1. Manly Entrepreneur Meetup - 14/05/2014

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5. Instant traffic
Control
Measure/optimisation
Only pay for what you use

7. Increased competition
(increased CPC)
Complex
Time consuming
Less credible

9. BEST FIT SOLUTION
Source
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11.  Right messaging
 Right audience
 Good product
 Good website
 Good landing pages
 Good conversion rate
 Analyse, Test, Learn

12. SEO (start, tech, strategy, quarterly/bi-yearly
review)
SEM (setup phase, monthly ongoing management
or weekly for new, dynamic, complex, large
campaigns)

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$800-$1,000
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