Reimagining and reinventing customer support is expensive and hard. We hear that all the time. But it doesn’t have to be. In fact, if you do it “right” it can be fairly cheap and fun. In this session, we will look at using a Design Thinking approach to imagine new realities, create prototypes quickly and cheaply, and iterate on this to create a roadmap to your transformation. Perhaps most important is that we will discuss some of the freely available tools that will help and guide you through the Design Thinking landscape. Unlike most speeches, we will give you specific, tangible baby steps to take once you get back to your own work lives. Three Takeaways 1) Understand the power of Design Thinking 2) Imagine what Design Thinking can do for you 3) Know what tools are available and where to find them Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.