SlideShare une entreprise Scribd logo
1  sur  5
SOCIAL
MEDIA
as
Headphones sketch by katebingamanburt.com
QUICK TUTORIAL
SEARCH.TWITTER.COM
“lost” AND “Jesus” OR
“Christ” OR “God” OR
“church”
15 mile radius of this
location.

RESULTED IN THIS
These tweets might be of
interest to follow up
depending on
what you are
looking for.

USING #FALLINGPLATES AS EXAMPLE
BOTTLENOSE.COM
TREND
Search for Falling Plates
based on the viral video.

LINKS

#FallingPlates could tweet
back and ask, “why? would
love to hear!”

PEOPLE

SONAR TAB
This is an interesting look at
what other conversations
are connected to. Also the
hashtag cloud on right
surfaced some interesting
tweets to follow up.

RECENT
TWEETS
INSTAGRAM

What’s Your Redemptive Metaphor?

Engaging current audience
We asked people who liked our
Facebook page or follow on Twitter
to post up images of their own
metaphor of redemption on
Instagram using the hashtag
#FallingPlates. Wasn’t engaged a
ton, but has potential.

Discovering new people
Instagram proved to be more
valuable in finding people already
talking about #FP. We were able
to thank them and encourage
them to share more.

This kid publicly professed to starting to follow
Jesus on Instagram. The new “walking the aisle”?

Someone posted this up that they saw it in a
Staples office supply store. We would have never
known this or been able to engage user if we
weren’t watching and listening to this channel.
a movement passionate about connecting people to Jesus through digital strategies.

Indigitous.org

@Indigitous

/Indigitous

Contenu connexe

Tendances

Advanced Content Promotion and Outreach Tactics
Advanced Content Promotion and Outreach TacticsAdvanced Content Promotion and Outreach Tactics
Advanced Content Promotion and Outreach Tactics
Continuum Analytics
 
Social Media Intro for Small Business
Social Media Intro for Small BusinessSocial Media Intro for Small Business
Social Media Intro for Small Business
Deb Brown
 

Tendances (20)

Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
 
Advanced Content Promotion and Outreach Tactics
Advanced Content Promotion and Outreach TacticsAdvanced Content Promotion and Outreach Tactics
Advanced Content Promotion and Outreach Tactics
 
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
 
PRSA Central Iowa: Unraveling Social Media
PRSA Central Iowa: Unraveling Social MediaPRSA Central Iowa: Unraveling Social Media
PRSA Central Iowa: Unraveling Social Media
 
Building Your Online Honeypot
Building Your Online HoneypotBuilding Your Online Honeypot
Building Your Online Honeypot
 
Research into the publishing world
Research into the publishing worldResearch into the publishing world
Research into the publishing world
 
How to participate in social media without being THAT guy
How to participate in social media without being THAT guyHow to participate in social media without being THAT guy
How to participate in social media without being THAT guy
 
Social Media55
Social Media55Social Media55
Social Media55
 
Social Media Job Search with @cspenn
Social Media Job Search with @cspennSocial Media Job Search with @cspenn
Social Media Job Search with @cspenn
 
KickApps SF Summit - "Your brand is not my friend" by Alan Wolk
KickApps SF Summit - "Your brand is not my friend" by Alan WolkKickApps SF Summit - "Your brand is not my friend" by Alan Wolk
KickApps SF Summit - "Your brand is not my friend" by Alan Wolk
 
Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)
 
Social Media Intro for Small Business
Social Media Intro for Small BusinessSocial Media Intro for Small Business
Social Media Intro for Small Business
 
Engaging your local market through facebook
Engaging your local market through facebookEngaging your local market through facebook
Engaging your local market through facebook
 
Social Media and PSJ
Social Media and PSJSocial Media and PSJ
Social Media and PSJ
 
Facebook for Your Business
Facebook for Your BusinessFacebook for Your Business
Facebook for Your Business
 
Watershed Talk
Watershed TalkWatershed Talk
Watershed Talk
 
NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement - Bob Car...
NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement  - Bob Car...NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement  - Bob Car...
NEDMA14: 10 Types of Visuals to Boost Your Social Media Engagement - Bob Car...
 
