Connect with High Value Customers!

www.infocheckpoint.com

080 - 40858235 support@infocheckpoint.com www.infocheckpoint.com

Preferred
B2B
Database Provider
Data solutions customized for
Business Developers, Sales,
Marketers, Recruiters and
Enterprises.

Gain from over 20+ million users who
join us, and are updated every week.
Obtain verified, validated and high
quality business contacts.

Access firmographic details of 6+
million B2B companies. Search by
company size, number of employees
or annual sales.

Search from over 18,000 niche
industries with our comprehensive
indexed search. Gain key industry
focus information



1 2 3
SEARCH BY
Specific Keyword

INCREASE
Sales Productivity

BROWSE
New Contacts Daily

SEGMENT
Markets



Info CheckPoint is a B2B marketing database provider. We understand the value of driven,
directed and dynamic databases and therefore emphasize on high quality data, which
translate to invaluable information. For us a database is a business intelligence tool.

Our advanced search application allows instant access and provides segmented data to
facilitate targeted communication significant in leveraging business growth. Through this
interface you can obtain information that is customized to business requirements and
focuses on primary target markets appropriately.

Connect with that one perfect prospect,
at the right time with the right message

Have you identified business needs, objectives and
focus areas of your company?

Have you prioritized preferences based on a
segmented database?

A perfect database is a business intelligence tool that is
functional, flexible, reliable, cost effective and credible. At
Info CheckPoint we provide data that is clean, green and
lean. Clean as in verified and validated. Green as in it
allows for efficient usage and Lean as in it produces
results tailor made to suit the objectives of your company.

The road to accelerating your marketing ROI begins with
obtaining a segmented and targeted database best suited
to your business needs.



INFO CheckPoint Advantage Enhance
Business Intelligence with Relevant B2B Data

Data Quality
æ

Information on Verification
æ

Intelligence and Intuitiveness
æ

Integration with CRM Application
æ

Specialization by Industry, SIC Codes
æ

æof Navigation
Ease

Advanced Search Options
æ

æ Time of Application and
Loading
Results

Relevancy
æ

Granularity
æ



Breed Successful Marketing with
Assured Data Quality

We understand that the one of the most critical requirements of marketers is quality data.
Info CheckPoint provides data that is accurate, verified and validated. Over the years our
database experts have created a repository of information, which has developed into a
niche business data directory. Information is easily accessible through our advanced,
online search application.

æ through extensive databases with million people, companies and
Search
industry sectors added every day.

æ prospects through our advanced online search tool and well defined
Identify
sections.

æ and save prospects instead of downloading a whole dataset.
View

æ intelligent databases that our experts develop using prospecting
Utilize
intelligence, providing you with business intelligence.

Quality and accurate data is good for marketing campaign. With our smart databases and
prospecting intelligence the possibilities of successful prospects are certain!

Accelerate: Faster Way to Reach
Your Markets

Automate: Smart Solutions to
improve your Business Success



RECRUITERS
There are over 45 million people that switch companies and 0.7 million new businesses formed
each year. Info Checkpoint understands the challenges of recruiters and the recruiting industry.
Recruiters can browse multi-industry data instantly and find suitable candidates.

ENTERPRISE SEARCH BY
Specific Keyword
With access to quality and accurate data and INCREASE
Sales Productivity
dedicated solutions, enterprises can reduce costs,
improve efficiency and target niche market segments BROWSE
successfully. New Contacts Daily

Capitalize on classified business data; accelerate
SEGMENT
the performance of your enterprise! Markets

1 2 3
PEOPLE COMPANIES INDSUTRIES
Gain from over Access firmographic details Our comprehensive indexed
20+ million users who join of 6+ million B2B search helps you locate
us and are updated every companies. Search by niche industries from over
week. Obtain verified, company size, number of 18,000 sectors. Gain key
validated and high quality employees or annual sales. industry focus information.
business contacts.



