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storytelling,
events,
experiences-
-
designing emotions
made in Euskadi
-
montecarlo - @imastranger	
  2ª jornada para el sector vasco de incentivos
2016, April, 14th-
be aware!
this is a handmade
presentation	
  
something that
happened to me
a couple of
days
ago…	
  
storytelling and science
(on being memorable)	
  
storytelling and science
(on being memorable)	
  
from advertising…	
  
…to conversation	
  
from media…	
  
…to transmedia	
  
from
buying/owning…	
  
…to (user) experience	
  
from storytelling…	
  
…through
transmedia
storytelling…	
  
…through
transmedia
storytelling…	
  
…to user’s
first-person
story	
  
User story
in time
(before, at, after)
User story
in depth
-
(immersive levels)
me, you and s/he…
we are us	
  
geo-located storytelling	
  
data
and
technology
are
a means
to an
end
Identity and
singularity	
  
one place,
a lot of stories	
  
one story,
a lot of places	
  
trans-sectorial
partnership	
  
let’s mice
together…
eskerrik asko!
www.montecarlo-storytelling.com
@Imastranger

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