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Hendrik Lennarz: My Personal Growth Hacking Challenge

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This document discusses growth hacking strategies and tactics. It defines growth hacking as data-driven actions to grow a user base. Some key tips discussed include building an agile, customer-centric growth environment, hiring the best team, creating minimum viable products, using valid data for decisions, focusing on user onboarding, monitoring competitors, finding the target group early, continually improving, having high-performing IT, and executing growth hacks like optimizing the customer lifecycle and using triggers, personalization, and live chat. The overall message is that growing a business requires failing fast, putting customers first, and continually testing and refining strategies.

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25.07.2016 My personal 
 Growth Hacking 
 Challenge 25.07.2016 # How to build a Growth environment # Growth Hacks To Go
„Data driven actions to grow your user base“ WHAT IS GROWTH HACKING?
1st official Growth Hack - 1996
Trusted Shops Last official Growth Hack - 2016
Trusted Shops 2 dimensions of Growth Hacking 25.07.20166 BUILD GROWTH ENVIRONMENT ! AGILE DEVELOPMENT ! USER-CENTRIC Execute Growth Hacks ! Tactics how to gather & hold users Growth Manager Growth Hacker
Build Growth environment
#1 If you fail, fail fast! 25.07.20168
#2 Be customer centric! 25.07.20169
#3 Hire the best team! 25.07.201610
Trusted Shops Find your team´s formation 25.07.201611
#4 Be agile, build MVPs 25.07.201612
MVP = Minimum Viable Product 25.07.201613
Bad MVPs! 25.07.201614
Not a MVP! 25.07.201615
#5 Valid data for valid decisions 25.07.201616
#6 Love at first sight - Onboarding 25.07.201617
#7 Watch out your competition 25.07.201618
#8 Find your target group, early! 25.07.201619
#9 Never get tired changing 25.07.201620
#10 High-performing IT 25.07.201621
#11 Execute Growth Hacks
Size matters … • “We have more than 300 old women only in Berlin, we are taking care of.” • “Our caregivers are certified and have at least more than 10 years experience…” 25.07.201623
Trust matters… 25.07.201624
AB-testing matters… 25.07.201625 Source: http://whichtestwon.com
Tell - how can you help? 25.07.201626 Never forget taking your pills!
Shorten your customer lifecycle 25.07.201627
Be a funnel hero! 25.07.201628 - Per marketing channel - Per activated user - Per paid user
Very warm welcome “Sent from my iPhone” 25.07.201629
Be clicky 25.07.201630
Clean up your email list 25.07.201631
Gain traffic via Q&A sites / forums 25.07.201632
Don´t call it “Newsletter” “Join like 5000+ other experts before” 25.07.201633
Send Trigger Notifications Find emotional moments (good/bad) “Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist” 25.07.201634
Build best FAQs • Increase conversions • Decrease manual support • SEO content 25.07.201635
Recycle content • on slideshare • as guest postings • on high-traffic blog communities • in your newsletter • ... 25.07.201636
Make sharing easy 25.07.201637 And not too early
Personalize it 25.07.201638
Easiness beats pricing 25.07.201639
Pricing is psycho stuff 25.07.201640
Use Live Chat Tools 25.07.201641
Don´t forget your existing customers Cross-Selling Upselling Reviews Referals 25.07.201642
The best way to get started, is to just get started 25.07.201643 #1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Valid data for valid decisions #6 User Onboarding rocks #7 Watch out your competition #8 Find your target group early #9 Never get tired changing #10 High performing IT #11 Execute growth hacks MY PERSONAL GROWTH CHALLENGE
Would you give me 5 stars? 25.07.201644 http://hammr.de/ratelennarz http://growthhackerlove.com/ebook/
www.trustedshops.com Footer Hendrik Lennarz 25.07.201645 Executive Director of Product & IT Twitter: @lennarz Mail: hendrik.lennarz@trustedshops.com

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