blog: http://VirtualEventsHub.com Twitter: @IkeSingh Email: Ike@Social27.com Info: www.Social27.com