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Lékué history
- 2. AGENDA 1. History 2. Strategic model 3. Results 4. Designing our society?
- 3. HISTORY
- 4. World leader in silicone products Thousands of units World evolution of silicone moulds: Market undergoing continuous growth
- 5. Lékué, a pioneer brand in innovation Lékué´s new products are the result of a constant commintment in R+D 1995 Rubber brooms and brushes 1999 The first platinum silicone moulds 1990 Bath mats 2006-2009 New 1985 Ice Cube successful products trays in different made of platinum shapes and silicone colours · Lemon squeezer · Suction lids · Steam case 1980 The first · 3D Moulds flexible ice cube - Decopen trays ... (industrial)
- 7. NEW POSITIONING • Strategy oriented to consumer. • Constantly search of differentiation. • BE A UNIQUE BRAND
- 8. AXIS OF THE NEW STRATEGY
- 10. AXIS OF THE NEW STRATEGY • Guidance to margin • Lékué is not a factory. IT IS A BRAND. • Launch of new products every year. • Increase the number of customers worldwide
- 11. Challenges of the new strategy • How to surprise our customers? • How to generate enough WOW new products? • How to make our fans smile?
- 12. HOW DID WE ACHIVEVE IT? • Simple models • Emotioning and with imagination • First VISUALIZING, PROTOTYPING and later ACTING
- 13. ACTIONS TAKEN • We have created our own system to generate ideas; design thinking • We designed and launched more than 200 new products. • We renewed our company
- 18. TURNOVER • Sales evolution €
- 19. WHERE DO WE GO? •Co-Creation experience • We use antropology as the basis of observation • Worlwide cooking shows • Worldwide friendly stores • Web and Blogs to communicate with our consumers
- 20. RESOURCES • Team work…eclectic, different, feminine • Passion, enthusiasm: Lékué makes you smile! • 5 internal designers, 4 external team • 9 Marketing people!
- 21. A NEW GREAT CAUSE • Lékué improves the overall life through food
- 22. HOW? • We have designed a new strategic planning. • We developed with over 25 people of the company • We destroyed walls and refocused the way of working • We have merged marketing and R+D departments • We have organized ourselves the consumer’s environment
- 23. COM? •
- 24. COM? •
- 25. WHAT DID WE LEARN? • To separate the wheat from the chaff • To dream on a more beautiful and promising future • To fall in love • To be simple, ckear and funny • To leader and communicate is easier if beautiful
- 26. THANK YOU!!!