How Cool Brands Stay Hot at Women in Digital

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How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh (Co-founder & Gen Y expert at InSites Consulting) at W Kollective's Women in Digital on Monday March 3, 2014 in London (UK).

Business

Good evening
Ladies
up-to-date youth info:

howcoolbrandsstayhot.com

Follow me on Twitter:
@joeri_insites

the Nightlife
“Exchange Project”:
14 events in twin cities
(based on 33K Facebook fan
submissions)

Unique

//Template 1
• Tekst

@joeri_insites

Real

//Template 1
• Tekst

Insert movie Adidas

@joeri_insites

Real

//Template 1
• Tekst

@joeri_insites

→ ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing

4 SHARING SUCCESS FACTORS
1. SMILE – makes me & others laugh
1. SURPRISE – unexpected twist
1. SUSPENSE – (emotions)if it affects you, it is
more likely to affect others
1. SELF- ID – relatable – could it happen to me?

Self

//Template 1
• Tekst

Insert movie rorschach U by Kotex

Global online contest to recruit 100
amateur soccer players in 55 countries
=> 16 final best against the best
Over 150,000 soccer players!

@joeri_insites

How Cool Brands Stay Hot at Women in Digital

Recommandé

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How to SEO your website and a look into voice search VSEOJonny Ross

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Recommandé

3. researchAbbey Glancy

Am i a social monsterRamit Manohar

Slides From Gamification World Congress 2015Alan McShane

How Cool Brands Stay Hot @ Jobpunt Vlaanderen by Joeri Van den BerghHow Cool Brands Stay Hot

How Cool Brands Stay Hot at Digital Marketing ShowInSites on Stage

How to build strong retail brands for the new consumerInSites on Stage

How to SEO your website and a look into voice search VSEOJonny Ross

How to Use Social Media to Build Lasting Relationships with Your CustomersJonny Ross

Create Ugly - Jay Acunzo at Content Marketing World 2015Jay Acunzo

Social Media The Rules of EngagementShane Gibson

Building A Lean Mean Design TeamTutti Taygerly

Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE

Lead the Enterprise Social Revolution: 3 Steps to Drive Culture Change #aiim13Dux Raymond Sy

Lessons from tap4 funCharlie Moseley

Mobile Marketng Boot Camp 2012Dave Wieneke

Designing the Right ProductMichele Ide-Smith

Building Foundations of the Node.js Community - Nordic.js 2018Tierney Cyren

User Research at GDSWilliam Roissetter

Mobile Marketing from the Eye of the User - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital

Silicon valley is Calling Wellington 2016Edith Yeung

Agile experience designmarc mcneill

Yorkshire Mafia Social Media on Toast - Facebook & BloggingJonny Ross

Jean Mauris: Design ThinkingUX / UI Riga Meetup

Why Games? Inmotion and Oray StudiosIqbal Aribaskara

USA TODAY: More Than Just News. A Social Media Case Study YNPN DC

Venky Nayak Life@WorkVenkatesh Nayak

SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey

Utilising social media analytics to drive more targeted marketingJim HAYSOM

IIeX Europe Panel: Thinking Fast and Thinking 4.0InSites on Stage

The end of average is over: how to bring back our EDGE?InSites on Stage

Contenu connexe

Similaire à How Cool Brands Stay Hot at Women in Digital

Create Ugly - Jay Acunzo at Content Marketing World 2015Jay Acunzo

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Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE

Lead the Enterprise Social Revolution: 3 Steps to Drive Culture Change #aiim13Dux Raymond Sy

Lessons from tap4 funCharlie Moseley

Mobile Marketng Boot Camp 2012Dave Wieneke

Designing the Right ProductMichele Ide-Smith

Building Foundations of the Node.js Community - Nordic.js 2018Tierney Cyren

User Research at GDSWilliam Roissetter

Mobile Marketing from the Eye of the User - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital

Silicon valley is Calling Wellington 2016Edith Yeung

Agile experience designmarc mcneill

Yorkshire Mafia Social Media on Toast - Facebook & BloggingJonny Ross

Jean Mauris: Design ThinkingUX / UI Riga Meetup

Why Games? Inmotion and Oray StudiosIqbal Aribaskara

USA TODAY: More Than Just News. A Social Media Case Study YNPN DC

Venky Nayak Life@WorkVenkatesh Nayak

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Create Ugly - Jay Acunzo at Content Marketing World 2015

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Building A Lean Mean Design Team

Content marketing world_mobile and tablet content distribution_8_17_2012

Lead the Enterprise Social Revolution: 3 Steps to Drive Culture Change #aiim13

Lessons from tap4 fun

Mobile Marketng Boot Camp 2012

Designing the Right Product

Building Foundations of the Node.js Community - Nordic.js 2018

User Research at GDS

Mobile Marketing from the Eye of the User - Jon-Mikel Bailey - Wood Street, Inc.

Silicon valley is Calling Wellington 2016

Agile experience design

Yorkshire Mafia Social Media on Toast - Facebook & Blogging

Jean Mauris: Design Thinking

Why Games? Inmotion and Oray Studios

USA TODAY: More Than Just News. A Social Media Case Study

Venky Nayak Life@Work

SEO & UX: Finding the Balance - Rob Ousbey

Utilising social media analytics to drive more targeted marketing

Plus de InSites on Stage

IIeX Europe Panel: Thinking Fast and Thinking 4.0InSites on Stage

The end of average is over: how to bring back our EDGE?InSites on Stage

We have seen the future...InSites on Stage

Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage

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Comeos e-commerce study 2017InSites on Stage

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The patient is no longer patientInSites on Stage

Why people use and engage with digital content globallyInSites on Stage

Brand Religion - MIE 2017InSites on Stage

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Research as a Customer ServiceInSites on Stage

The Power is in the Mix InSites on Stage

Minority report in research communitiesInSites on Stage

Memefication of Insights Smartees WebinarInSites on Stage

Turning Insights into Impact Smartees Workshop InSites on Stage

Shaping your business together with patients Smartees WebinarInSites on Stage

Transforming Consumer Experience Smartees WorkshopInSites on Stage

What's the price of privacy?InSites on Stage

The Danone Activation StudioInSites on Stage

Plus de InSites on Stage (20)

IIeX Europe Panel: Thinking Fast and Thinking 4.0

The end of average is over: how to bring back our EDGE?

We have seen the future...

Market Research Today, Tomorrow and the Day after Tomorrow

Time capsule to the future of research

Comeos e-commerce study 2017

VR: The Ultimate Empathy Machine

The patient is no longer patient

Why people use and engage with digital content globally

Brand Religion - MIE 2017

Brand Religion

Research as a Customer Service

The Power is in the Mix

Minority report in research communities

Memefication of Insights Smartees Webinar

Turning Insights into Impact Smartees Workshop

Shaping your business together with patients Smartees Webinar

Transforming Consumer Experience Smartees Workshop

What's the price of privacy?

The Danone Activation Studio

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How Cool Brands Stay Hot at Women in Digital

1. Good evening Ladies up-to-date youth info: howcoolbrandsstayhot.com Follow me on Twitter: @joeri_insites

3. @joeri_insites

5. @joeri_insites

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7. @joeri_insites @joeri_insites

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20. the Nightlife “Exchange Project”: 14 events in twin cities (based on 33K Facebook fan submissions)

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22. //Template 1 • Tekst @joeri_insites

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36. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis

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38. #146

39. Unique //Template 1 • Tekst @joeri_insites

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41. Appsessed @joeri_insites

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46. Real //Template 1 • Tekst Insert movie Adidas @joeri_insites

47. Real //Template 1 • Tekst @joeri_insites

48. //Authenticity for Generation Y Real

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80. Low #selfiesteem?

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84. 4 SHARING SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?

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117. Self //Template 1 • Tekst Insert movie rorschach U by Kotex

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119. Global online contest to recruit 100 amateur soccer players in 55 countries => 16 final best against the best Over 150,000 soccer players! @joeri_insites

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