7 Deadly Sins of Social Media Marketing
7 Deadly Sins of Social Media Marketing7 Deadly Sins of Social Media Marketing
7 Deadly Sins of Social Media Marketing
 
How To Harness The Power Of Webinars
How To Harness The Power Of WebinarsHow To Harness The Power Of Webinars
How To Harness The Power Of Webinars
 
Wine & Web: Going Rogue: Borrowing Ranking Power of Other Sites via Guest Pos...
Wine & Web: Going Rogue: Borrowing Ranking Power of Other Sites via Guest Pos...Wine & Web: Going Rogue: Borrowing Ranking Power of Other Sites via Guest Pos...
Wine & Web: Going Rogue: Borrowing Ranking Power of Other Sites via Guest Pos...
 

Similaire à Social Media as Listening Tool

Social media & tog mind
Social media & tog mindSocial media & tog mind
Social media & tog mind
TOGMind
 
Social Media Midterm - Stan's Donuts
Social Media Midterm - Stan's DonutsSocial Media Midterm - Stan's Donuts
Social Media Midterm - Stan's Donuts
Emily Mohs
 
CBLPI Social Media Strategy
CBLPI Social Media StrategyCBLPI Social Media Strategy
CBLPI Social Media Strategy
Danielle Fife
 

Similaire à Social Media as Listening Tool (20)

Faith and social media - The Hashtag Generation - Catholic Youth Ministry
Faith and social media - The Hashtag Generation - Catholic Youth Ministry Faith and social media - The Hashtag Generation - Catholic Youth Ministry
Faith and social media - The Hashtag Generation - Catholic Youth Ministry
 
Twitterville
TwittervilleTwitterville
Twitterville
 
Social media 101: Evolve!
Social media 101:  Evolve!Social media 101:  Evolve!
Social media 101: Evolve!
 
Social media & tog mind
Social media & tog mindSocial media & tog mind
Social media & tog mind
 
Social Media as a Tool for Developing and Empowering Women
Social Media as a Tool for Developing and Empowering WomenSocial Media as a Tool for Developing and Empowering Women
Social Media as a Tool for Developing and Empowering Women
 
Social Media Slides from Australia 2013
Social Media Slides from Australia 2013Social Media Slides from Australia 2013
Social Media Slides from Australia 2013
 
Making Social Media Work for Your Library
Making Social Media Work for Your LibraryMaking Social Media Work for Your Library
Making Social Media Work for Your Library
 
Social Media Midterm - Stan's Donuts
Social Media Midterm - Stan's DonutsSocial Media Midterm - Stan's Donuts
Social Media Midterm - Stan's Donuts
 
Quick intro to online campaigning
Quick intro to online campaigningQuick intro to online campaigning
Quick intro to online campaigning
 
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...
 
Leveraging Twitter For Business
Leveraging Twitter For BusinessLeveraging Twitter For Business
Leveraging Twitter For Business
 
Boot Camp (Adam's version)
Boot Camp (Adam's version)Boot Camp (Adam's version)
Boot Camp (Adam's version)
 
CBLPI Social Media Strategy
CBLPI Social Media StrategyCBLPI Social Media Strategy
CBLPI Social Media Strategy
 
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...
 
Social Media and Ministry Slides at NCLI 2013
Social Media and Ministry Slides at NCLI 2013Social Media and Ministry Slides at NCLI 2013
Social Media and Ministry Slides at NCLI 2013
 
How To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On InstagramHow To Generate Your First 20,000 Followers On Instagram
How To Generate Your First 20,000 Followers On Instagram
 
Build instagram followers
Build instagram followersBuild instagram followers
Build instagram followers
 
Connected Educators Presentation
Connected Educators PresentationConnected Educators Presentation
Connected Educators Presentation
 
Final.social media fun times
Final.social media fun timesFinal.social media fun times
Final.social media fun times
 
Genre english
Genre englishGenre english
Genre english
 

Plus de Indigitous

Plus de Indigitous (20)

Patterns of online communities
Patterns of online communitiesPatterns of online communities
Patterns of online communities
 
Win Build Send through Digital Strategies - presentation at Rad2020
Win Build Send through Digital Strategies - presentation at Rad2020Win Build Send through Digital Strategies - presentation at Rad2020
Win Build Send through Digital Strategies - presentation at Rad2020
 
Using Short Films in Ministry - by Miheret Tilahun
Using Short Films in Ministry - by Miheret TilahunUsing Short Films in Ministry - by Miheret Tilahun
Using Short Films in Ministry - by Miheret Tilahun
 
Why indigitous - by Simon Seow
Why indigitous - by Simon SeowWhy indigitous - by Simon Seow
Why indigitous - by Simon Seow
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
 
Social Evangelism - Janakan A.
Social Evangelism - Janakan A.Social Evangelism - Janakan A.
Social Evangelism - Janakan A.
 
