1.
G R E E N H O U S E
FLOWER Production &
E x p o r t
By: Manak Kumar

2.
Catalog
C O N T E N T S
Introduction
01
Greenhouse
02
Export
03
Conclusion
04

3.
Introduction
Our polyhouse flower products mainly consist of cut flowers, pot plants.
The important floricultural crops in the international cut flower trade are rose, carnation,
chrysanthemum, Floriculture crops like gerberas, carnation, etc. are grown in green houses.
Flower quality of polyhouse is excelent and it has a very high demand in International
market but the thing is farmers or people are not able to connect with the international
market.
Our company aim is to produce the better quality of flowers and pot flowers in control
condition And selling.
We mainly focus on Rose flower cultivation.

4.
Greenhouse
GREEN HOUSE A greenhouse is a structure with walls and roof made chiefly of
transparent material, such as glass, in which plants requiring regulated climatic
conditions are grown. These structures range in size from small sheds to industrial-sized
buildings. A miniature greenhouse is known as a cold frame. The interior of a
greenhouse exposed to sunlight becomes significantly warmer than the external
ambient temperature, protecting its contents in cold weather. Many commercial glass
greenhouses or hothouses are high tech production facilities for vegetables or flowers.
The glass greenhouses are filled with equipment including screening installations,
heating, cooling, lighting, and may be controlled by a computer to optimize conditions
for plant growth.

5.
Cost of greenhouse Construction and profit
In India, Greenhouse concept is picking up due to controlled cultivation under less area with higher
yields compared to open land cultivation. Initial investment cost would be high in greenhouse
cultivation. However there is an option for going for loan/subsidy in case of constructing a
greenhouse. To reduce the initial cost, we can prefer to go for low cost or low tech greenhouse where
simple structure is constructed with local materials like bamboos, wood etc.
This is our initial model later we gonna stablish high cost greenhouse for better production.

6.
• Suitable agro climatic
c o n d i t i o n s .
• G o od s o il Q ua lit y
• T e a m w o r k
Strength
• Lack of Experience
• Absence of marketing
l i n k a g e s .
• Lack of cold storage
f a c i l i t i e s .
Weakness
• Changing consumer
p r e f e r e n c e s
• H i g h c o m p e t i t i o n
• Absence of cooperative
p r o d u c t i o n
Threats
• Vast potential in new
m a r k e t s .
• Rise in dom estic and
International demand for
Rose extracts in perfumery
and cosmetics. – Online
m a r k e t i n g
• Agro climatic conditions
suitable for production of
improved varieties of rose
s o l d a s c u t f l o w e r s .
opportunity
SWOT

7.
Following are the main project components
Procuring land needed. (Selecting a site location is very important, choosing a site near by
local market is a good idea)
Setting up or constructing the greenhouse (includes material).
Procuring planting material.
Procuring Irrigation material.
Procuring fertilization system.
Procuring grading and packing area.
Procuring refrigerated van.
Procuring office equipment.
Procuring Import of technology.
Labour charges for setting up all above components.
Hiring technical manpower.
Procuring Pesticides, Fertilizers and preservatives.

8.
There are 2 types cost components
involved in greenhouse cultivation
1) Fixed cost component – Permanent items cost. For example, land cost,
greenhouse construction material /irrigation/other required material.
2) Recurring Cost— plantation cost, cultivation, maintenance/labour, storage,
packing & transport costs.

9.
Cost chart is for one hectare greenhouse
to produce Rose cut flowers.
No. Items involved Amount in Indian Rupees (lakhs)
1. Land and development cost 4.0
2. Green house cost 13.0
3. Cold storage cost 10.0
4. Grading and packing room cost 5.0
5. Office area cost 2.5
6. Refrigerated van cost 1.0
7. Generator set cost 2.0
8. Fax, telephone, Computer cost 1.0
9. Furniture cost 0.5
10. Power supply installations cost 2
11. Water supply system, drip irrigation and misting liners cost 6.0
12. Planting materials and planting cost 30.0
Total fixed cost of the green house 77 lakhs

10.
Recurring costs details are given below.
No. Items Involved Amount in Indian Rupees ( lakhs)
1. Electricity charges / year 6.0
2. Manures and fertilizers cost 1.0
3. Plant protection cost 1.0
4. Preservatives cost 3.0
5. Packing material cost 2.0
6. Air freight charges 125.0
7. Labour charges 3.0
8. Commission / duty/ insurance cost 15.0
9. Salaries for employees 5.0
10. Overhead costs 0.5
11. Maintenance cost 1.0
12. Miscellaneous costs 4
Total recurring cost in greenhouses cultivation 166.5

11.
Total investment for setting up and maintaining the greenhouse project = Fixed
cost + Recurring cost = 77 + 166.5 in first year= 243.5 (2 crore 43 lakhs and 50
thousands rupees).

12.
Now let us look into the project yield
Quantity of rose plants per hectare of greenhouse = 60,000
Quantity of rose flowers expected per plant = 100 to 150
Quantity of exportable quality rose flowers /plant = 60 to 100
Price per rose flower in international market = Rs. 6 to 11
Total quantity of exportable flowers per hectare @ 100 flowers /plant = 60 lakhs
flowers
Gross income through exports @ 50 flowers/plant = 300 lakhs (3 crores)
(minimum).

13.
Facts about Flower Export from India
• Indian roses grown in our country have biggest demand in Europe and United kingdom.
• Indian Society of Florulture Professionals have estimated that flowers exported from
India across the world are worth around 30 crore.
• During the time of Valentine's day and Christmas, Flower export from India is at peak
specially for beautiful Indian roses.
• Ghodawat Agro group also known for sending three lakh stems of flowers every day to
Indian market as well as Export market is planning to set up a floriculture project in goa
aiming to construct biggest orchid farms in the world.

14.
Supply chain
Greenhouse
Wholesalers
Retailers Customer
Online platform

15.
Conclusion
The products from India have garnered attention from international markets. The
favourable climatic conditions for floriculture in the valley.
high returns for floriculture products have encouraged people to invest in floriculture but
if we have to record significant presence in International market and in places like
Europe, USA & Middle East, we need to cultivate flowers that meet the stringent quality
norms that most of the countries have and also cultivate quality value-added products
which remain in high demand in the international markets.

16.
THANK YOU