2. DID you know that?
60.000 years ago people started to speak
3.500 years ago people started to write
600 years ago people started to print
43 years ago people started to “Internet “
3. Once upon a time …
people made small, local communities
…in 3000BC only 5 communities existed
4. Then an alphabet, pictographs and hieroglyphic writing
improved communication between communities
3000BC 2000BC 1000BC
5. …technology innovations – made the way that people of communities
communicated better …
Gutenberg
invents a Henry Mill
Pheidippides printing press receives the
transmitted the with metal first patent for
news running movable type a typewriter.
Home pigeons First wooden Camera Samuel Morse
announcing the printing Obscura creates the first
winner of the presses invented - long distance
Olympic invented in primitive image electric
Games to the China - making telegraph line.
Athenians symbols
carved on a
wooden block
6. …and better…
G.Eastman Movietone
patents Kodak system of
roll film. Thomas recording film
A.Strowger Edison sound on an
patents the demonstrates audio track
direct dial the first talking right on the film
telephone. motion picture. invented.
Alex.Graham Marconi The iconoscope Computers
Bell patents transmits the (cathode-ray (Harvard's
the electric first radio tube) invented Mark I) put into
telephone signal to cross by V.Zworykin public service -
the Atlantic - first television the age of
Ocean camera. Information
Science begins
7. …and much better…
ARPANET -
the first First cellular Apple
Internet - phone Macintosh
started by MIT. communication released.
The floppy disc network IBM PC AT
is invented. started. released.
Transistor The First IBM PC American
invented - microprocessor sold. government
enabling the is invented - First laptop releases
miniaturization called a computers sold control of
of electronic “computer on a to public. internet and
devices. chip” WWW is born -
making
communication
at lightspeed.
19. With the rise of
Social Media…
… people got the opportunity to participate and also
influence each other over distance
20. Technology changed the
Communication Landscape
More than 65 million of Facebook users access More than 1.5 million pieces of content are
the site through a mobile device. shared on Facebook.
The Average Facebook user spends 55 minutes
on the site per day
21. Technology changed the
Communication Landscape
Twitter is the new way of sending short Twitter accounts increase rapidly and spread
messages. the news all over world.
Twitter believes that it will have 1 billion users by
2012.
22. Technology changed the
Communication Landscape
45% of companies that use LinkedIn have LinkedIn is the most popular professional
acquired customers from the channel. network.
Linkedin has already 69 million users all over
world.
23. Technology changed the
Communication Landscape
2 billion videos are streamed each day on The most popular YouTube video of all time has
YouTube. now had 170 million views.
YouTube is the 4th most visited site on the
Internet.
24. Technology changed the
Communication Landscape
Webinars and Podcasts are top resources for There are now over 200 million blogs.
business professionals.
Purpose – built fan pages have created more
than 5.3 billion fans.
25. Technology changed the
Media Landscape We, TheMedia
+ MANY-2-MANY
Consumer control & Engagement
My Media
ONE-2-ONE
Niche Media Social Media
ONE-2-FEW
Mainstream Media Personal Media
ONE-2-MANY
Segmented Media
-
Mass Media
Time
Now we can communicate – one2many,
one2few, one2one, many2many
26. But it is not about Technology
It is about Communication