DATA QUALITY
We are the only B2B database provider that ensures Data Quality not through tele-dialers but
through:
æ Verification
Email
Tele-Verification of Individual Contacts
æ

INFORMATION ON VERIFICATION
As and when data is verified and validated, each Info CheckPoint
individual contact is updated on the database.
Therefore, you know the exact date when each
Advantage
contact has been verified either through email or by Relevancy
î
telephone.
Granularity
î

INTELLIGENCE AND INTUITIVENESS Data Quality
î
An intelligent and intuitive search application facilitates
Information on Verification
î
obtaining information that is relevant to business
requirements. Our application is predictive and Intelligence and Intuitiveness
î
gauges the requirement, enabling better and faster
decision making. Integration with CRM Application
î

Specialization by Industry, SIC
î
INTEGRATION WITH CRM APPLICATION Codes
Integration with CRM applications is essential in î Navigation
Ease of
managing customer relationships. Our successful
integration with Salesforce provides the leverage of Advanced Search Options
î
instant data availability through the enterprise wide,
î Time of Application and
Loading
cloud computing company. Results



SPECIALIZATION BY INDUSTRY, SIC CODES
A detailed selection criteria provides a customized list to requirements rather than large list which is
irrelevant.

EASE OF NAVIGATION
Our search tool is not only comprehensive, it is user friendly and simple to use.

ADVANCED SEARCH OPTIONS
We provide advanced search options in order to help you find relevant and detailed result specific to
your requirement.

LOADING TIME OF APPLICATION AND RESULTS

We understand the value of your time, our search applications load instantly and search results are
available within seconds.

RELEVANCY
We understand that it is not point having huge quantities of data if it is not relevant, therefore our
results are precise and accurately based on the search criteria.

GRANULARITY
We believe segmenting data helps in obtaining definite data results, therefore we not only provide
search options based on people and companies but based on industries as well.



BUSINESS DEVELOPMENT & SALES
One way to connect with a prospective customer at the right time with the right message is to know
where the prospect is in the buying cycle. And then target them with relevant communication when
they are ready to decide.

The Info CheckPoint Advantage
æ Lead to Right Rep - Real-Time Lead Prioritization
Right
æ Email at the Right Time - Automate - Personalization of Emails and Drip Marketing
Right
Monitor KPI Dashboard and Custom Reporting – Measure Marketing and Sales
æ
Effectiveness
Customize, Flexible Sales Workflow – Give the Attention Every Lead Deserves
æ

Our databases are customized to business needs. We provide:
Telemarketing tactics to promote your business
æ
Teleprospecting techniques to find the right person to generate interest for your business
æ

Make Deals With Sales Ready Leads $$$
Make “Offers That Cannot Be Refused”

Don’t rely only on marketers for sales-ready leads.
Rely on your ‘customer-centric’ database!

Find out how our databases can help you generate business and
improve your sales targets.



Your Marketing Database
Give customers what they need and not what they want
Stay in sync and increase Marketing ROI!

Sign up for a free trial and gain easy access to a ROI intelligent database.

Data is what data does! With accurate, current and relevant customer information and with access to
dynamic databases; marketing programs can now revolve around customers for a change!

The Info CheckPoint Advantage
æ Data Segments – Connect with people who matter.
Niche
Advanced Search Application – Get in touch with people who want to buy from you.
æ
æ Integration – Make your nurturing plan relevant.
CRM

With Info CheckPoint, our databases are segmented to facilitate B2B marketers implement integrated
and targeted campaigns.

Here’s what you should know about Info CheckPoint before sourcing candidates:

Our databases are segmented – to enable you easily identify the perfect group of
æ
candidates
We have an advanced search application – you can obtain granular results through
æ
detailed drill down options and save on time, resources and dollars with relevant contacts.
æ and save – you can access, view and save your data without having to wait for hours
View
for it to download.



Stay ahead of change.
Find the right person for the right job!

ENTERPRISE
Info CheckPoint’s enterprise solutions enables data intensive organizations to make the most of
business information. We provide:
Databases that go beyond business card intel – To enable companies improve
æ
productivity, drive business impact, enhance database value and increase ROI.
æ integration of database with CRM application - By integrating marketing automation
Easy
and CRM you can implement coherent nurturing strategies and action plans.
An intelligent and advanced search application tool – To provide granular results that are
æ
relevant. You can search through million of contacts, identify relevant segments and ‘view
and save’ results for future use.

Info CheckPoint has a team of database Info CheckPoint
experts who specialize in providing data
solutions specific to your business requirement.
Solutions
Business Development
î

Get to know how our databases can leverage Sales
î
your business growth. Adopt an intelligent,
Marketing
î
intuitive and integrated approach Improve
marketing ROI Recruiting
î

Enterprise
î



MARKETING AUTOMATION

Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It not only
helps in generating demand and new leads, it monitors website traffic as well. Customer Relationship
Management (CRM) is a process that strengthens your relationship with customers. It helps in
managing, organizing and building communication.

