Data is one of our most valuable assets -- yet we rarely understand how to incorporate it into our business plans. This presentation provides an introduction to data strategy for business leaders and points to more resources.

1. A Guide For Business Leaders
Lessons learned from
thousands of customers
An Information Builders Production
Developing a Data Strategy:

2. Content Outline
What strategy is not vs. what it is
Example: Napoleon’s five principles
Strategic framework: people, process, and technology
Related to data strategy: organize, govern, and share
How to learn more
Photo Credit: Richard Nevell
http://bit.ly/18Kja5P

3. Strategy Is Not...
Vision
Goals
Planning
Tactics
Initializes: Increase budget in
target markets by 30%.
Aligns: The best-tasting pizza,
consistently, nationwide.
Measure: Increase sales in
premium markets by 30%.
Respond: Buy locally for
“local fresh” campaigns.

4. Strategy Is...
Vision
Goals
Planning
Tactics
Principles to help
achieve your
Direction to help
choose your
Starting
point for
Guide for
selection of
A plan or policy
designed to achieve
a vision.
Strategy

5. Example: Napoleon’s Five “Policies”
1. The primary objective is the destruction of the
enemy’s armies or the main army.
2. All forces must concentrate on the task of
attaining the objective.
3. Operations must be designed to surprise and
confuse the enemy.
4. Every effort must be made to render the enemy
helpless through the severance of his lines of
supply, communications, and retreat.
5. The security of French forces must be guarded to
prevent surprise.
5

6. High-Level Principles, Not Heavy Detail
More like a marketing plan than documentation
Made for easy communication
Focuses everyone’s attention
Every action can be validated against principles
6

7. What Strategy Depends On
Napoleon’s strategy depended, as yours will, on:
Process Mobilizing troops
Disrupting lines of supply, communication, retreat
Protection of French forces
People Foot soldiers, cavalry
Line officers to lead troops in tactical maneuvers
Staff officers to plan and communicate
Technology Heavy and light infantry
Cheap small arms
Horse-drawn artillery

8. Data: One of Your Most Valuable Assets
Asset: a resource with economic value that
an individual, corporation or country owns or controls
with the expectation that it will provide future benefit.
Gartner: Information is an under-managed, under-utilized asset
because it's not a balance-sheet asset.
Not all data is equal. Prioritize based on:
 Criticality and value to the business
 Legal obligations
 Risk to the company

9. Not Any Old Strategy: Data Strategy
9
Process
People
Technology
Govern
How do I
manage data
to ensure its
suitability for
its purpose?
Share
How do I
provide data
in ways that
systems or
people can
apply it to
business
problems?
Organize
How do I
structure
data to
ensure that
it meets
company
needs?

10. To Learn more
Next step: Download the white paper at
bit.ly/ib-data-strategy

11. Information Builders at a Glance
Focused
 Software and Services
 Information Asset Management
 Business Intelligence & Analytics
Global
 Thousands of customers
 Millions of users
 1,350 employees in 60 offices
Experienced
 39 years of experience
 All industries & government
 Leading OEM software provider
Successful
 98% success rate
 Highest customer satisfaction
 Long-term customer partnerships
Successful
Focused
Experienced
Global

12. A Guide For Business Leaders
Lessons learned from
thousands of customers
An Information Builders
Production
Developing a Data Strategy: