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Growth marketing - Which Channels Are The Best For My Startup

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A presentation on some of the most common marketing channels used by startups and how to leverage them effectively to scale beyond your core market.

Disclaimer: this content is taken from numerous sources on slideshare and may include some images I incorrectly credited. I do not claim any right on this and used it primarily to demonstrate how to best approach the development of a startup marketing plan. Contact me if you have any issue regarding copyright or image use.

About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here is some more info:
http://www.inmarketingwetrust.com.au/services/

Publié dans : Marketing
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Growth marketing - Which Channels Are The Best For My Startup

  1. 1. A Manly Entrepreneurs Meetup presentation by In Marketing We Trust
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  7. 7. 7 Slides Available here
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  10. 10. 10 Slides available here
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  13. 13. Paid Inbound Marketing PR & Social Email & CRM 14
  14. 14. Paid Inbound Marketing PR & Social Email & CRM 15
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  17. 17. 18 Targeted Facebook ads according to customer emails, Facebook IDs or phone numbers!!
  18. 18. Paid Inbound Marketing PR & Social Email & CRM 19
  19. 19. 20 Image credit: @randfish
  20. 20. Inbound Marketing Content Marketing SEO 21
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  23. 23. 24 Source
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  26. 26. 27 Filter out brand Get data Pick a large Timeframe
  27. 27. 28 Filter out Brand Enter direct competitor domain Export the list
  28. 28. ‣ ‣ ‣ 29 Currently ranks 5th with crappy content I have the feeling this one will do a lot better Now Ranks between #1 & #2
  29. 29. 30 Not relevant Simple articles are Getting shares Is it good and if they Got links. Maybe a v2 Can leverage buzz In US?
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  32. 32. Content 35% Links 50% Technical 15% 33 No matter how cool your content and your tech are = No links = No rankings
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  35. 35. Young Brand / High Tech => The Disruptor Internal External Helpful Strength PR savvy Tech savvy No inhibition Opportunity Under the radar of big players PR Mastery supported by brand Industry challenger Harmful Weakness High competition No SEO authority No existing assets No/Limited Budgets Threat SEO Yield too far for return PR = links=SEO authority Start hacking your way to SERPs then solidify Advanced and spotless tech implementation Leverage users & community to build brand
  36. 36. Paid Inbound Marketing PR & Social Email & CRM 39
  37. 37. 40 Techcrunch is the daily mail of startups. Glam, gloss and vanity
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  40. 40. 43 They will see it and share It too… Interesting Let’s say I want some Influencers to share my Stories And I manage to slide in A good tweet to their Followers, chances Are…
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  44. 44. Paid Inbound Marketing PR & Social Email & CRM 47
  45. 45. 48 Targeted Facebook ads according to customer emails, Facebook IDs or phone numbers!!
  46. 46. 49 Test different values and goodies you can offer in exchange of their time
  47. 47. 50 Groove HQ blog, one of the best
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  52. 52. 55 1 3 2 4
  53. 53.  Right audience  Good product  Right messaging  Good landing pages  Relevant information  Analyse, Test, Learn
  54. 54. Frederic Chanut - In Marketing We Trust m. 04 3837 1981 e. frederic@inmarketingwetrust.com.au http://www.inmarketingwetrust.com.au/

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