Exploring the Future Potential of AI-Enabled Smartphone Processors
Developer & Fusion Middleware 2 _ Steve Tindall _ An engineered platform solution for cloud applications.pdf
1. Oracle Engineered Systems & Cloud Solutions
Challenging the Approaches of Traditional IT
Stephen Tindall
Senior Manager, Oracle Fusion Middleware, Australia & New Zealand
4. Enterprise IT Challenges
Balancing Act...
1. Grow revenue
Business Priorities
2. Speed time-to-market
3. Stay competitive
4. Improve customer experience
5. Reduce risk
IT Requirements 1. Meet changing business needs
2. Reduce costs and complexity
3. Accelerate service deployments
4. Simplify management
5. Improve efficiency
5. Enterprise Vision – Dependent and Agile IT
Pave an IT-as-a-Service
IT-as-a-Service
• Self-Service Provisioning
• Metering & Chargeback
Optimized IT Core • Governance & Security
Policy
IT-on-Demand • Rationalized • Enterprise Private Cloud
• Consolidated
• Silos of HW & SW • Automated
• Manual IT Process • Virtualized
• Underutilized
Systems Integration Layer
• Top-down Service Group A Service Group B Service Group C
redundancies Application Grid Application Grid Application Grid
1
Client
Data Grid Data Grid Data Grid
FBT PAY G
NTS
TRDS
Security Layer
Customs NTS A/c
Data…….
Penalty
RBA
Def
RRE Refunds
IPS Integrated A/C
1
Excise Payments
CCD Compliance
Staff
CR ECI ADD AWA ELS
Staff
Business Phone
DDDR TASS
PKI CDCC
CWMS GCI Bus. Intel
IVR WOC
Ref aterial
m
BOA
Remote TAX
Client BANK Staff Staff AGENTS Call Centres
B EP
6. The Road to Engineered Solutions
Engineered
Fully integrated and deployed
as a complete system
Applications
Optimized Platform
Infrastructure
Exadata
Traditional Exalogic
Oracle Optimized Solutions/
Reference Configurations
Best of Breed Oracle Software
(or ISV SW) plus Highly Available HW
Oracle offers more
solution choices!
6
9. From Application Grid to Elastic Cloud
Performance and Simplicity by Engineered Systems
Grid Computing Infrastructure
Exalogic Elastic Cloud
Exalogic
Exadata
19. Oracle Exalogic Elastic Cloud
Easier to Buy, Easier to Own, Easier to Operate
• Extreme Performance for JAVA
Applications
• Extreme Performance for Oracle
Applications
• Engineered System with Lowest
TCO
• Best Foundation for Cloud
22. Consolidating Enterprise Apps to Exalogic
Old
• “Silo stacks”, one per application
• Heterogeneous app components
• Complex, costly management
Enterprise Applications
App App App App App
ERP
HR
CRM
Custom
3rd party
Compute Compute Compute Compute Compute
Storage Storage Storage Storage Storage
Network Network Network Network Network
23. Consolidating Enterprise Apps to Exalogic
New
• Shared secure resources across applications
• More homogeneous, reusable components
• Consistent, efficient management
Enterprise Applications
App App App App App
App App App App App
ERP
HR
CRM
Custom
3rd party
JBoss Exalogic Elastic Cloud Software
WebLogic OC4J Tomcat WebSphere
Oracle Solaris / Oracle Linux
• Less complexity in • Higher density on multi-core
provisioning, patching, infrastructure
deployment
24. FY11 | Great Customer Benchmarks
Response Time
5x Performance
6x Throughput
18
Average Response Time Comparison
16 Customer Environment vs. Exalogic+Exadata
s
d 14
n
o
c
e
Logistics Co
S 12 Customer Environment
n
i
e Exa*
m
i 10
T
e
s 8
9x Performance
n
o
p
s
e
R
6
4
8x Throughput
2
0
End
User
Portal
Page
24 Oracle
Restricted and Confidential
29. Private Clouds and Public Clouds
Private Cloud
Public Clouds
• Exclusively used I
SaaS
• Used by multiple
Apps
I
by a single N
N
tenants on a shared
T basis
organization
T
PaaS
R PaaS
E
A
• Controlled and N
R
• Hosted and
N
managed by cloud
managed by E
IaaS
E
IaaS
T
service provider
in-house IT
T
Trade-offs
Lower total costs
Lower upfront costs
Greater control over security, compliance, QoS
Outsourced management
CapEx OpEx
OpEx
Enterprises will adopt a mix of private and public clouds
30. Oracle Has a Broad but Focused Cloud
Computing Strategy
Private Cloud Solutions
Public Cloud Solutions
• Applications on a shared platform
• Oracle On Demand cloud services
• Database middleware for PaaS
• Oracle on 3rd party public clouds
• Hardware systems for IaaS
• Powering 3rd party public clouds
Private Cloud
Public Clouds
Apps
I
SaaS
N
I
N
T
T
PaaS
R PaaS
E
A
R
N
N
E
IaaS
E
IaaS
T
T
Cloud Integration
• Security, business process integration and data integration
spanning on-premise and public clouds
31. Challenges of Cloud Computing models
Sales Manufactu Inventory Finance CRM
Marketing
ring
HR
Logistics
How do I bridge this divide?
SFA
Product
product
SCM
product
DB
LMS
Inv MGMT
ERP
ERP
ERP
MES
B2B
Enterprise Infrastructure Services
(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT
Operations)
On-premise
Public Cloud
Challenges across the divide between On-premise and Cloud Apps
• How do I populate data into the cloud application for the first time?
