1. THE ETHICAL MEASURES
FACED BY STANDARD CHARTERED BANK
A FUNDAMENTALS OF MANAGEMENT ASSIGNMENT
IMAD SHAHID KHAN│FANINDRA PRADHAN│SALMAN C│ PRATAP A │ MOHIT SM
ROLL NO. 27 ROLL NO. 15 ROLL NO.: 36 ROLL No.: 34 ROLL NO.:56
SECTION: A, 1ST SEMESTER, BACHELOR OF BUSINESS MANAGEMENT 2013-2016

2. Ethics
“a study of concepts of right and wrong conduct”
Corporate Ethics
“a form of applied ethics or professional ethics that examines ethical
principles that arise in a business environment. It applies to all
aspects of business conduct and is relevant to the conduct of
individuals and entire organization”
Stanford Encyclopedia of Philosophy

3. “It takes years to build a brand, and can take only seconds to
destroy it.“
Peter Sands, Group Chief Executive
“ETHICS”
WHAT IT MEANS FOR STANDARD CHARTERED
Standard Chartered’s reputation is critical to its being the world's
leading emerging markets bank. The preservation and enhancement
of that reputation depends upon their businesses operating to the
highest standards of ethical conduct.

4. CODE OF CONDUCT
“The principles that govern the behaviour of its business and employees”
The Standard Chartered Group sets out a Code of Conduct titled
“Leading by Example” which dictates a standard of behaviour expected from
all of those employed. All members of staff, contractors, sub contractors,
temporary staff and voluntary workers are bound by the Code.

5. The Standard Chartered Group faces the following Ethical Queries while
undergoing the decision-making process:
1. Does the decision comply with Group standards - the Code of
Ethics?
2. Will the decision affect the Organization’s image tomorrow?
3. Could the decision be justified to all the stakeholders?
4. Does it follow in the letter and spirit of Law and Regulations?

6. GENERAL CODE OF CONDUCT FOR
EMPLOYEES
1. Comply with laws, regulations and Group standards
2. Reject bribery and corruption
3. Avoid being compromised by gifts and entertainment
4. Speak up
5. Combating financial crime
6. Respect customer confidentiality
7. Treat customers and co-workers fairly
8. Respect customer confidentiality.
9. Do not deal in shares when in possession of inside information
10.Responsibilities to our communities and regulators

7. ETHICAL INTIATIVES TAKEN BY STANDARD CHARTERED
RESPONSIBLE SELLING AND MARKETING
 Standard Chartered has policies and procedures in place to make sure they sell the right products and
that complaints are identified and resolved.
 The following data shows the list of complaints and the level of resolution as well as conclusive
satisfaction achieved.
2008 2009 2010 2011 2012 2012 vs 2011
Complaints per 1000 1.44 0.83 0.53 0.45 0.41 Improved 9%
vs 2011
First Time Resolution 45% 39% 51% 63% 72% Improved
14% vs 2011
Overall Satisfaction 66% 63% 67% 66% 71% Improved 8%
vs 2011
Complaint resolution
turnaround time < 2
days
61% 59% 68% 76% 83% Improved 9%
vs 2011

8. ENVIRONMENTAL IMPACT
 The Standard Chartered Group is committed to reducing the impact that their business and lending
has on the environment.
 Influences the best practice among the companies financed, investing in renewable energy and low
carbon technologies as well as reducing the direct environmental impact of our operations.
 UN predicts that carbon trading could be worth US$2 trillion by 2012, with a significant proportion of
the carbon ‘credits’ originating in Standard Chartered markets.

9. FINANCIAL CRIME PREVENTION
 Regularly reviewing and amending their policies and procedures so that they remain relevant and up-to-
date
 Training their staff on how to prevent, detect and react to financial crime.
 Checking their financial crime systems and controls to ensure that they work efficiently and effectively.
 Working closely with governments, law enforcement agencies, regulators and the banking industry to share
best practice and contribute to ongoing initiatives which combat crime risk.

10. 2009 2010 2011 2012
Number of staff completing anti-money
laundering (AML) and Sanctions eLearning
42,242 65,698 83,250 81,686
Number of staff completing anti-bribery and
corruption eLearning
74,895 84,548
Countries with specialised systems to monitor
transactions for money laundering
19 19 22 39
Alerts produced by the Detica AML system 45,000
a month
More than
70,000
a month
More than
60,000
a month
More than
60,000
a month
Number of suspicious money laundering activity
reports sent to the authorities
More than
10,000
More than
17,000
More than
17,000
More than
16,000
Staff able to access Detica system to check new
customers against sanctioned lists
>16,000 19,672 19,233 18,065
Number of alerts reviewed as part of the
Sanctions list screening programme for payment
messages
500,000
a month
494,430
a month
More than
600,000
a month
More than
700,000
a month

11.  increased access to those sectors of the population that are either unbanked or
under-banked by the mainstream financial sector.
 the population at the bottom of the pyramid has an opportunity to build their lives,
fund education and healthcare provision and engage in economic activity.
 Over the past three years the Standard Chartered Group has provided $540 million
of credit and financial instruments to 63 microfinance institutions in 14
impoverished or developing countries.
 Microfinance Institution Loans for Asia and Africa (MILAA), a $93 million risk
participation deal, was awarded the Best Structured Finance Deal in Africa by The
Banker.
Microfinance for Poor (Sustainable Economic Growth)

12. Total microfinance
funding 2005 2006 2007 2008 2009
Loans extended $24m $70m $170m $385m $540m
Average funding $1m $2m $4m $7m $8m
Number of
individuals impacted*
160,000 470,000 1.2m 2.6m 3.6m
Number of
microfinance
institutions
21 31 45 52 63

13.  WASHE, the Standard Chartered’s Water Sanitation Hygiene Education programme provides easy
access to safe water, improves toilet facilities and gives hygiene education to girls. Their staff volunteers
help build the facilities and regularly take these classes, along with sessions on computer and financial
literacy.
 Through Seeing is Believing, the Standard Chartered has partnered with the International Agency for
the Prevention of Blindness (IAPB) and leading international eye-care non-governmental organisations to
improve access to eye-care.
 Currently in India, they have 90 HIV Centres who work with more than 30 partners –representing NGOs and
Standard Chartered customers, clients and suppliers –to help them train their own peer educators
and tailor the HIV education tools to be relevant and engaging for their audiences.
 One of the world's top 10 marathons, the Standard Chartered Mumbai Marathon is not just India's
biggest sporting event, but also the biggest charity event in India and the Asian subcontinent.
STANDARD CHARTERED – HERE FOR GOOD – IN INDIA

14. Some recent Awards for Ethical Measures