LLL club is a community of people who are interested in education, entertainment and life in the UK. The social media campaigns aimed to grow the community, to learn their actual demands and to engage in the development of LLL club using the power of the advocates of the brand.

1. LLL CLUB
Social media cases
LLL confidential
facebook.com/landlordleague
www.landlordleague.co.uk

2. Our focus in the campaigns
We believe that every campaign is beneficial to our Partners because of ...
Additional Marketing Research
LLL club is a community based Social media. We encourage our Partners to
learn more about the customers during their campaigns. Don’t just spend your
money on promotion... use it as an opportunity to develop products insights.
PRODUCT
PRODUCT
High Engagement PRODUCT
The benefits of working with the communities are high loyalty and
engagement levels. Our followers are with LLL club because they are keen
on the topic.
Aligned Promotion
If you already have a Social media campaign we are ready to
incorporate it within our community and so to help to increase
the efficiency of promotion within the target audience.
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25K +130 weekly +16K weekly
LLL members

3. Russian schooler in the UK
What questions do parents ask to make a decision?
GOAL:
Find new efficient way to promote British private schools at the
Russian market
SOLUTION:
We asked parents what exactly they are interested in. Then we went to the
British private schools to find out what they were like and got that unique
insider experience. We use all the channels for communicating the
information: audio (radio), visual (pictures and video), interviews with
students and alumni, promo web-pages and Social media.
SUCCESS:
over 20 parents told that they got enough information to make decision
from this media project
the campaign resulted into over 150 clicks with 67K page views
the education consulting companies use our promo web-pages to tell the
parents about the schools
SPONSORS:

4. Marketing for the UK companies
B ro c h u re f o r
for UK companies targeting their customers in Russia Russian clients
GOAL:
Develop and execute the digital marketing strategy for executive
English school with 4 offices in the UK
SOLUTION:
LLL developed 12 pages print brochure with the focus specifically on Russian clients,
interactive promo web-pages, videos and insight radio interviews with the students.
Specifically for the schools in London and Windsor we developed bespoke videos
allowing to learn more about the Berlitz method and to immerse into the learning Web pages &
experience. interviews
with students
SUCCESS:
significant growth of the brand awareness at the perspective
markets in Russia, Azerbaijan, Kazakhstan and Ukraine. Video’s
storyboard
up to 10 clients with the long-term programmes Videos about
over 3 clients bought the next level courses later because of LLL new schools
club discounts
over 750 views of the videos about the schools
SPONSOR:

5. Sponsored contests
online & offline
GOAL:
Develop a highly engaging campaign online and attract
customers to visit the offline event of the Sponsor
SOLUTION:
LLL club is a partner of a number specialised exhibitions in
Moscow. Our Sponsor participates at the exhibition at Ritz
Carlton in Moscow free of charge.
The online campaign launched before the exhibition aimed to
keep the conversations after the event for 2 weeks additionally.
SUCCESS:
250 members of LLL club visited the exhibition
133 members took part at the contest
over 1500 friends of the participants helped online to win
the prizes
over 180K people found out about the contest and the
sponsored prizes
over 120 people took part in the additional marketing
research
SPONSORS: +

6. UK Uni Library
we aim promising young professionals to establish long-term relations
GOAL:
Prospective students who want to study abroad need
comprehensive information on different institutions of
higher education.
That is why we started our project “Library of UK
Universities”.
SOLUTION:
We aim to give our audience an insider experience
in order to help them to decide what and where
they want to study, and what to be prepared for.
SUCCESS:
over 1K students took part in the online survey
over 18K people found out about the opportunities of
studying in the UK Universities
the UK and Russian Universities developed the students
exchange programme
the research outlined new gaps for products to be further
developed for students in “LLL bridge” online project
Top Universities in Russia Top Universities in the UK
SPONSORS:

7. Deal of the week
Order education with discount online, like on Groupon huh!
GOAL:
Promote British summer camps and engage
the community co-create their FUTURE
products!
SOLUTION:
Answer 5 questions to
Open the Deal in Social media
SUCCESS:
over 100 contributions from
customers weekly
over 15K contributions from
customers during the
campaign
SPONSOR:

8. Christmas Marathon
extend your seasonal products life-cycle at Russian market
GOAL:
Launch Social media shopping experience for the British
producers of the Christmas presents
SOLUTION:
Christmas is in January in Russia.
It provided the additional opportunity to
promote the products at the time of busy season
with high competition at the market.
The internal Social media currency - “LLLikes” -
helped customers to get the discounts and to
spread the information within their friends.
SUCCESS:
47 customers received “LLLikes” discounts
the campaign reached over 8K additional
audience

9. What’s next? technologies to
We are ready to use our experience in marketing
promote and develop innovative products in Social media.
Please, contact for details:
eilinskaya@lllmembers.co.uk
ekuzmina@lllmembers.co.uk
and with our Partners:
We’ve got upcoming projects
Students incubator aimed to
Social media shopping Media and entertainment
develop partnerships between
experience for the with support of British
the British and Russian
British goods media content providers Universities and companies