Video and slides synchronized, mp3 and slide download available at http://bit.ly/12Vgmrk. Praful J Todkar and Cassandra Shum share their experience ending up with an architecture for a mobile application whose development was driven by user experience. Filmed at qconnewyork.com. Praful J Todkar is a Lead Consultant with ThoughtWorks, where he has been leading large projects for clients in US and UK. He has been primarily involved in working on web and data integration technologies. Cassandra Shum is a Senior Consultant with ThoughtWorks and she has primarily been involved in iOS, Android and mobile web applications that are supported on multiple devices.