1. E TRADE

2. Business Model… Financial service company based in New York City Online discount stock brokerage service for self-directed investors. Buy and sell securities, such as stocks, bonds, options, mutual funds, and ETF’s via electronic trading platforms $9.99 or less stock & option trades

3. Where they’ve been… E TRADE’s comic relief for a serious subject Advertisements paint a picture of ease of use and clarity Humorous spin to financial investing "Me and the boys were talkin' about what to do with all this extra coin, and I was like, 'I'm rentin' a clown." ...and, uh, I really underestimated the creepiness."

4. Goals & Challenges… Marketing to the 10 to 15 million people tracking online investments Build brand value and awareness Currently decreasing advertising budget Build brand differentiation Drive traffic to the E TRADE website Market competition from Charles Schwab and TD Ameritrade Show the ease of use through advertising Increase E Mobile use

5. Proposal… Social media Addition of key word links to develop natural search results Facebook page is bare and colorless Feature Ads link broken Absences of a Twitter Missing out on a leading online community and marketing tool Streamline, simple, automated Drive traffic to the E TRADE website through tweets and landing pages

6. Proposal… Blogging Roll of a Blog Community site – consumers can post about the product or service Real time feedback Takes biases out of the equation Informative to the consumers Development of strong customer relationship “Human face” of a corporation Interactiveenvironment

8. Discount Stock brokerage

9. Securities

10. Stocks, Options, Bonds, Mutual Funds, ETF’s

11. Trading Platform

12. Investment

13. Money management

14. E*TRADE

15. E*TRADE baby

16. Independent Research

17. Online Stock Trading

19. Budget Total = $108,000 Seasonality will be at random, for instance when the market takes a down turn

20. Any Questions? Presented by: Cody Wickham