1. The BRM* Company
Olivier Carron de la Carrière, Imagiin Founder and CEO
* BRM: Brand Relationship Management

2. Imagiin.com
• Imagiin.com
– On Demand "Brand Relationship Management" (BRM) platform
• Platform development completed (French and English version)
• Red Herring Europe 100 Winner and Red Herring Global 200 Finalist
• Funded by: Oseo Financement, BNP-Paribas, B.A, Founder.
• Coached by: GET (Group of Telecom schools in France), Inria-Transfert.
– Founder:
• CEO: Olivier Carron de la Carriere
ex-Oracle, 30+ years industry vet: IT, Telecom, Internet, and SaaS
• Our mission:
•Increase marketing ROI by engaging
consumers in mutual dialog with brands.

3. Consumers Choose Brands
Brands Consumers
Consumers Brands
Untargeted Push approach Pull approach
Brands promote to consumers. Brands are chosen by Consumers
Brands pay for Opportunity Brands pay for Certainty

4. How does Imagiin work?
Acquisition
• Consumer registration on website
1 • Consumer fills in personal profile
• Consumer tells about his short term consumption plans
BRM • Brands target relevant consumers and push their
communication.
2 • Consumer selects the brand communication he wants
to watch, rejects the ones he is not interested in.
• Consumer watches brand communication, answers
simple quiz and confirms he paid attention.
• Consumer is rewarded for his attention with points.
CRM
3 • Consumer is guided to partnering e-merchants where
he can spend his virtual money (points) for real goods
or services

5. Advertising Evolves into BRM
1st Generation  Broadcasted advertising
• TV, Print, Outdoor, Radio…
• Mass media, little audience segmentation
2nd Generation  Contextual (SEO) advertising
• Search advertising
• Invoicing based on CPM* or CPC**
• Google, Microsoft, Yahoo…
3rd Generation  Brand Relationship Management
• Consumers choose brands
• Guaranteed attention and interest of the
consumer
• One-to-one relationship with consumer
• The complement to CRM

6. Blowing Up the Marketing Costs Bubble
• The Challenge: 80% of Price:
Marketing Costs
How can brands reduce and control
their marketing costs to meet
consumers’ needs for more value-
packed products?
• The Solution:
Brands need to reassess their
marketing expenses and create value
by optimizing their marketing costs, and
improving their ROI.
– Reduced costs means higher margins or
greater pricing flexibility to offer more
value for a lower price.
20% of Price:
Product Costs

7. Imagiin’s Eco-System Benefits
Publishers
• Additional Ad revenue driven by higher traffic
• Access to valuable content
to their website’s ads and consumer data
after registration
• Increase loyalty of consumers to their site.
Entry Point
Consumers • Control relationship with
Brands
• Points to be spent at CRM BRM • Exchange time and attention
against goods or services
merchants shop
(points)
• Rich relation with
• Consumer consumer
consumption data • Efficient marketing
• Goods or services communication
• Measured ROI
Merchants
sold for points
Brands

8. Imagiin’s on-demand BRM
platform benefits
White-Label on-demand BRM Platform
Helps Web Content Helps consumers know
Helps Brands maximize
Providers to maximize about the brands they are
efficiency of marketing
their audience revenues interested in, and be
dollars (ROI)
and increase loyalty rewarded for it

9. What does Brands say about
Imagiin.com

10. Thank You!

11. Imagiin for Consumers
Changes consumers’ relationship with Brands
• BRM is Generous
– Rewards consumers attention and time
• BRM is Relevant
– Personalized and intelligent brand
relationship
– Filters the ads according to consumers
profile and interests.
• BRM is Respectful
– Consumers have the power to choose:
• When they want to interact with brands
• Which brands they want to interact with
• How much time to spend
• The amount of personal information
they give

12. Imagiin for Brands
Brands Campaign List (on air, over, in preparation)
• Efficient Communication
– High degree of relevancy
– Requested by the consumer
– Selected audience profile
– Pay For Performance model
• Measureable Results
– Qualify and quantify
• consumer attention to ads
• interaction to brand
• engagement with the brand Details of Campaign (description, target, quiz, timing, budget)
– Collect consumers opinions
– Segment target consumers with precise
criteria
– Develop loyalty and new customers
– Real-time online reporting system
• Easy direct control of campaigns

13. Imagiin for Publishers
• Perfect Complement to classic online ads
– Increase the value of their audience
– Grow revenue per unique visitor
– Monetize contents
– Build loyalty
– Bring high quality content to audience
– Profile precisely your audience
– Collect precious personal data
• White-label Imagiin technology
– Publisher rebrand the platform
– Single Sign-On
– Consumers earn Publisher’s points

14. Certainty rather than Opportunity
Brands to pay for effective results, not possible results.
Pay for Opportunity Pay for Certainty
• Certainty to be seen
– By the selected target audience
• Certainty to be understood
– 3 question quiz after each Ad
• Certainty to be recalled
• Brands pay for media space, whether their – 3 question quiz after each Ad
ad is watched or not.
• Certainty to be acted upon
• Online, pay per click does not guarantee
– Next step engagement action after
understanding, recall or action. correct quiz answer.
• Undifferentiated target audience