Presentation of my class about Branded Content and Transmedia Storytelling at INESDI Digital Business School. (2015-04-21)

1. 1Técnico
en
Community
Management
y
Redes
Sociales
©
inesdi
2010
©
Nombre
Apellido
Posgrado en
Branded Content
Módulo 3: “UNIVERSOS DE MARCA”
Impartido por Montecarlo - @Imastranger
1
Convocatoria: Noviembre 2014 – Mayo 2015
Rambla de Catalunya, nº33- 08007 Barcelona Nicolás Copérnico, 8 – 46980 Valencia Velázquez, 57 – 28001 Madrid

2. brand universes
-
montecarlo
@Imastranger
2

3. Contents
1.- narrative worlds
2.- UX
3.- brand building
3

4. - 1 -
narrative worlds
4

5. 1.1
what is a story?
5

6. 1.2
narrator and pov
6

7. 1.3
from plot to sense
making
7

8. 1.4
multilevel storytelling
8

9. 1.5
immersion is the word
9

10. 1.6
when the world exploded
10

11. 1.7
transmedia architecture
11

12. 1.8
from story to play
12

13. 1.9
rabbit holes and easter eggs
13

14. 1.10
find your tribe and celebrate it
14

15. - 2 –
user experience
15

16. 2.1
telling tales
in a multiplatform world
16

17. 2.2
storytelling as a process
17

18. 2.3
first, and last and always
18

19. 2.4
show, no tell
(and make me feel it)
19

20. 2.5
six senses, one purpose
20

21. 2.6
ar: on-off, in-out
and everywhere else
21

22. 2.7
control, decontrol, self control
22

23. 2.8
collective intelligence
23

24. 2.9
the un-comfort zone
24

25. 2.10
avatars and memories
25

26. - 3 –
brand building
26

27. 3.1
brand: a definition
27

28. 3.2
brand universe
28

29. 3.3
eco-systems
29

30. 3.4
history
30

31. 3.5
dynamics
31

32. 3.6
communication
32

33. 3.7
flirt versus commitment
33

34. 3.8
you are as good
as your public is
34

35. 3.9
brand(ed) content
35

36. 3.10
parallel worlds
36

37. thank you!
@Imastranger
www.imastrangerheremyself.com
Rambla de Catalunya, nº 33– 08007 Barcelona
Velázquez, 57 – 28001 Madrid
Nicolás Copérnico, 8 – 46980 Valencia
902 501 603
info@inesdi.com
www.inesdi.com
@InstitutoInesdi