- Backpackers is a new travel app that aims to make travel planning easier by allowing users to book flights, hotels, transportation, and more in one centralized place. - In addition to basic booking capabilities, the app features an in-built map, a personal assistant, and a mobile wallet for convenience. - The company aims to target families, students, and business travelers by offering exclusive deals and rewards for loyal customers.

1. “We have got it all for you”

3. Nurtured from the seed of a single great idea - to
empower the traveller - Backpackers is intended
to pioneer the entire online travel industry.
Backpackers offer superior online travel
experience with a lot of features making travel
planning feasible. Our team will ensure that the
person gets the best travel experience when
travelling using Backpackers.

5. The Backpackers app was launched with an idea of
easing out the travelling experience of people.
The app is made available for both Android and
iOS.
The app comprises of features such as a basic
online booking facility of hotels and mode of
transport such as flights, trains, buses, cabs, etc.
It also comes up with an in-built map, a personal
assistant to help the user with doubts and a
mobile wallet which can be used in the case when
there’s no hard cash left in wallet!

6. In the market overview of Backpackers, we will
throw some light on the opportunities and threats
of its business plan.
The Opportunities include:
 Offer better travel packages in line with
customer expectation
 Untapped sections of international tourism
market
 Growing number of travellers looking for
alternative ways to travel and explore the
societies and cultures of their destinations. A
niche between couchsurfing and regular hotels.

7. Threats on the other hand include:
 Growing competitors
 Possible lack of co-ordination with tourism
entities
 Present competitors having substantial market
share
 Newly emerging online booking portals with better
offerings

8. The target customers will be families and
students who go out on trips usually and will also
target businessmen who go on short business trips
in order to get hold of the market as much as
possible. Backpackers intend to provide exclusive
offers for their loyal customers thereby
rewarding its customers for their loyalty.

9. Backpackers is launched with features somewhat
similar to that of Make my trip and Airbnb combined
along with an addition of a map feature, a personal
assistant and a quick mobile wallet.
MakeMyTrip has a revenue of US$250+ million and
Airbnb on the other hand is expected to generate a
revenue of US$2.8billion by the end of 2017.
As Backpackers comprise of features of both these
two leading apps in their respective domains, the
company is expected to attract big investors such as
C-trip to invest in their cause. The idea and features
of this app is pretty much limited in the market so far
and thus has a high chance of becoming a hit and be a

10. Backpackers can grow at a rate similar to Airbnb
or Makemytrip only with a proper business plan.
For a successful business growth, it needs to
monitor its user communities attentively.
Backpackers has to devote a large chunk of its
time and budget to monitor and make sure that its
customers are playing nice. Aesthetics are
important, and people are much likelier to
purchase something if the product page doesn't
look hastily put together.

11. Data can sometimes be an accurate predictor of
results, though sometimes a new idea or feature
needs to be put in action to truly see how
effective and scalable it is. Hence a market
research from time to time is very important.

13.  IT professionals
 Travel to US, UK in higher class
 Propensity to income
 Students
 Students prefer countries like USA, Australia, UK
and other European Countries for pursuing higher
education
 Families
 Family trips

15. Backpackers needs to be a community-based, two-
sided online platform that facilitates the process of
booking private living spaces for travellers. On one
side it enables owners to list their space and earn
rental money. On the other side it provides travellers
easy access to renting private homes. The company
needs to expand over 1,500,000 listings in 34,000
cities and 190 countries to give competition to
existing hospitality service companies, then its wide
coverage would enable travellers to rent private
homes all over the world. Personal profiles as well as a
rating and reviewing system provide information about
the host and what is on offer. Vice versa, hosts can

16. Backpackers needs to operate as a transaction
facilitator between hosts and travellers who are
looking for comfortable accommodation at a cheap
price. By providing host protection insurance, as
well as a rating and review system, the platform
builds trust within the community of users and
lowers transaction costs. Profiles and user
reviews help to create reputation and trust among
participants of the marketplace.

17.  Empowering the travellers with rich information
 Offering travel superstore: buy multiple products
across multiple brands
 Providing opportunity for instant booking with real
time purchase of all travel products, tickets
delivered at doorstep
 Ensuring convenience of buying anytime and
anywhere
 Ensuring transparency and reliability
 Offering 24x7 customer service

18.  Redefining travel products distribution network
 Building efficiency in sales and distribution to
pass on benefits to the customer
 Providing technology that brings about
convenience between offline and online processes
 Enhancing the reach of the travel and tourism
market to remote locations
 Tension free travel related product buying
 Hassle free service experience

19. Publicity plays a very important role in the
success of any product or company. Here is the
break up of different media used for publicising
Backpackers.

20. Product and Services –
 Online booking of tickets – flights, trains, buses.
 Online cab booking in collaboration with Uber.
 Online hotel booking.
 In-built map so as to provide location as well as
direction services.
 Added feature of a personal assistant to guide the
user all along.
 A reminder to remind the user of his/her needs.
 A mobile wallet in collaboration with Paytm so that it
is universally accepted.

21. Price and Incentives –
 The app is made available in both Google Play Store
and Apple App Store.
 There are two versions of the app – basic version
which is free of cost and the premium version which
cost US$14.
 The Premium version has added features such as the
Reminder, Mobile Wallet, Personal Assistant and also a
unique feature of downloading the map offline so that
it can be used even when there is no mobile data or
Wi-Fi available nearby.
 The app also has a register user option, once a user
registers in the app, the app will store all the data of
his searches and will recommend the best suited
tickets/hotels for that user.
 The app also provides with exclusive offers to its

22. The app has been named Backpackers so as to
attract the travellers all around. Once a user
registers in the app, they become a part of the
online Backpackers community where they can
share their travel experience details with other
people.
“We have got it all for you” is the slogan the
company will use initially to connect to its target
customers promising them to enhance their travel
experience by covering all the necessary needs.

23. A big part of the success of the travel network, is
the branding strategy. Due to the product
benefits that come with a private brand,
Backpackers has to become a loyalty product that
creates a connection between hosts and guests. It
then can enjoy the advantages of being the most
popular in terms of price offers when the
customer has to chose between it and the
competition. Backpackers offers a totally
different experience. It goes beyond just renting
a room or booking a ticket. It persuades the
costumer with the implementation of the service

24. Publicising of the app can be done through social
media. Also it can be promoted in the existing
online travel communities. As more and more
people get to know about the app, it will
automatically create a chain reaction of word-of-
mouth publicity.

25. A presentation on a new app
“Backpackers” created by IndraneelDey,
VITVellore, during a marketing
internship done underthe guidance of
Prof. SameerMathur, IIMLucknow.
Thank YOU!