• How do I provision on-premise users into the cloud application?
• How do I manage user access to the cloud application?
• How do I ensure data consistency across all applications?
• How do I optimize business processes across all applications?
32. Five Areas for Consideration when
adopting Public/Hybrid Clouds
Populate the cloud with initial data
Provision user access
Manage user access
Integrate applications and their data
Optimize business processes
33. Populate the cloud application with initial data
Sales Manufactu Inventory Finance CRM
Marketing
ring
HR
Logistics
Oracle Data Data
SFA
Product
product
ERP
SCM
product
MES
DB
LMS
B2B
Inv MGMT
ERP
Extract Transformation
Integrator EE Load Load ERP
APIs
Enterprise Infrastructure Services
(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT
Operations)
Bulk Load of Data
On-premise
Public Cloud
Challenges:
• Extracting, transforming and loading large volumes of data across the divide
• Connectivity with diverse systems
• High performance requirements
34. Five Areas for Consideration when
adopting Public/Hybrid Clouds
Populate the cloud with initial data
Provision user access
Manage user access
Integrate applications and their data
Optimize business processes
35. Provision user access CRM
Finance
HR
Employee
Oracle Identity
Manager
Help Desk
ERP
Approval Workflow ERP
Synchronizing both
entitlements and identities
On-premise
Public Cloud
Challenges:
• On-boarding users into applications
• Providing initial passwords
• Tracking approvals and provisioning users based on roles
36. Five Areas for Consideration when
adopting Public/Hybrid Clouds
Populate the cloud with initial data
Provision user access
Manage user access
Integrate applications and their data
Optimize business processes
37. Manage user access
CRM
Oracle Identity
Compliance Reports
Manager
e.g. “Who has
On Premise Apps
Access to What?”
Entitlement and
account data
ERP
On Premise Oracle Access
Systems Manager
On-premise
Public Cloud
Challenges:
• Reconciling who has access to what applications and entitlements
• Detecting excessive access and dormant accounts
• Password aging and detection of orphaned accounts
• Self services account management and password reset
• Automated account disable upon termination
• Certification review reporting and role management
38. Five Areas for Consideration when
adopting Public/Hybrid Clouds
Populate the cloud with initial data
Provision user access
Manage user access
Integrate applications and their data
Optimize business processes
39. Integrate applications and their data
Sales Manufactu Inventory Finance CRM
Marketing
ring
HR
Logistics
Oracle Service
Bus
Synchronous and Asynchronous App
SFA
Product
product
ERP
SCM
product
MES
DB
LMS
B2B
Inv MGMT
ERP
transactions events, data loads WS ERP
Enterprise Infrastructure Services API’s
(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT
Operations)
Oracle SOA Suite
Real-time transactional secure
On-premise
Public Cloud
messaging
Challenges:
• Extracting, transforming and loading bulk data in real-time
• Capturing, transforming and updating transactions in real-time
• High performance requirements with a non-intrusive solution
• Connectivity with diverse systems
• Capture complex business events
40. Five Areas for Consideration when
adopting Public/Hybrid Clouds
Populate the cloud with initial data
Provision user access
Manage user access
Integrate applications and their data
Optimize business processes
41. Optimize business processes
CRM
IT Data Center
Users
Business Apps
Financials
SCM
Oracle BPM Suite
ERP ERP
Heterogeneous Sources
Purchase Order Processing
On-premise
Public Cloud
Challenges:
• Business processes typically span across the divide
• Heterogeneous system endpoints involved in complex long running processes
• Sensitive data is transfer over the internet
42. Key takeaways
• Cloud applications are here to stay, hybrid IT
infrastructure is the emerging trend
• Populate, provision, manage, integrate, and
optimize by leveraging Oracle Fusion Middleware
• New complexities can be conquered with the
complete, open, integrated, and best-of-breed
Oracle Fusion Middleware
43. Join our Fusion Middleware community!
1. Learn More 3. Leverage Best Practices
www.oracle.com/middleware
2. Join our Community
Facebook.com/FusionMiddleware
www.oracle.com/otn
twitter.com/OracleMiddle
47. Case study
Teletech is one of the largest and most geographically diverse global providers of
customer and enterprise management solutions with a 27 year operating history.
» Financial stability
• Strong financial position - $1.2 billion in 2009 revenue
• Founder remains as Chairman and CEO
» Strong hosted technology infrastructure
• Centralized, standardized, and virtualized – cloud-based computing since 2003
• HIPAA, SAS70, SOX, and PCI compliant
» Borderless delivery
• More than 100 clients in the Global 1000
• Over 45,000 employees, 7,000 using our proprietary TeleTech@Home technology
• Support more than 50 languages
» Comprehensive industry solutions for the entire customer lifecycle
• Leading performance in customer management and direct sales
• Innovative enterprise back-office solutions
• Deep domain expertise – supporting 120 unique client programs and 50 languages
» Operations agility
• Delivery centers, virtual workforce solutions, and hosted services
• Proven methodologies and practices
• Six Sigma practices
48. Connecting to the cloud
• Pre-integrated and out-of-the-box service solution
• Complete self provisioning and self-service
• Integrated VoIP and desktop portals for complete self-service
• Quick time to benefit
• Pay for what you use
Off-the-Shelf
Integration
Unlimited Real-Time Programmable Real-Time Configurable Call Associate
Customization User Interface Analytics Management Productivity Tools Real-Time Reporting
Proven, Real-Time Real-Time Workflow Proven Proven, Real-Time Quality and Workflow Proven
Scalability and Approvals Reliability Scalability Management Reliability
