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Shut Up and Let Your Customers Do Your Marketing for You

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Influitive
Influitive

Learn how some of the most successful B2B companies in the world are building advocate communities and mobilizing their best customers to flood the market with social proof. You will learn: - Why advocacy is the key to sustainable growth - How to create an engaging advocate community - The value of advocacy and customer engagement

Marketing
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Shut Up & Let Your Customers Do Your Marketing For You Jim Williams Vice President of Marketing Influitive @jimcwilliams Kevyn Klein Director of Customer Success and Advocacy Edmodo
2 300+ customers Veterans of the B2B marketing revolution Focused on the science of engagement and advocacy
You don’t control your brand anymore. Your customers do. 3 “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, founder of Amazon.com
Where your brand lives today 4 1:1 CONVERSATIONS REVIEW WEBSITES SOCIAL NETWORKS BLOG COMMENTS ANALYST REPORTS COMMUNITIES
Enlist your customers to become advocates, build your brand and generate revenue. 5 84% of B2B decision makers start the buying process with a referral
6 ad•vo•cate 1. One that promotes the interests of others. 2. One that defends or maintains a cause 3. One that makes a non-financial investment in your company
How do advocates contribute? 7 REFER ENDORSE EDUCATE ENGAGE Customers find new leads Customers say great things about you Customers teach prospects about you Customers provide feedback and intelligence Referrals Media Interviews Reviews Analyst Briefings References Content Distribution Case Studies Social Promotion Content Creation Product Surveys User Groups Customer Advisory Boards Community
8 Bring your customers together in an advocate community to: BOOST DEMAND DRIVE MARKET AWARENESS IMPROVE RETENTION ACCELERATE SALES
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Visit the Influitive booth to download this new Forrester Research report 18 Featuring insights from 20+ advocate marketing users, including: • CMO at InsideView • Senior Director of Community at Salesforce • Senior Director of Marketing at Oracle • Customer Success Operations Manager at HP Software • Manager of Customer Advocacy at Marketo • And many more!
Your Advocate Community On the web, on the go and in your app 19 READ THE REVIEWS LEARN MORE www.influitive.com

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Shut Up and Let Your Customers Do Your Marketing for You

  • 1. Shut Up & Let Your Customers Do Your Marketing For You Jim Williams Vice President of Marketing Influitive @jimcwilliams Kevyn Klein Director of Customer Success and Advocacy Edmodo
  • 2. 2 300+ customers Veterans of the B2B marketing revolution Focused on the science of engagement and advocacy
  • 3. You don’t control your brand anymore. Your customers do. 3 “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, founder of Amazon.com
  • 4. Where your brand lives today 4 1:1 CONVERSATIONS REVIEW WEBSITES SOCIAL NETWORKS BLOG COMMENTS ANALYST REPORTS COMMUNITIES
  • 5. Enlist your customers to become advocates, build your brand and generate revenue. 5 84% of B2B decision makers start the buying process with a referral
  • 6. 6 ad•vo•cate 1. One that promotes the interests of others. 2. One that defends or maintains a cause 3. One that makes a non-financial investment in your company
  • 7. How do advocates contribute? 7 REFER ENDORSE EDUCATE ENGAGE Customers find new leads Customers say great things about you Customers teach prospects about you Customers provide feedback and intelligence Referrals Media Interviews Reviews Analyst Briefings References Content Distribution Case Studies Social Promotion Content Creation Product Surveys User Groups Customer Advisory Boards Community
  • 8. 8 Bring your customers together in an advocate community to: BOOST DEMAND DRIVE MARKET AWARENESS IMPROVE RETENTION ACCELERATE SALES
  • 9. 9
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  • 18. Visit the Influitive booth to download this new Forrester Research report 18 Featuring insights from 20+ advocate marketing users, including: • CMO at InsideView • Senior Director of Community at Salesforce • Senior Director of Marketing at Oracle • Customer Success Operations Manager at HP Software • Manager of Customer Advocacy at Marketo • And many more!
  • 19. Your Advocate Community On the web, on the go and in your app 19 READ THE REVIEWS LEARN MORE www.influitive.com