With Info CheckPoint you can easily integrate your database with one of the leading CRM
applications, Salesforce.com. With integration of marketing automation and CRM you can implement
coherent nurturing strategies and action plans. We utilize a multi channel email engagement
approach to build customer relationship through automating marketing processes.

BUYING B2B DATA
With Big Data, The Mantra Is “if
B2B marketers have a wide range of sources to obtain You Don’t Know What You Are
data, these go beyond traditional events, tradeshows, Looking For, You Will Never
circulation magazines and compiled sources. The Find It”
current method of buying B2B data is user generated
and through online sources such as social media and
website registrations. Selecting or building a B2B Database is a decision, managers think twice before
taking. The objective while screening databases is to focus not only on quantity of contacts, on quality
and accuracy of profile information as well.

At Info CheckPoint, an ideal database is designed around B2B marketers’ needs and facilitates
segmented and targeted communication.



BIG DATA
With efficient planning and management, Big Data can be leveraged to a great extent in achieving
business goals effectively. At Info CheckPoint our extensive databases are business intelligence tools
that are functional, flexible, reliable, cost effective and credible. The road to accelerating your
marketing ROI begins with obtaining the best suited database. Don’t’ let Big Data defeat you, contact
us.

CROWDSOURCING TRENDS
Crowdsourcing is a community driven concept wherein data is contributed by users. Various groups
and people provide information such as email addresses, phone numbers and social media profiles.
This source provides unlimited amount of data and information, making it possible build databases
that could effectively utilized.

At Info CheckPoint, user generated information is verified and validated before it is updated to the
master database. Moreover, users are not only encouraged to contribute information, they are also
advised to constantly update information provided.

CURATION PROCESS
With the buzzword of ‘crowdsourcing’ in marketing taking center stage, the approach has taken a
deeper view with the concept of ‘Curated Crowds’. The ‘curated crowd’ approach is basically
moderation of crowds to identify people who will be able to provide relevant information. Curation is
usually conducted by introducing a survey for users to participate in to understand if their profiles fit
and meet the criterion of database requirements. A ‘gate policy’ like this is utilized not only to gain
relevant information from significant people; it is also to keep irrelevant data out.

At Info CheckPoint, we use scientifically based and technology driven techniques of data verification



DATA QUALITY AND VERIFICATION
There is a famous saying that,
Quality data is the foundation for making critical “What is not measured is not
business decisions. It enables companies to measure managed”, and what is not
relevancy, analyze effectiveness, optimize strategies managed is surely not possible
and maximize revenues and ROIs. Data intensive to maintain or improve.
organizations need to know their data quality
dimensions and metrics. The best way to do that is to
create a Data Quality (DQ) Scorecard.

At Info CheckPoint, data quality takes precedence of quantity and our power packed databases
provide classified information. We adopt comprehensive data verification process and ensure that data
is technologically and manually validated. Don’t let Data Quality affect your Bottom Line.

DATA MANAGEMENT
Data Management is information from various channels about B2B customers. It helps in integrating,
storing, organizing and interpreting data generated by businesses. What data management does it
develops customer data structures to facilitate marketers and managers understand their target
market better.

We believe at Info CheckPoint, B2B Data Management begins with obtaining a segmented and
targeted database. One that is accurate, complete, current, relevant and translatable to business
intelligence.



DATABASE MARKETING
Marketing is not just selling a glass of cool lemon drink at a lemonade stand. And while we all can
develop an email flyer or a Facebook post, a marketing expert or team can be sustainable by
increasing sales and business growth. Database marketers spend time and effort in acquiring lists of
prospects and rely more on outbound marketing techniques. They identify personas and create
segmented lists based on which they target relevant messaging.

At Info CheckPoint, we adopt best practice approaches in marketing and database management. Our
databases let you develop marketing strategies, gain actionable customer segments, improve
customer satisfaction and drive marketing ROI.

Automation | Big Data | Curation Process |
Buying B2B Data Crowdsourcing Trends Data Quality

Data Verification | Data Database
Data Validation Management Marketing

DATABASE MARKETING



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