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InSites on Stage
InSites on Stage

Just share it! Does it matter who's wrong or right? by Joeri Van den Bergh (co-founder & Gen Y expert at InSites Consulting), presented at the MWG Congress in Utrecht (NL) on Thursday February 13, 2014.

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Source: JWT Sonar, may 2013
55% 69%
YOLO ≠ YOLT
18% 28%
Low #selfiesteem?
GEN Y is core group to adapt SHARING: social – WE together – LEARNING & EARNING SHARING EXPERIENCES, STORIES, CREATIVE IDEAS, EDUCATION/SKILLS THE SHARECONOMY IS HERE TO STAY & SOCIAL PRODUCT But… desharing trend?
WHY DON’T YOU TALK TO ME? Co-founder InSites Consulting & Gen Y expert Author “How Cool Brands Stay Hot” Joeri Van den Bergh @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com ANY QUESTIONS?

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Just share it! Does it matter who's wrong or right?

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  • 47. GEN Y is core group to adapt SHARING: social – WE together – LEARNING & EARNING SHARING EXPERIENCES, STORIES, CREATIVE IDEAS, EDUCATION/SKILLS THE SHARECONOMY IS HERE TO STAY & SOCIAL PRODUCT But… desharing trend?
  • 48.
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  • 50. WHY DON’T YOU TALK TO ME? Co-founder InSites Consulting & Gen Y expert Author “How Cool Brands Stay Hot” Joeri Van den Bergh @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com ANY QUESTIONS?