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Why Your Advertising Sucks

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In the first of our "Just the Tips" webinar series, Patrick King goes over the hard truths about advertising and marketing, as well as how marketers can overcome them. This webinar was broadcast on November 28, 2018.

Marketing
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WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Part One: Five Hard Truths
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Hard Truth #1: No one has time for your ads.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Media consumption has risen from 45 to 65 hours per week over the past 13 years.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly
WHY YOUR ADVERTISING SUCKS NOV 28, 2008 IMAGINE imaginedc.net @wefightugly ?
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Use variety. In a 2018 Nielsen study, Digital Natives (born 1990 or later) switched media platforms 27 times per hour, on average—or about every other minute. Those born before 1990 switched 17 times per hour on average. The results translate into a 30% decrease in attention span.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Response rates across common media: Online Display Social Media Paid Search Email Direct Mail
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Response rates across common media: 0.2% Online Display 0.4% Social Media 0.6% Paid Search 0.6% Email 5.1% Direct Mail
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Hard Truth #2: No one cares about your ads.*
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Hard Truth #2: No one cares about your ads.* *As much as you do.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly
WHY YOUR ADVERTISING SUCKS NOV 28, 2008 IMAGINE imaginedc.net @wefightugly ?
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Tip 1: address pain points.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Tip 2: use emotion. Suspense . Humor. Joy. Disgust. Curiosity.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Step 2: use emotion.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Step 2: use emotion. Suspense . Humor. Joy. Disgust. Curiosity.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Tip 3: consider sponsored content. It’s immune to ad-blockers. It’s measurable. It tells a story.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Types of sponsored content: • Native ads • Influencer marketing Not sponsored content: • Press releases • Content marketing
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Tip 4: Partner with a cause.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Hard Truth #3: Your first ads will disappoint you.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly People do business with: Those they know. Those they trust. Those they want to support. All of these take time.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Part Two: Mistakes to Avoid
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Mistake #1: Trying to appeal to everyone.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly BROAD: MEAN A LITTLE TO A LOT DEEP:MEANALOTTOAFEW
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Mistake #2: Poor planning.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Offer: what you’re providing Channel: where you’re reaching your audience Audience: who would be interested Ad Creative: why should they care? Timeframe: when do they get it?
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Mistake #3: Making it all about you.
YOUR ADVERTISING NEEDS TO DO MORE THAN promote. IT NEEDS TO CONNECT AND MEAN SOMETHING TO the lives of others.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Mistake #4: Setting & forgetting.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly Mistake #5: Paying for everything.
WHY YOUR ADVERTISING SUCKS NOV 28, 2018 IMAGINE imaginedc.net @wefightugly
Why Your Advertising Sucks
Why Your Advertising Sucks

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Why Your Advertising Sucks

Notes de l'éditeur

  1. During any time in this webinar, throw your questions in the chat and I’ll go through them at the end. I’ve received a couple through email, so I’ll be sure to address those as well.
  2. I’m sure we each felt something different from that ad.
  3. How do we use influencer marketing if we can’t get a celebrity? Why do Apple and Coke not have calls to action or a lot of the things you mentioned?