Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.

1. WHAT’S THE PRICE OF…
PRIVACY?

2. Hi, I’M ALIEKE STUBBE
Qualitative Research Consultant
@InSites Consulting

3. WHAT WOULD YOU WANT
IN RETURN FOR SHARING EVERYTHING YOU DO, THINK & FEEL?

4. IT IS HAPPENING TODAY

5. NO SEAMLESS EXPERIENCE
THE ISSUES TODAY
IT IS A BLIND SPOT

6. IN COMES THE CHIP
A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
FULLY OPERATIONAL FOR 12 MONTHS
WHAT IS IT?
DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES

7. WHAT DOES IT TRACK?
CAFFEINE LEVEL
#STEPS TAKEN
PRODUCTS CONSUMED
LOCATIONS VISITED
MOOD PER MINUTE
BRANDS SEEN
ADVERTISING EXPOSURE
ONLINE FOOTPRINT
#SHOWERS
BANK ACCOUNT M’GT
ONGOING SPENDING TRACKING
SHOPPER ETHNOGRAPHICS
EMOTIONALITY
ALCOHOL INTAKE
SEXUAL ACTIVITIES

8. THE ULTIMATE PERSONAL COACH
WHAT’S IN IT FOR THE CHIP CARRIER?

9. THE ULTIMATE CONSUMER CONTROL ROOM
WHAT’S IN IT FOR THE RESEARCH INDUSTRY?
NO MORE ADHOC SET-UP
REALTIME AGGREGATED CONSUMER DATA
NO MORE SELF-REPORTED DATA
FROM RESEARCH TO MONITORING
NO MORE (ANNOYING) QUESTIONNAIRES

10. WHAT’S IN IT FOR THE RESEARCH INDUSTRY?
WHY!
WHAT / WHO / HOW / WHEN?

11. MY QUESTION TO YOU:

12. A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED FOR COMMERCIAL PURPOSES IN AN ANONYMOUS WAY
FULLY OPERATIONAL FOR 12 MONTHS
MY OFFER:
THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN

13. A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES
FULLY OPERATIONAL FOR 12 MONTHS
MY OFFER:
THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN
+500€

14. A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES
FULLY OPERATIONAL FOR 12 MONTHS
MY OFFER:
THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN
+1000€

15. A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES
FULLY OPERATIONAL FOR 12 MONTHS
MY OFFER:
THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN
+10.000€

16. A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES
FULLY OPERATIONAL FOR 12 MONTHS
MY OFFER:
THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN