The bright future of communities (by Tom De Ruyck, Head of Consumer Consulting Boards at InSites Consulting), presented at the MOAbout on May 21, 2013 in Amsterdam (NL).
5. Communities are no longer about
technology. The future is to the ones
who understand how to inspire
business decisions and cultures.
Kristof De Wulf / InSites Consulting
11. ‘Online Communities’ become more and
more a true ‘Fusion Research’ tool that
allows for ‘triangulation’ on different
levels. Leading to more valid research
results, fresh inspiration and a deeper
understanding of the issue researched.
Frédéric Gennart / Inter IKEA Systems
22. Diffusing research results
should be like getting those small
Magic Boxes from McDonald’s:
blending results, stories and quotes
Carole Lamarque / bpost