Imprint is a full-service custom content firm based in New York City. Offering a unique expertise in creating and implementing channel-agnostic custom communications tailored to reader behavior, Imprint's programs increase relevance, engagement, and action, all of which drive business results. The Imprint team is comprised of industry veterans, including current Custom Content Council Chairman Andy Seibert, and its independence allows customers' custom content needs to be the company's sole focus. For more information, please visit www.imprintcontent.com. To get in the mix, bookmark www.makecontentcontagious.com.

1. Monday, August 26, 13

2. We help clients build
meaningful relationships
with their customers
through actionable
and measurable
content strategies.
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Monday, August 26, 13

3. MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
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Monday, August 26, 13

4. MEASURE
VELOP
PLAN
CONTENT
STRATEGY
We start by helping clients:
• ENVISION
• AUDIT
• ASSESS
• EMBRACE
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Monday, August 26, 13

5. To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
VELOP
PLAN
5
Monday, August 26, 13

6. To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
VELOP
PLAN
J F M A M J J A S O N D
eNewsletter Budgeting Saving Retirement Investing
Estate
Planning
Taxes
Website Budgeting
Financial
Plan
Saving Debt Retirement Real Estate Investing College
Saving
Estate
Planning
Risk Taxes Philan-
thropy
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Monday, August 26, 13

7. Experts create:
• SCRIPTS
• WHITE PAPERS
• INTERACTIVES
• ARTICLES
• EMAIL BLASTS
• SEMINARS
• VIDEOS
• MOBILE APPS
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• INFOGRAPHICS
• SITE DESIGNS
• eNEWSLETTERS
• TABLET MAGAZINES
DEVELOP
PLAN
Monday, August 26, 13

8. We distribute:
• DIGITAL
• SOCIAL
• PRINT
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MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
Monday, August 26, 13

9. MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
Did it work?
• GOAL SETTING
• DATA GATHERING
• ROI DETERMINATION
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Monday, August 26, 13

10. 10
MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
Monday, August 26, 13

11. We produce communications in a variety
of formats and distribution channels
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Communications
Channels
Web
@
Email Mobile Tablet Social PrintIn-Person
Articles
Newsletters
Magazines
Videos
Apps
Interactives
Site design
Seminars
White papers
Monday, August 26, 13

12. MAKE
CONTENT
CONTAGIOUS.COM
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Strategy + Edit + Design + Facts + Opinions
Monday, August 26, 13

13. A Sullivan Content Lab
LEAVE YOUR MARK.
Andy Seibert, Managing Partner
450 W 14th St, 12th Fl NYC 10014
212-888-8073 x240
aseibert@imprintcontent.com
Monday, August 26, 13