Lieze Langford Practical Persona Creation
Lieze Langford Practical Persona CreationLieze Langford Practical Persona Creation
Lieze Langford Practical Persona Creation
 
Debunking Digital Strategy
Debunking Digital StrategyDebunking Digital Strategy
Debunking Digital Strategy
 
YesHeIs in China - Nathan Spicer
YesHeIs in China - Nathan SpicerYesHeIs in China - Nathan Spicer
YesHeIs in China - Nathan Spicer
 
An Incarnational Paradigm - Paul Nethercott
An Incarnational Paradigm - Paul NethercottAn Incarnational Paradigm - Paul Nethercott
An Incarnational Paradigm - Paul Nethercott
 
Mark Reddy Indigitous Hong Kong
Mark Reddy Indigitous Hong KongMark Reddy Indigitous Hong Kong
Mark Reddy Indigitous Hong Kong
 
We Got Elfed! 4 viral lessons from an analog campaign
We Got Elfed! 4 viral lessons from an analog campaignWe Got Elfed! 4 viral lessons from an analog campaign
We Got Elfed! 4 viral lessons from an analog campaign
 
Christianismo en una Sociedad Digital
Christianismo en una Sociedad DigitalChristianismo en una Sociedad Digital
Christianismo en una Sociedad Digital
 
Que la tendencia de la Semana sea Jesús.
Que la tendencia de la Semana sea Jesús.Que la tendencia de la Semana sea Jesús.
Que la tendencia de la Semana sea Jesús.
 
What Digital can Accomplish. Indigitous Panama
What Digital can Accomplish. Indigitous PanamaWhat Digital can Accomplish. Indigitous Panama
What Digital can Accomplish. Indigitous Panama
 
Projectors to Smartphones: Jesus Film App Journey
Projectors to Smartphones: Jesus Film App JourneyProjectors to Smartphones: Jesus Film App Journey
Projectors to Smartphones: Jesus Film App Journey
 
Why Paul Would Make a Digital Boss
Why Paul Would Make a Digital BossWhy Paul Would Make a Digital Boss
Why Paul Would Make a Digital Boss
 
Starting Fires Across Time and Space
Starting Fires Across Time and SpaceStarting Fires Across Time and Space
Starting Fires Across Time and Space
 
Stop Talking
Stop TalkingStop Talking
Stop Talking
 
Why indigitous?
Why indigitous?Why indigitous?
Why indigitous?
 

Dernier

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 

Dernier (20)

GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 

Social Media as Listening Tool

  • 2. QUICK TUTORIAL SEARCH.TWITTER.COM “lost” AND “Jesus” OR “Christ” OR “God” OR “church” 15 mile radius of this location. RESULTED IN THIS These tweets might be of interest to follow up depending on what you are looking for. USING #FALLINGPLATES AS EXAMPLE
  • 3. BOTTLENOSE.COM TREND Search for Falling Plates based on the viral video. LINKS #FallingPlates could tweet back and ask, “why? would love to hear!” PEOPLE SONAR TAB This is an interesting look at what other conversations are connected to. Also the hashtag cloud on right surfaced some interesting tweets to follow up. RECENT TWEETS
  • 4. INSTAGRAM What’s Your Redemptive Metaphor? Engaging current audience We asked people who liked our Facebook page or follow on Twitter to post up images of their own metaphor of redemption on Instagram using the hashtag #FallingPlates. Wasn’t engaged a ton, but has potential. Discovering new people Instagram proved to be more valuable in finding people already talking about #FP. We were able to thank them and encourage them to share more. This kid publicly professed to starting to follow Jesus on Instagram. The new “walking the aisle”? Someone posted this up that they saw it in a Staples office supply store. We would have never known this or been able to engage user if we weren’t watching and listening to this channel.
  • 5. a movement passionate about connecting people to Jesus through digital strategies. Indigitous.org @Indigitous /Indigitous