This document discusses designing websites that can explode across multiple touchpoints and contexts of use. Key points include:
- Websites are becoming more scattered across different devices and social contexts, requiring design for multiple touchpoints.
- User profiles need to be context-rich to support adaptive experiences based on usage data from different touchpoints.
- Design processes need to consider multiple contexts of use and how components can be reused across varying situations.
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Euro Ia Designing Exploding Websites Share
1. Designingfor the ScatteredStructures of Exploding Websites Iskander SmitPeter Boersma Euro IA 2009 - Copenhagen info.nl FULL SERVICE INTERNET AGENCY
6. Model of Virtual Warmth an online dialogue on the road to result The contextinfluences the route A product taillored (Pro-active) support The whole is a rich experience
8. social exhibitionisme a custom digital life our behavior is changed pull back in our own social world a continuous conversation continuous partial attention
33. Wabi-sabi “wabi”: limitations in design and unpredictable or changing usage conditions“sabi”: imperfect reliability or limited mortality (comparable to rust)
43. Model users Specifyoutcomesthat match users’ goals Profiles Design adaptivecomponents Contexts Select valuablebehaviour to support Writescenarios and scripts,and direct yourscenes Touchpoints
45. Multiple Touchpoints Know the users’ attitude towards touchpoints perform user research into behaviour and expectations The wide range of touchpoints means a wide target group model more personas and their touchpoint preferences You need an optimal mix of touchpoints and functionalities develop use scenarios that are valuable for both business and customer
46. Multiple Contexts-of-Use Consider user flow, attention, and social context design variants in interaction style andtone-of-voice Some touchpoints allow for the inclusion of social features define the effects on the social context
47. Context-rich Profiles Each context-of-use calls for additional attributes to be added to the visitor's profile track which touchpoints have been used when, for which functionality, and how Knowledgeaboutusersallowsyour designs to adapt create interfaces thatadapttheirbehaviourbasedon data from user profiles
50. Web Analytics to quantify current user behaviour and discover opportunities for improvement
51. Analysis of a funnel We need 9 times more registrants for the game xxxxx xxxxx xxxx 75% xx xxxx xx x 66,7% 0,09% 25% x register for game play game finish game hire
52. Create swimlanes (from workflow and service design practice) to document potential flows through multiple touchpoints
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55. For quick ideas about vocabulary and attitudes, use Wordle (http://wordle.net)on user interview transcripts
57. Create concept maps and scenariosto explore all relationships between the objects that users encounter
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59. Client scenarios After a visitbySales, the clientreceivesan email with a confirmation, asking her to visit the portal to complete her contact data. Shealsochecks her order and downloads a copy of the invoice. Ed dignissimfelis non orcilaoreet sit ametullamcorperligulapulvinar. Nullafringillaeuismoderos, rutrumfacilisis nisi consequat. Nam sednequevelpurusgravidapellentesqueutsedurna. Maecenas nisi massa, fringillased tempus ac, suscipit at nibh.
60. Scenario 1: First login desktopwidget? Email fromSalestriggersfirstvisit Clientcreates new password uponfirst login. Onfirstvisit, client is asked to confirmclient data. Then taken to homepage. Likely to check order. Overview of order confirmationswithoption to download. Download of invoiceconcludesfirstvisit.
61. Specify interactive components that employ adaptive interfaces
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69. Create personas based on motivation, (not market segments) and remember different contexts trigger different behaviours
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71. reuse an existing profile on a social network site(e.g. Ning, Facebook Connect) base profile on explicitly stated interests(e.g. for e-commerce sites) use the profile of the content to enrich user profiles (e.g. using metadata for targeted bannering) collect behaviour over several touchpoints(e.g. Facebook Beacon, and a profile-sharing program proposed by CMS producer «GX») enrich profiles with data from profiles of friends(e.g. Hyves, Facebook)
94. Lessonslearned: Strategy Strategy Developing an exploding strategy is a great way to transform the service into an effective service in new contexts Affiliations with partners are a logical step in an exploding strategy but not the easiest direction to take (or even envision) for a company You want to build beta versions of all the elements in the exploding website's ecosystem: do not release touchpoints individually (as client will try to make you do).
95. Lessonslearned: Design Design A collaborative design method employing sketching and storyboards, combined with script-based deliverables seems to be the best way to develop a exploding system You need to switch from designing fixed structures and their interactive interfaces and start to design fragmented, impulse-driven experiences for multiple touchpoints
96. Model users Specifyoutcomesthat match users’ goals Profiles Design adaptivecomponents Contexts Select valuablebehaviour to support Writescenarios and scripts,and direct yourscenes Touchpoints
Het zal jullie niet onbekend zijn dat de toegang tot online diensten overal mogelijk is. Onze wereld is aan het widgetizen. Mobiel, televisie of de auto, overal ben je connected.Tegelijkertijd is ons gedrag aan het veranderen. Dat gaat hand in hand.
Wat is de waarde die wordt gezocht, waar moet je op inspelen. Voor een specifiek klantsegment.Denk aan die receptendienst voor de impulskoper. Zit de waarde in het zonder nadenken kunnen vinden van de gerechten in de winkel via een routekaart? Wil hij van te voren zijn peers consulteren?
Vervolgens bepaal je waar de contactpunten van die klant liggen. Wat zijn de online media die hij gebruikt, en met wel doel. Een landkaart van elementen ontstaan zo waar je op kunt inhaken.Na deze drie stappen van analyse moet een plan worden gemaakt.