2. Why are we here?
– What is Social Media?
– Why did Imagine! embrace Social
Media?
– Examples of Social Media use at
Imagine!
– Addressing concerns
– What’s next?
– Getting started with Social
Media at your organization
5. What Social Media Is
“The Obama Generation”
• Always had the President as their Facebook friend.
• The President was always one of the top Twitter users as
far as they can remember.
• Their President has always addressed them on Saturday
mornings on YouTube.
• They have always been connected to their friends to
discuss topics and join causes in social networks.
• During this administration, Whitehouse.gov will transform
from a destination site to a place where constituents will
have back and forth conversations with peers and the
administration.
7. What Social Media Is
• More than 70% of Imagine! employees use Social
Media
• Of that 70%, more than 56% use Social Media daily
8. Why Did Imagine! Embrace Social
Media?
“Web 2.0 tools, practices, and philosophies are now
being used by a wide range of organizations,
making them more agile, productive, and
innovative.”
- Andrew McAfee, Enterprise 2.0
15. Addressing Concerns
a. star trek sequal. 2011. YAY!!!!!
b. megan fox's birthday is one day after
mine!! pretty awesome
c. go yankees knock the dogsox down!!
d. we should have like a robot that brings
food haha :D
18. Getting Started
6 Strategies:
• Don’t be afraid to get your hands dirty!
• Determine desired results, then use appropriate tools
• Prepare for the long haul
• Communicate, educate, evangelize
• Move tools “into the flow”
• Show that Social Media tools are valued