1. Twitter @chasemcmichael @infinigraph http://blog.infinigraph.com.

2. Social CRM

3. Hyper Communication is now

4. The Social universe

5. Consumer Still use Email

6. Transform CRM into Social Christian Doesn’t Smoke Straight Conservative Supports YMCA Enjoys Scrapbooking Does Drink Single No Children Gets Manicures Likes the beach Eats at Chili’s Around 5’7” 25-30 Years Old Shops at Macy’s Drinks Starbucks Lives in Miami, FL Female Athletic White Amber Williams amber230@email.com Found on Likes Tome Hanks Likes Miami Heat College Graduate Makes $45k-$65k/yr Watches The Office Reads C.S. Lewis Works in IT space Account Executive Watches Comedies Listens to Pop Music

7. Expanding Social CRM - The Data Side HIGH-VALUE TARGET SEGMENT

8. Top Rank Affinities People into a top soda brand and its other affinities Provides insight for co-marketing, social ad optimization and influence targeting.

10. Friends/Community

11. Education Level

12. Brand Preference

13. Political Affiliation

14. Entertainment

15. Sports Affiliations

17. Blogs

18. Twitter Reach & Effectiveness

19. Comment Volume

21. SOCIAL RESONANCE InfiniGraph ranks shared content based on people connections, influence and brand affinity associations to identify Trusted Content Sources

22. TheProblem Deliver relevance to the target consumers who drive purchasing, sharing and conversation Peter Bordes: “I think we are heading into the "age of relevance" which moves beyond search, and this is a win win in regards to marketing and advertising... its also a win win for the consumer as it cuts down on noise.”

23. ContentConsumptionGraph “The Content Stream”What is the health of your feed? BeforeAfter Facebook & Twitter Content Stream “Feed”

24. The Solution: INFINIGRAPH Real-time social analysis of brands’ social community connections and content interaction to intelligently target the relevant audience

25. BuyersRely On Influence What information is being shared What’s ranked high in your community Who is creating the most interaction

26. Empowering Targeting Without engagement, you won’t be moving the needle on the metrics that really matter Can social targeting increase engagement? Short Answer -Yes

27. Take Away Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring Ongoing Target Social Analysis on high value segments is a requirements Melding your Twitter, Facebook and Email together is not only possible its imperative in developing Social CRM

28. Twitter @chasemcmichael @infinigraph Chase.mcmichael@infingraph.com http://blog.infinigraph.com. All rights reserved. Thank you!