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1. REVEALING THE
INFOMERCIAL
CAMPAIGN SECRETS

2. INFOMERCIAL CAMPAIGN
Televisions are our best buddies in times when we
cannot sleep in the middle of the night or when you’re
getting back home one night with nothing to do. So what
you do is snatch the remote control and thud onto the
love seat, flipping through channels to discover
something worth observing. Then before you know it,
you’re already hooked when the host says “Wait! There’s
more.” What you believed was a 30-second commercial
is really a 30-minute infomercial.

3. This is the main goal of infomercial production, to
hook audience. Here are the top 3 revealing
secrets about the infomercial campaign:
1. Always highlight the advantages,
not the elements (Compare and
contrast)
We all know the longer the infomercial it became more expensive. For
some businesses producing an infomercial it must be worth the price.
There’s limited information that we can fit in a 30 minute infomercial so
much better that they’re more advantages or benefits of the product sited.

4. 2. Using a strong call-to-action
When you need your viewers to
make a specific move (like calling
you, agreeing to your list, or
tapping the Add to Cart catch),
just tell them precisely what to do.
Example of Call-to-Action that
usually an advertiser used are:
• Buy Now!
• Limited Time offer!
• Click Here to Purchase
• Wait! There’s more!
• Act Fast!
• Book now
You can say that this a call to action works when
it clearly triggers viewers’ emotional reactions, like
watching on a TV then suddenly you feel the “I
must have that, need it, want it, etc.”Moment. And
it creates some urgency to the viewers purchase
immediately like “Offer ends at midnight tonight!
Buy now!”

5. 3. Uniqueness (Power of the
unexpected)
I do believe that a unique infomercial catch viewers’
attention and it will surely remain in their mind. The
true genius behind infomercials is that they
convince the viewers to purchase products, until
just 30 minutes ago, they didn’t even know existed.

6. You can also read Infomercial Consulting blog entitle: Infomercial
Production: Quality, Effectiveness and Cost to know more how to
produce a successful infomercial marketing campaign. If you need
infomercial assistance don’t hesitate to call us at (801) 942-3018 or
email Bill at bill@infomercialconsulting.com.
www.infomercialconsulting.com