The document provides information and advice about hiring a search engine optimization (SEO) company. It discusses what SEO entails, the importance of conversions, and tips for finding the right SEO company. Key points include: - SEO involves many techniques to optimize a website for search engines like Google and involves conversions from visitors to customers. - It's important to find a SEO company that listens to your business goals and integrates them into a customized marketing plan, rather than using a one-size-fits-all approach. - To evaluate potential SEO companies, business owners should ask questions to understand what services are provided, check references, and make sure long-term goals align with their

1. VIRGINIA SEO
info@virginiaseo.org
www.virginiaseo.org
/company/virginia-seo
/VASEOExpert
SEO
Search Engine Optimization encompasses a wide variety of
techniques in which your website can be better tracked and
displayed by Google (the largest search engine). Through
comprehensive management your site can have the largest
chance of succeeding.
CONTENT
GENERATION
With the recent Google algorithm changes,
content generation, publishing, and blogging
are the keys to ranking a site and driving
traffic. Through careful management, your
business can reap the benefits of constant
content.
SOCIAL MEDIA
MARKETING
Social Media Marketing is an important part of any business,
large or small. As social media develops, businesses are finding
new and innovative ways in which to sell products and attract
customers. Can you afford to ignore a possible revenue stream?
(888) 870-3181

2. The Right SEO Company – How To Hire One
virginiaseo.org /blog/how-to-hire-the-right-seo-company-for-your-website/
Chris Dill
Why Your Website Needs SEO and How To Hire The Right SEO Company
You have built a business with your bare hands. Realizing that you need help can be tough to swallow.
At Virginia SEO, we are often called into meetings with small business owners who know they need help in the SEO front. More
often than not, these business owners have no idea WHAT sort of help they need. Often they know what the acronym SEO
means, but they have a false impression of what SEO entails. Getting started as a small business owner on a topic that you are
not comfortable is tough. We often have to “hand hold” a client through the process, and this can really be a ton of fun. We
thoroughly enjoy SEO, and sharing it with people (especially small business owners) is great.
What Is SEO, Really?
Search Engine Optimization is a lot of things. It is optimizing your website structure, images, and code. It is speeding things up
and removing errors. It is keywords and title tags, descriptions and image attributes. It is blogging and content generation, social
media integration and sharing, etc. etc. etc. We could talk about this stuff for literally hours without touching the same things.
Here is a great video from BlueHost, which explains the basics of SEO in a very easy to digest manner. I strongly recommend
watching it if you want to learn more about the basics!
Conversion Is Key
But what SEO really is, in its most base form, is conversion. Converting friends into readers. Turning readers into subscribers.
Turning subscribers into customers. Turning customers into sales. Conversions are not just sales oriented, they are goal
oriented. Let’s say that your website is for a non-profit whose goal is to inform the world about injustices going on in another parts
of the world. That is not a sales driven goal, but it is still a goal- and converting people into subscribers so that they hear press
releases and articles and news is what SEO is about.
How To Hire A SEO And Not Get Suckered
A SEO is a company or person with your interests at heart. They are
not in it for anything other than to help you- it is a service based
business. A SEO brings expertise, advice, and skill to an equation,
but they have to listen to you. A SEO is not an expert at YOUR
business, so by working together with an SEO your endeavors have
the best chance for success.
If you go into a meeting with your SEO and they don’t listen to you,
run the other way. If your SEO company does not work your ideas
into a marketing plan, they are not a good fit. If your SEO company
does not meet with you and explain exactly what they are doing,
they are a bad fit.
Cross Reference – Check The Data
Picking a SEO Company
We find another great tactic to find a good SEO company is to cross
reference the company with another SEO company. For example:
I would like to hire SEO ABC and I ask them to send me a free report. They comply, and that report contains an action list
of items they will do.
I will send the report to another SEO company and ask them what they think about the report.

3. A Second Opinion
This is not a surefire way, but it will give you a second (if biased) opinion. They might point out some items, which you can take
back to SEO ABC and ask for them to explain. I recently had this exact thing happen- a SEO company told a client they would
submit their site to Lycos and a couple of other “search engines” that do not even exist, much less matter.
Even though you as the business owner might not fully understand the items mentioned by your SEO, ask questions! Ask them to
explain exactly what they are talking about, in easy to understand terms. If they can’t, or get impatient, or tell you they use
“secret” algorithms, they are not a good fit for your company’s SEO needs.
Meeting Your SEO Objectives… In One Meeting
When you meet with your newly hired SEO, clearly explain your objectives to the SEO company. Tell them that you will be
evaluating them, and that you expect them to explain things to you in lay terms. Ask them to explain not only what they will initially
do, but what their long term goals and plans are.
Short Term SEO Goals
Short term goals include the actual optimization and planning:
On-page optimization
Content optimization
Keyword discovery
Directory submission
Search submission
Social profile optimization
Content strategy
Short term planning (marketing budget, AdWords, Facebook Advertising, etc)
Long Term SEO Goals
Long term goals need to be much more defined and should align with your goals, conversion goals, and business model. Look for
a plan that takes into account your company information, plan, and market. I recently met with a client who told me that their long
term goal was to build a newsletter list and begin mailing out a monthly newsletter. This is a great goal, and when I outlined longterm goals for the company I included that: adding a signup to their website, offering free content after a sign up, funneling blog
posts into a sign up, etc. Building their customer base is important, but also important is building their list, because that is a goal
outlined by the business owner.
The Bottom Line.
The point we are trying to make here is- you have built up a
profitable business. You are savvy, and you know what you are
doing in the business arena. Don’t let a SEO company come in and
take advantage of you because you don’t know the lingo or market.
Sit back and make the SEO work to convince you of the value of
their services. Don’t commit right there, even if you make up your
mind to use the service. Do competitive research and check prices.
These are all basic business functions and exist when evaluating
every product. I see all of these basic principles fail when business
owners get flustered- and that is when a black hat SEO can move in.
And that just ruins it for the rest of us, to be honest.
Photo Credit
SEO Lessons
Dusted Office by David Wall

4. So You Want To Learn Google EH by Atom Ray
Chris Dill
SEO Expert at Virginia SEO
Christopher Dill is a Christian entrepreneur who loves web design, marketing, and anything on a computer.
He is the creator and author of The Dill Design, a local Virginia web design company . He also designed and runs Virginia SEO,
which is a SEO/SEM and marketing company. By using both design skills and a marketing plan, he can offer his clients an endto-end solution which can help a small business succeed.
Chris is currently finishing up his Master of Information Systems at University of Phoenix, and works by day as a Senior Network
Engineer. Chris' hobbies consist of technology, computers, and cutting-edge software.
Latest posts by Chris Dill (see all)
The Right SEO Company – How To Hire One - March 3, 2014
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A SEO Resource List of SEO Resource Lists in 2014 (Sort Of) - February 4, 2014