The Value of Visual Content and the Simplified User Interface with Daniel Foster of TechSmith
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It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content? Simplified User Interface (SUI) helps you create powerful and useful images to help your users better understand your content while extending its shelf life and often eliminating the need for localization. Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.
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The Value of Visual Content and the Simplified User Interface with Daniel Foster of TechSmith
- 1. @fosteronomo
- 2. #LocWorld38 The Value of Visual Content & Simplified User Interface Daniel Foster, Snagit strategy manager, TechSmith @fosteronomo | @techsmith
- 3. @fosteronomo
- 4. @fosteronomo
- 5. @fosteronomo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac sem neque. Nulla in pulvinar risus. Vivamus non elit id magna tincidunt aliquet. Sed ut massa fringilla, tempor urna et, tempus turpis. Aliquam dapibus ac leo non pharetra. Donec finibus eros. Duis mattis eleifend sollicitudin. Nulla intnon pretium ultricies Don’t settle. imperdietus. Curabitur porta in lacus non efficitur. Mauris vel sollicitudin dolor. Mauris ultrices ipsum nulla. Nulla facilisi. Praesent at nisi rutrum, tristique est nec, molestie elit. Vitae rutrum et, fringilla nec sem. Aenean viverra et justo vehicula tincidunt. Curabitur semper nulla in tortor vehicula, in ornare ex
- 6. @fosteronomo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac sem neque. Nulla in pulvinar risus. Vivamus non elit id magna tincidunt aliquet. Sed ut massa fringilla, tempor urna et, tempus turpis. Aliquam dapibus ac leo non pharetra. Donec finibus eros. Duis mattis eleifend sollicitudin. Nulla intnon pretium ultricies Don’t settle. imperdietus. Curabitur porta in lacus non efficitur. Mauris vel sollicitudin dolor. Mauris ultrices ipsum nulla. Nulla facilisi. Praesent at nisi rutrum, tristique est nec, molestie elit. Vitae rutrum et, fringilla nec sem. Aenean viverra et justo vehicula tincidunt. Curabitur semper nulla in tortor vehicula, in ornare ex
- 8. @fosteronomo “Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” Paul Martin Lester Professor of Communication, Cal State Fullerton
- 9. @fosteronomo There were inklings of data … 60,000 X 80% vs 10% 6 in 10 94%
- 10. @fosteronomo But there was nothing comprehensive.
- 11. @fosteronomo New Research: The Value of Visuals
- 14. @fosteronomo Scientific study 125 workers Upload post Download software Fill expense form Text-only Text + screenshots Video w/ voiceover T A S K INSTRUCTIONS ! ! ! ! ! ! ! ! !
- 15. @fosteronomo Scientific study 125 workers Upload post Download software Fill expense form Text-only Text + screenshots Video w/ voiceover T A S K INSTRUCTIONS !" !" !" !" !" !" !" !" !"
- 16. @fosteronomo Scientific study 125 workers Upload post Download software Fill expense form Text-only Text + screenshots Video w/ voiceover T A S K INSTRUCTIONS !"# !"# !"# !"# !"# !"# !"# !"# !"#
- 19. @fosteronomo Finding 1: Companies fail to communicate in ways people prefer. (and it’s killing productivity)
- 20. @fosteronomo
- 21. @fosteronomo Millennials • Also known as workers under 40. • Also also known as the world’s largest demographic. • Also also also known as the largest portion of today’s workforce.
- 22. @fosteronomo
- 23. @fosteronomo What about everyone else?
- 24. @fosteronomo
- 25. @fosteronomo Finding 2: Visual content helps people perform better.
- 26. @fosteronomo
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- 28. @fosteronomo Finding 3: Visual content saves companies money.
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- 32. @fosteronomo …this isn’t an issue that is going to go away. As humans, we will always have a more visceral reaction to visuals than text. —Dr. Alastair Goode, Ph.D. in Cognitive Science “ ”
- 35. @fosteronomo source: Traditional development model Servicing development model ! !!!!!!!!!
- 36. @fosteronomo ...of companies surveyed create technical communication deliverables in multiple languages.56% source:
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- 38. @fosteronomo
- 39. @fosteronomo A representation of an interface (or other visual content) that focuses on the essentials by stripping away temporarily or contextually unimportant elements. Simplified User Interface graphic Pronounced “sue-ee”
- 40. @fosteronomo future-proof content cut localization costs focus viewer attention Benefits of SUI graphics
- 41. @fosteronomo
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- 43. @fosteronomo