Data, data, everywhere—but not sure what to think? With heaps of data at your fingertips, figuring out what data to use and how to apply it to your talent attraction strategy can be intimidating. In this session, Indeed Director of Employer Insights Kevin Walker shares practical advice for breaking down the data to glean insights that make your job easier. Learn to use new analytics capabilities that tap into Indeed’s 6 terabytes of daily collected data to better understand market conditions in the cities where you need to hire, how you rank against competitors and how to harness click data to maximize recruitment ROI.
More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS).
For more information about how Indeed can help you hire, visit indeed.com/hire.
2. Indeed
Monster
CareerBuilder
Beyond.com
Jobs.net
SimplyHired
Source: Google Analytics
#indeedinteractive
Indeed US traffic
Indeed is the #1 job site in the US with 80.2M unique US visitors per month
3. 64%
of US job seekers search
on Indeed each month
Source: comScore
#indeedinteractive
4. Indeed Resume"
Indeed’s resume
database is a snapshot
of the US workforce
Arts, Design, Entertainment, etc.
Life, Physical, and Social Science
Office and Administrative Support
Protective Service
Production
Farming, Fishing, and Forestry
Computer and Mathematical
Community and Social Services
Sales and Related
Business and Financial Operations
Management
Healthcare Practitioners, etc.
Healthcare Support
Personal Care and Service
Education, Training, and Library
Legal
Architecture and Engineering
Transportation, etc.
Food Preparation and Serving, etc.
Installation, Maintenance, and Repair
Construction and Extraction
Building and Grounds Cleaning, etc.
Equal share of resumes to share of
US employment in that occupation
5. BLS Sample = 60,000
The US Bureau of Labor Statistics calculates the US unemployment
rate using a monthly survey of approximately 60,000 households
6. Indeed sample =
80,200,000
BLS sample = 60,000
The US Bureau of Labor Statistics calculates the US unemployment
rate using a monthly survey of approximately 60,000 households
7. There is no better source of real-time
labor market data than Indeed
9. #indeedinteractive
The three types of recruitment data from Indeed
Labor market
Internal performance
Competitive benchmarking
What game am I playing?
How am I doing at playing that game?
How do I rank compared to everyone else playing?
13. There are two key factors that directly impact how easily
and quickly you will fill open jobs in 2016
Job seeker interest
Experienced local talent
#indeedinteractive
14. Indeed Labor Dynamics Matrix
Inbound Recruitment
Market
Favorable
Employer Market
Highly Competitive
Employer Market
Outbound Recruitment
Market
Experienced Local Talent
Job Seeker Interest
Few
Many
Low
High
16. Market Snapshot:
Software Engineer
in Seattle, WA
Top 10 Most Active Employers in Seattle, WA
April 2016
1,380 desktop job seekers
+25% year/year
383 mobile job seekers
+39% year/year
$129,150
Median salary
464 exact match resumes
15,972 relevant resumes
3,403 unique jobs
-45% year/year
Employer
# Open
Jobs
Amazon.com
2,464
Brilliance Publishing
232
Lab126
52
Tableau
34
Capital One
24
Microsoft
24
Nordstrom
24
Zillow
24
Electronic Arts
23
Oracle
23
17. Fewer job
seekers/open job
More job
seekers/open job
City Job Seeker Interest Score
Long Beach
100
El Paso
93
Lincoln
50
Minneapolis
17
Austin
14
Seattle
5
San Francisco
3
Experienced Candidate Index
Software Engineer in Seattle, WA (0-100)
Job Seeker Interest
Unique Job Seekers
Open Jobs
5
18. 6
Lower concentration
of resumes
Higher concentration
of resumes
Experienced Local Talent
Share of Resumes
Share of Jobs
City Experienced Candidate Score
Lexington
100
Toledo
89
Long Beach
66
Dallas
41
Austin
25
Seattle
6
New York
4
Experienced Candidate Index
Software Engineer in Seattle, WA (0-100)
19. Experienced Local Talent
Many
Few
Low
High
Job Seeker Interest
Seattle (4,5)
San Francisco (9,3)
Austin (25,14)
Corpus Christi (38,100)
Long Beach (66,100)
Honolulu (76,37)
Madison (51,19)
El Paso (65,93)
Columbus (28,72)
Software Engineer – Seattle, WA
Indeed Labor Dynamics Matrix
29. Average Clickthrough Rates (CTR)
Software Engineer – Seattle, WA
#indeedinsights
April 2016
Company Name Top 10 Active Employers
3.5%
5.0%
3.5%
5.0%
30. Software Engineer – Seattle, WA
April 2016
Local Search Insights
A stack ranking of employers,
based on click per job performance
Opera Software ASA
Company
Rank
1
USM
2
Moz
3
TIME Inc.
4
Dexter & Chaney, Inc.
5
Bizible
6
Fulcrum Technologies, Inc.
7
Getty Images
HERE
8
9
Colage.com
10
265
31. Percent of jobs you sponsored
April 2016
30%
<Company Name> Top 10 Active Employers
50%
Amazon.com
Brilliance Publishing
Lab126
Tableau
Capital One
Microsoft
Nordstrom
Zillow
Electronic Arts
Oracle
"""Software Engineer – Seattle, WA
Top 10 Most Active Employers
32. April 2016
$84.16 / job
$217.08 / job
Top 10 Active Employers
Average spend per Sponsored Job
"""Software Engineer – Seattle, WA
Amazon.com
Brilliance Publishing
Lab126
Tableau
Capital One
Microsoft
Nordstrom
Zillow
Electronic Arts
Oracle
Top 10 Most Active Employers
34. Your company
had 965,327"
brand impressions
on Indeed in April
#indeedinsights
April 2016
Top 10 Active
Employers
Employer rating
3.5
3.3
# of reviews
6,812
1,298
Followers
19,953
12,452
Company alerts
sent
75,864
60,705
35. Average job days on Indeed
#indeedinsights
April, 2016
"""Software Engineer – Seattle, WA
41 days
Top 10 Active
Employers
1 day
52 days
<Company>
30 days
90 days