Part of our #CRO Talk meetup series covering key aspects of ecommerce conversion rate. Our meetup is held every 3rd Wednesday of the Month in Sydney CBD. With 3 out 4 shoppers leaving carts, ecommerce manager are leaving a lot of money on the table. This event covers the key drivers for shoppers to leave a site and mechanisms used to bring back shoppers to complete their purchase.

1. #CROTalk Sydney 18.05.2016

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According to Baymard Institute 67.44% of shopping carts
are abandoned online.

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http://www.youtube.com/watch?v=3Sk7cOqB9Dk

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No purchase
Intention
Very hard fixes
System
Errors
Easy fixes
Business challenges
Hard fixes

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Why did these guys dropped .They went as far as entering their details. Better check

14. Large drop out from returning visitors who landed on register page
(before checkout)… Turns out cart was timing out while users were browsing
elsewhere. Lost all their basket item.
Fix: Consider saving the session data for longer

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21. Retention Revenue
Follow up
email
Retargeting
Capture
email
Something
happened/
Abandon
Add to cart
Return to
Cart &
Finish
Transaction
Activation
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Every single cart abandonment
email ~$5 in rev.
1/3 lead
to a
purchase
back
1/8th
emails are
clicked
1/2
recovery
emails are
opened

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Tailored title inc. prod
Urgency
Alternative
Contact method

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Target audience:
Teens/Young Women

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Urgency

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41. Do your best to keep them on the site
‣ Look for obvious issues via user testing
‣ Check your technical signals & form issues
‣ Test shipping policy and timeframe
‣ Conduct exit survey
‣ Get their email early
Get back to them quickly
‣ Keep their cart alive
‣ Use email recovery solution
‣ Craft the best possible email and test
Retarget them efficiently
‣ Adapt messaging and visuals
‣ Adjust campaign length based on purchase pattern
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42. Date: Wednesday, June 15, 2016
18:30
RSVP here
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