Slide deck of a presentation I gave in Krakow, on how to circumvent challenges when running Design Sprints. Practical insights and useful advice for facilitators.

1. Design Sprints – Hurdle Racing Challenges
Design Sprints – Hurdle Racing Challenges
meetup Kraków
March 7, 2019

2. trendig technology services GmbH
Ina Hölzel
Design Sprint Facilitator, Product Owner,
Conference Organizer
Welcome
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@trendigcomp
@Ina_Hoelzel

3. Why exactly am I here?
Welcome
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Thank you !

4. How will we do this?
Prerequisites
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5. What is a Design Sprint?
Design Sprint Definition
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6. The Design Sprint is a framework for validating ideas and solving major
challenges, focusing on the customer/user:
Ø Develope new products or services
Ø Develope or improve new features
Ø Improve complex processes
Google Design Sprint
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7. Design Sprint 2.0: 5 phases – 4 days
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define & understand
solution sketches
decide & storyboard
prototype
validate
2
1
3
4
5
Day 1
Day 2
Day 3
Day 4

8. Phase 1 & 2 – Define, understand, sketch
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Ø Know your user & understand the challenge
Ø Long-term goal & sprint questions
Ø Customer Journey Map
Ø Lightning talks
Ø HMW questions
Ø 4-step sketch

9. Phase 3 – Decide & storyboard
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Ø Art Gallery
Ø Heatmap, speed critique & vote
Ø Final decision
Ø User Test Flow
Ø Storyboard

10. Phase 4 – Prototype
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Ø Build a provisional prototype
Ø You can prototype anything!
Ø Prototypes are disposable
Ø Prototypes must appear real
Ø Perform a test run
Ø Prepare interviews

11. Phase 5 – Validate
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Ø Present the prototype to potential customers
outside your own organization
Ø Understand what works well and what doesn‘t
Ø Record & collect feedback
Ø Retrospective

12. Ø From complex to simple
Ø From long-winded to efficient
Ø From IQ to WeQ *Prof. Ulrich Weinberg, HPI Potsdam „Network Thinking“
Ø From instruction to collaborative commitment
Ø From intuition to meaningful human-centred design
Design Sprints - Benefits
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13. Design Sprint 2.0: 5 phases – 4 days
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define & understand
solution sketches
decide & storyboard
prototype
validate
2
1
3
4
5
Day 1
Day 2
Day 3
Day 4
So far for the theory!

14. Reality Check
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Hurdles!

15. Hurdles? Where?
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Hurdles
mindset
rules
time
people
circumstances
… tbc

16. People – Stiff Steve
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Ø agile but not agile
Ø not open to the framework
Ø bad mood
Stiff Steve
Ø assign a role
Ø collaborative process
Ø you are part of sthg. bigger – step up!

17. People – Biased Bonnie
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Ø one-sided & inflexible
Ø can‘t change perspective
Ø senior expert
Ø ivory tower
Biased Bonnie
Ø Ask the experts lightning talk
Ø make her feel heard
Ø share, listen and change sides

18. People – Obedient Olli
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Ø shy, silent
Ø afraid to speak his mind
Ø why am I even here?
Obedient Olli
Ø anonymous sketching & voting
Ø no judgements
Ø user perspective, interaction types
Ø We need you!

19. People – Motivated Molli
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Ø loud, pushy, over-excited
Ø intimidating
Ø always the first on the boards …
Motivated Molli
Ø assign a role (scribe, documentation)
Ø utilize power
Ø you are part of sthg. bigger – step
down!

20. People - Facilitator
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Ø overwhelmed by the framework
Ø excessive use of sprint rules
Ø restrictive, inattentive to team‘s
needs
Fascinated Facilitator
Ø Prepare, listen, observe & adapt
Ø Any theory might be tailored!
Ø Individuals and interactions over
processes and tools * agilemanifesto.org/

21. The People – Part of the pack
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Chances!
Network graphic:
Network Thinking, Weinberg, Ulrich, 2015. Hamburg:
Murmann Publishers GmbH

22. The People & the Mindset - Summarized
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Ø Collaborate!
Ø Don't judge!
Ø There is no such thing as right or wrong!
Ø Build on ideas of others!
Ø Anonymous!
Ø Together but alone!
Ø Decider has the final say, no discussion!
Ø Listen to the facilitator!

23. The People – Advice
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Ø Write a sprint letter
Ø Pick your squad wisely (diversity,
dedication, expertise)
Ø facilitator, decider, marketing & sales,
customer service, finance, design, dev,
logistics
Ø Plan lightning talks
Ø Invite experts on the go in case sprint
questions can‘t be answered by team
Taking hurdles I

24. What else?
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Ø Customer ≠ User
Ø Shift of paradigms on day 2
Ø User Test Flow
Ø One facilitator to lead
Ø Documentation
Ø Retrospective
Taking hurdles II

25. Design Sprint 2.0 – Book Presentation
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Ihr Wegbegleiter durch die Produktentwicklung
Jana Noack • José Díaz
Das Design Sprint
Handbuch
Das Design Sprint
Handbuch
von José Díaz und Jana Noack
erscheint im April 2019.

26. Design Sprint 2.0 – Useful Information & Tools
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https://hellopingpong.com/
https://designsprintkit.withgoogle.com/ https://marvelapp.com/
https://invisionapp.com/
https://www.sketchapp.com/
http://keynotopia.com/
https://bubble.is/
https://proto.io/
https://www.figma.com/
https://webflow.com/
https://rapidui.io/
https://www.axure.com
https://designsprint.org/
https://www.gv.com/sprint/
https://sprintstories.com/
Picture credits:
Photos of dogs from pixabay
Dog icons from All-free-download.com
All other graphics by trendig technology services GmbH
https://www.flinto.com//

27. Design Sprint – Yes you can
Got questions?
ina@trendig.com
@trendigcomp
@Ina_Hoelzel