2. 2.7 Billion People Online by end of 2013
5 Billion Mobile Phones by 2017
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3. COMMUNICATE AS A
LISTENER
Create content that generates a buzz
Think of social media as an ongoing conversation
Include thoughtful questions
Shorter and punchier is better
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4. COMMUNICATE AS A
LISTENER
Pay close attention to the audience
Use multiple methods of delivery
Tell a story
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5. USE PASSION TOPICS
Tackle tough and controversial issues
Stimulate emotion and engagement
Be bold, direct, “tolerant”, diplomatic
and sensitive
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6. COMPELLING LIFE ISSUES
Controversial: racism, sexuality, spirituality, integrity, ethics, religion,
tolerance, & politics.
Significance: wealth, poverty, humanitarian, success, position, power,
compassion, empathy, self expression, dynamic uniqueness, cutting edge
Relationships: family , love, sex, family, friends, casual relationships,
likability, acceptance, tolerance
Purpose: make an impact, execute social change, spirituality, satisfaction,
destiny,
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7. ELICIT A RESPONSE
Create content that begs a response
Write for individuals
Be authentic
Share stories
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8. ELICIT A RESPONSE
Provide a variety of engagement opportunities.
Make it easy for people to reply:
- Encourage comments
- Ask for feedback or reply
- Ask for prayer requests
- Connect these responses to mentoring
- The more immediately you reply, the more likely you are to
start a conversation
- Create a safe environment
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9. SHARE CHRIST
Respond as quickly as possible to start a conversation
Engage with them on the issue they responded to
Pray for them
Ask them if they know God in a personal way
Share how they can know Christ
Teach them how to share their faith
Then...multiplication happens
Wednesday, November 6, 13
