Universal Brands at Qualitative 360

•

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InSites on Stage

The document discusses topics related to global branding and marketing in fast growing economies including: making brands locally relevant; leapfrogging and reverse innovation; managing expectations across different countries and screens; the importance of language and culture; celebrating diversity; and filling blind spots with local colleagues and customers. The document is a collection of tweets by @tomderuyck on global marketing challenges and opportunities.

Technologie Business

@tomderuyck

@tomderuyck

Fast Growing
Economies
@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

Making Brands Locally Relevant
@tomderuyck

Leap
frogging
@tomderuyck

Reverse
Innovation
@tomderuyck

@tomderuyck
Commercialization

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

Customer
Dialogues
@tomderuyck

Celebrate Diversity
@tomderuyck

Take your Time
@tomderuyck

Be Agile
@tomderuyck

@tomderuyck

Lost in translation
@tomderuyck

Language
is only 10%
of Culture
@tomderuyck

@tomderuyck

Motiv(n)ation
#1
@tomderuyck

The battle of
the screens
#2
@tomderuyck

Different
Country,
Different
Story
#3
@tomderuyck

Managing Expectations
#4
@tomderuyck

Playing for
Attention
#5
@tomderuyck

How people
say things is
equally
important as
what they say
@tomderuyck

Meet (y)our New
Colleagues!
@tomderuyck

Filling our
Blind Spots
@tomderuyck

Our Eyes and Ears
@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck
Bring it to
Life

@tomderuyck

@tomderuyck

linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
Stay Hungry!
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Universal Brands at Qualitative 360

1.

4. Fast Growing Economies @tomderuyck

6. Global Brand Tribes @tomderuyck

9. Making Brands Locally Relevant @tomderuyck

10. Leap frogging @tomderuyck

11. Reverse Innovation @tomderuyck

12. @tomderuyck Commercialization

13. @tomderuyck

14. @tomderuyck

15. @tomderuyck

16. @tomderuyck

17. @tomderuyck

18. Customer Dialogues @tomderuyck

19. Celebrate Diversity @tomderuyck

20. Take your Time @tomderuyck

21. Be Agile @tomderuyck

22. @tomderuyck

23. Lost in translation @tomderuyck

24. Language is only 10% of Culture @tomderuyck

25. @tomderuyck

26. Motiv(n)ation #1 @tomderuyck

27. The battle of the screens #2 @tomderuyck

28. Different Country, Different Story #3 @tomderuyck

29. Managing Expectations #4 @tomderuyck

30. Playing for Attention #5 @tomderuyck

31. How people say things is equally important as what they say @tomderuyck

32. Meet (y)our New Colleagues! @tomderuyck

33. Filling our Blind Spots @tomderuyck

34. Our Eyes and Ears @tomderuyck

35. @tomderuyck

36. @tomderuyck

37. @tomderuyck Bring it to Life

38. @tomderuyck

39. @tomderuyck

40. linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com www.insites-consulting.com Stay Hungry! Head of Research Communities