The document discusses strategies for businesses to profit from LinkedIn. It outlines setting goals and defining target profiles. It emphasizes optimizing profiles with keywords and participating in groups relevant to prospects. The document stresses integrating LinkedIn into the overall marketing strategy and maintaining a positive presence on the platform.

1. LinkedIn to Profitability
By Brandon Lewin
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2. Today’s Agenda
• Strategizing
• Optimizing
• Proactivity
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3. Background
• January 2013 over 200 million Users
• Over 15 million of the registered users
are Small-Business Professionals.
o 6.8 Million in the U.S. (27 Million
SMB’s)
• LinkedIn members did nearly 5.3 billion
professionally-oriented searches on the
platform in 2012
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4. Areas of Focus on LinkedIn
• Prospecting
• Networking
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5. Setting up Your Strategy
• What are your goals?
• What is your prospect profiles?
• Who are your strategic partners?
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6. Setting up Your Strategy
What is Your Message?
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7. Why? @ImgPerspective
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8. The Why is Very Important
Reference Simon Sinek’s
Presentation for TED on
YouTube
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9. Optimization @ImgPerspective
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10. Audience @ImgPerspective
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11. Keywords @ImgPerspective
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12. The New and Improved LinkedIn Profile
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13. Optimizing Your Profile
• Keywords
• Body
• Applications
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14. Leaders @ImgPerspective
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15. Finding Groups
• Use Your Prospect Profiles
• Search the Groups by using the Industry or
Title of the prospect
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16. Groups
• Put yourself in at least 17 Groups
• You can be up to 50 Groups
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17. Company Page @ImgPerspective
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18. Company Page @ImgPerspective
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19. Use it or Lose It
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20. Hunting @ImgPerspective
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21. Integrate @ImgPerspective
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22. Be Positive @ImgPerspective
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23. Homework @ImgPerspective
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24. Bef or e You Leave…
Please take 5 minutes to fill out
survey
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Website soon
Sign up for Beta version
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25. More Information
Contact Brandon Lewin
224.244.5198
brandon@imageperspective.com
Get Marketing Tips
www.ImagePerspective.com/blog
@BrandonLewin
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