Sameer Pitalwalla’s presentation on the Power Panel: Social Media and the Entertainment Business at the IndiaSocial Summit 2012

1. UTV BRAND PRESENTATION 5/5/10 Page 1

2. From Virtual to Real
10 Million*
*wikipedia 2nd
April, 10:14pm
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3. From Virtual to Real
Over 12 million tweeters in India
India #2 in the world with 45 million users
Source: SocialBakers.com March 2012
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4. When in Rome
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5. UTV BRAND PRESENTATION 5/5/10 Page 5

6. Bindass Highlights | NH7 Live Stream
What is NH7?
•The Bacardi NH7
Weekender is a multi-
genre, multiple-stages,
first-of-its-kind annual
music festival.
•We live streamed all the stages of the
NH7 music festival across Facebook,
Youtube and the Bindass website.
•Bands performing used our stream on
their on websites.
• The live stream app was cross posted
by bands and Bacardi on their page
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7. Bindass Highlights | Ghanta Awards
What are the Ghanta
Awards?
•The Ghanta Awards
celebrate and reward the
worst of Bollywood.
•We live streamed the event on
facebook.com/bindass as well as
youtube.com/bindass.
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8. Bindass Highlights |David Guetta Fan of the Band (FOTB)
What is FOTB?
•FOTB is a contest that seeks the biggest
fan of a certain celebrity. In this case, David
Guetta.
•At the Eristoff Invasion Music Festival
(featuring David Guetta) we updated
Facebook and Twitter live.
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9. UTV Stars

10. UTV Stars | Facebook
•Launched on the 19th of
August
•Grew organically to 0.5
million fans
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11. UTV Stars | Exclusive Paparazzi Photographs
•UTV Stars shares exclusive
paparazzi pics on Twitter
and Facebook
•Almost all the pics Tweeted
are Re-Tweeted by
celebrities.
•Celebrity photographs are
the most shared on
Facebook.com/UTVStars
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12. UTV Stars Highlights | Priyanka Chopra Chat
Priyanka Chopra LIVE Chat and Coffee Date
Purpose:
•Priyanka Chopra fans had a
chance to chat with the star for
an hour.
•Voice Blog Winner won a
chance to meet Priyanka in the
UTV Stars studio for a date which
was also telecasted live on UTV
Stars.
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13. UTV Sponsored Tweets|
What is Sponsored Tweets?
It’s India’s first twitter advertising
platform with access to over 300 Million
aggregate Twitter timelines and helps
Connect Advertisers with celebrities
and influencers.
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14. UTV Stars Highlights | Sponsored Tweets
About:
The UTV Stars Launch was launched on
Twitter by celebrities using Sponsored
Tweets, the first twitter advertising platform
in India
What did we do?
Sent out 500 offers to celebrities
and tweeters to tweet about the
launch of UTV Stars
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15. UTV Sponsored Tweets| Airtel
Objective:
•The objective was to promote
Airtels HFZ Hangout on youtube
via sponsored tweets
What did we do?
•Ran a 2 week campaign with a
mix of influencers and celebrities
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16. UTV Sponsored Tweets| Visa
Objective:
•To promote Visa’s new online
bill pay portal & to show that the
most busiest people can get their
bills paid on time thanks to VIsa
What did we do?
•Sent out 2 tweets by Mahesh
Bhupati
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17. What’s NEXT?| On Bindass
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18. Sameer (dot) Pitalwalla @ Disney.com
Twitter: @sameerpit
+91 981-993-7233
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