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Storytelling, Events, Experiences (Designing Emotions)

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Euskadi 2nd MICE Forum Presentation. Bilbao, April, 14th, 2016. Complementary presentation to "Transmedia on MICE Tourism, New Forms of Communication".

Publié dans : Business
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Storytelling, Events, Experiences (Designing Emotions)

  1. 1. storytelling, events, experiences- - designing emotions made in Euskadi - montecarlo - @imastranger  2ª jornada para el sector vasco de incentivos 2016, April, 14th-
  2. 2. be aware! this is a handmade presentation  
  3. 3. something that happened to me a couple of days ago…  
  4. 4. storytelling and science (on being memorable)  
  5. 5. storytelling and science (on being memorable)  
  6. 6. from advertising…  
  7. 7. …to conversation  
  8. 8. from media…  
  9. 9. …to transmedia  
  10. 10. from buying/owning…  
  11. 11. …to (user) experience  
  12. 12. from storytelling…  
  13. 13. …through transmedia storytelling…   …through transmedia storytelling…  
  14. 14. …to user’s first-person story  
  15. 15. User story in time (before, at, after)
  16. 16. User story in depth - (immersive levels)
  17. 17. me, you and s/he… we are us  
  18. 18. geo-located storytelling  
  19. 19. data and technology are a means to an end
  20. 20. Identity and singularity  
  21. 21. one place, a lot of stories  
  22. 22. one story, a lot of places  
  23. 23. trans-sectorial partnership  
  24. 24. let’s mice together… eskerrik asko! www.montecarlo-storytelling.com @Imastranger

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