Stop the Blastoff! Email Marketing For Results
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Learn how the Association for Professionals in Infection Control and Epidemiology used targeting and customized email marketing to improve member engagement, increase conference attendance, and maximize ROI.
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Stop the Blastoff! Email Marketing For Results
- 1. Stop the Blastoff – e-Marketing for Results
- 3. Who is Jeanette Brown?
- 4. Presenters
- 5. Presenters
- 7. Tactics used to improve relevancy
- 8. #Informz
- 10. Members direct infection prevention programs in hospitals and other healthcare facilities around the globe.
- 12. Challenge Create meaningful member experiences for larger, diverse audience
- 13. Membership Segment member data Communicate value across member segments Integration with AMS is key!
- 14. Membership
- 15. Membership Results APIC 2010 Membership Stats Total members: 14,290 Growth rate: 7.5% over 2009! Largest groups of new members: Acute Care (33.7%) Ambulatory Care/ASC (27.4%) Industry Partners (18.5%) Long-Term Care (3.7%)
- 16. Challenge Location, Location, Location
- 17. Challenge Oil Spill of 2010
- 21. Non-members from similar health-care associations
- 24. MRSA in Moms and Babies
- 25. Meet-the-Expert session on Unique Challenges Associated with Preventing Infections in Pediatrics. Advocate for improved clinical outcomes by investing in your expertise. Find out more at APIC 2010! We look forward to seeing you in New Orleans! Same Format Applicable networking receptions Applicable Experts Applicable educational sessions
- 28. Conference content was the best teaser!
- 30. Feedback
- 31. What We Learned Collaboration is key: SILOS can hinder your success Segmentation is critical Leverage data and technology BE PROACTIVE!
- 32. What We Learned “failure is valuable to creativity”
- 33. Tip #1 Remember your mobile users
- 34. Tip #2 Encourage sharing
- 35. Tip #3 Segment, Automate and Trigger
- 36. Tip #4 Focus on your subject line
- 37. Tip #5 Test, Test, Test
- 38. Let’s Keep the Conversation Going User Conference Information http://bit.ly/2011InformzUserConference Download the full Benchmark Report www.informz.com/associations
- 39. Let’s Keep the Conversation Going Jeanette Brownbrown@informz.com www.informz.com1.888.371.1842 @informz