Uday Gajendar, Principal Designer at Peel and previously of Oracle and Citrix, talks about how craft—the intentional, thoughtful design of processes and products—fits into the wicked complex design workflow for enterprise products, where massive scale and convoluted processes present huge UX challenges.

2. Oracle
BEA
Adobe
Cisco
Citrix
12+ years of experience
E-business Suite
WebLogic IDE
License Systems
VOIP Phones
Cloud/Virtualization
frog Netflix LinkedIn

3. The Wicked Craft of Enterprise UX
Uday Gajendar | Principal Designer, Peel
Photos courtesy of Shutterstock
#invisionwebinar@udanium

4. craft

5. craft

6. &
#invisionwebinar@udanium

7. Beautiful Final Objectfrom
Aesthetic refinement & romanticism
Facilitative Anchorto
Enabling productive teamwork & decisions
New Way of Craft
#invisionwebinar@udanium

8. craftTrust Integrity Quality+ +Value Matters.
#invisionwebinar@udanium

9. craftTrust Integrity Quality+ +
#invisionwebinar@udanium
Value Matters.

10. Wrestle with multi-faceted relationships
thousands of objects & actions defined within the database
Clarify goals & intents of CIO (buyer)
vs IT admin (user)
convoluted and possibly contentious Sales process
Navigate rough political currents to
just “fix the app”
where to begin, with legacy tech framework & newly
acquired platform vendors
Wickedness.
#invisionwebinar@udanium

11. ?
Umm. Now what?

12. Craft as Anchor. Keep your grounding.
#invisionwebinar@udanium

13. Reactive Interpretive Collaborative
3 Short Stories. Craft as a facilitative anchor

14. REACTIVE force clarity of intricate/complex problems
#invisionwebinar@udanium

15. INTERPRETIVE achieve mutually beneficial understanding
#invisionwebinar@udanium

16. COLLABORATIVE align diverse opinions and goals
#invisionwebinar@udanium

17. Ephemeral Embodiments
craft in Enterprise UX
#invisionwebinar@udanium

18. Drives Debates & Decisions
craft in Enterprise UX
#invisionwebinar@udanium

19. See Problems Differently
craft in Enterprise UX
#invisionwebinar@udanium

20. Empowers a Maker Culture
craft in Enterprise UX
#invisionwebinar@udanium