The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.

1. LINK BUILDING

2. Link building
definition : The process
of establishing relevant,
inbound links to your website
which help your website
achieve higher ranking with
the major search engines and
drive targeted traffic to your
site.

3. LINK BUILDING ANALYSIS
There are 3 ways to get the links
 One way Linking
 Two way Linking
 Three way Linking

4. ONE WAY LINKING
 The web master can get links
from the sites which is having
higher page rank.
 Sources :
A. Filling the forms
B. Email Request
C. Search Engine and
Directory Submissions

5. Two way Linking
 The two way linking is
better to for any web master
to get listings and good
conversion rate. But for this
you need to provide a link
in order to get the listings
from the sites.
 Webmaster need to consider
the following factors:-
A. Page rank ( Equal or
above)
B. Content should be
matched
C. Appropriate Category

6. Three way Linking
 This is also useful linking but
only some sites will accept
this type linking, but web
master can get more than one
link. For this you need to
provide link (one) to that
sites.

7. Why we have do Link
Building for a site?
 Improve Page Rank over time.
 Increases targeted web site traffic.
 Deep Indexing .
 Increases the search engine ranking of your web site.
 Improve your visibility in the search engines.
 Cost effective online marketing.

8. Simple Methods of Link
Building:
 Set a goal.
 Make sure your site is worth a link.
 Determine the type of sites you want to trade links with.
 Prepare for contact.

9. Looking for Links

10. Link building can be of two
classified forms
 Inbound linking: Building
of links within the website i.e.
inclusions of various links on
different pages irrespective of
relevancy. These types of
links are also, known as
Reciprocal links.

11.  Outbound linking: At times,
in order to increase the
popularity of the website
under the circumstances of
mutual understanding
websites exchange links thus,
leading to higher ranks in the
search engines. This exchange
of links can also be done on
the payment basis. This
exchange of links with other
sites is often known as
Outbound linking.

12. Link Building
Content
Distribution
Affiliates
Blogs
Partners/
Vendors
Online PR
Directory
Listings
“Link Bait”
Your Site

13. Why Links Are Important:
Having established links are like votes it's not too
hard to understand why links are important. Just like a politician wins an
election by securing more votes than other candidates, web pages secure
the first position in a search result by securing more votes than other pages.
However, unlike a political election where all votes are equal, where search
engines are concerned this isn't the case, and this is where most of the
confusion arises.

15. Link Building Strategy
 A linking strategy is a methodology that builds
appropriate inbound links to your site and helps you
achieve your overall business objectives.
 "Creating an effective linking strategy should be an
important part of any online marketing plan“.
 Link building in itself is not enough - you must generate
quality inbound links. There is no magic trick to this - it
demands hard, systematic work - but the rewards can be
well worth the effort.
 The basic principle is to create good content, link to
great content and great content will link to you.

16. THANK YOU