This document summarizes a webinar about how retailers can use loyalty programs to increase revenue from customers. It discusses why loyalty programs are important for driving revenue and retaining customers. A good loyalty program engages customers across multiple channels and offers membership tiers with attractive benefits. The document presents a case study of a nutrition supplements company that saw increased sales and engagement after implementing a loyalty program. It also briefly summarizes results from other loyalty programs. The webinar aims to demonstrate how loyalty programs can increase per-customer revenue by 2.4 times.

1. How Retailers are using
Loyalty Programs to increase
per-customer revenue by 2.4X
Presenter
Samir Palnitkar
VP of Customer Success

2. WEBINAR TOPICS
§ Why loyalty programs?
§ What constitutes a good loyalty program?
§ Case Study #1
§ More Case Study Briefs
§ Q&A

3. WHY LOYALTY PROGRAMS?

4. of ULTA Beauty’s
revenues come from its
loyalty program members.
- CNBC
90%
of Macy’s revenues
comes from a mere 9%
loyal customers.
- Wall Street Journal
46%
LOYALTY PROGRAMS ARE THE #1 REVENUE DRIVER FOR RETAILERS

5. NO LOYALTY PROGRAM? A LEAKY BUCKET
Lack of customer loyalty hurts EVERY business metric
§ Lower total revenue
§ Higher customer acquisition cost
§ Lower customer LTV (life time value)
§ Lower conversion rate
§ Lower customer engagement
of businesses
do not have
a loyalty program
86%
Factoid

6. WHAT CONSTITUTES A GOOD
LOYALTY PROGRAM?

7. LOYALTY PROGRAM - 360-DEGREE ENGAGEMENT
INFREQUENT CUSTOMER ENGAGEMENT CONTINUOUS CUSTOMER ENGAGEMENT = LOYAL CUSTOMERS
Create Fiercely Loyal Customers by Enabling Continuous 360-degree Engagement

8. MULTIPLE AWARD ACTIVITIES

9. 360-DEGREE ENGAGEMENT

10. GREAT EXPLAINER PAGE

11. GREAT EXPLAINER PAGE

12. MEMBERSHIP
TIERS FOR
GAMIFICATION

13. ATTRACTIVE BENEFITS AT MEMBERSHIP LEVELS

14. OMNI-CHANNEL SUPPORT
WEBSITE PHYSICAL STORES MOBILE APP
UNIFIED LOYALTY PROGRAM
Unified loyalty program across all retailer sales channels.

15. CASE STUDY #1
PREDATOR NUTRITION
NUTRITION SUPPLEMENTS COMPANY
LOCATION: UNITED KINGDOM

16. ABOUT PREDATOR NUTRITION
16
Exclusive distributors to leading
brands e.g. Driven Sports, PES,
Body Nutrition, Molecular Nutrition
A leading sports
nutrition company

17. 360 degree engagement
loyalty platform:
Ability to reward users for any
desirable interaction including
social media
Increase life time value of
customers by 5X+
Increase in word-of-mouth
referrals, reviews etc.
Increase in engagement on
social media
Customer retention and
boost in repeat purchases
PREDATOR NUTRITION CUSTOMER LOYALTY PROGRAM

18. § Ability to set custom loyalty points for friend referrals
§ Successful referrals are tracked automatically
§ Members are notified both real-time and via email about
points earned
E.g. - Referrals
E.g. - Purchases
§ Purchases are tracked automatically and appropriate loyalty points are
rewarded to the user
§ Members can earn loyalty points to write product reviews also
33% higher Average Order Value (AOV) for loyalty
members who redeemed points
Converted referrals into sales at an
impressive rate of 25.2%
STRATEGIES ADOPTED TO REWARD POINTS

19. Daily enrollments of loyalty members
shot up by 9.5%
E.g. – Become an email subscriber E.g. - Social Sharing and Engagement
§ Members are awarded points for email signup § Points are awarded for actions such as sharing on Twitter,
Instagram, birthday bonus, etc.
70% more purchases by loyalty members
who redeemed
STRATEGIES ADOPTED TO REWARD POINTS

20. CUSTOMER DASHBOARD
An attractive, brand friendly,
customizable dashboard is
automatically created for end users
Can be easily embedded on the
website
Users can view point history, redee
m points, find ways to earn points
and more.
Leopard

21. User can redeem points from
the dashboard. Redemption
cards can be customized
Daily redemptions increased
by 73% after a quarter
REDEMPTION OPTIONS

22. 22
Customizable loyalty tiers
Auto upgrades/downgrades based on
points earned within a given time period
Customizable tier specific benefits
such as points multiplier, access to
exclusive redemption options etc.
LOYALTY TIERS

23. Ø 1000s Of loyalty members, word-of-mouth referrals, social posts and followers
Ø 70.0% More Repeat purchases from loyal customers
Ø 33.0% Higher Average Order Value (AOV) for loyalty members who redeemed
Ø 25.2% Sales conversion rate for referral traffic generated through refer-a-friend
Ø 73.0% Increase in daily redemptions monitored
Ø 9.5% Jump in daily enrollments in loyalty program
RESULTS ACHIEVED
This unique partnership with ShopSocially has meant
that 1000′s of our loyal customers have benefited
from the strategic loyalty program which has helped
us to increase engagement levels & repeat sales.
Phil Slater
Head of Marketing

24. MORE CASE STUDIES

25. EVAN-MOOR LOYALTY PROGRAM
RESULTS
108% increase in Per-
Customer Revenue
53% increase in Average
Order Value (AOV)
25
37% increase in repeat
purchase frequency

26. FSA PERKS PROGRAM
RESULTS
74% increase in Per-
Customer Revenue
64% increase in repeat
purchase frequency
26

27. ZINRELO LOYALTY REWARDS SOLUTION
+ Built-in Referral Program
People are 7 times
more likely to buy
when referred by a
friend
Loyal customers are
worth up to 10X as much
as their first purchase
Features
Benefits
WHITE-LABELED
LOYALTY REWARDS PROGRAM Fully Customizable | Omni-Channel | Easy
Integration | ROI Based Reporting |
Comprehensive APIs

28. Samir Palnitkar
VP of Customer Success
samir@zinrelo.com
+1 650 209 0726
Subhajit Goswami
Head – Business Development
sales@appseconnect.com