You decide what this webinar explores -- whatever you ask, we answer it!

1. You Ask It, We Answer It
Jeanette Brown – Informz
Marketing Strategy Manager

3. Can You Hear Me Now?
If you can hear and see my slide, please note
this in the question box to your right.
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and let me know so I can be of assistance.

4. You Ask It, We Answer It
Jeanette Brown – Informz
Marketing Strategy Manager

6. About Me
@emktg_guru

7. Why?

9. Agenda

10. Informz has made many
enhancements over the past 6
months, what can we expect in the
big picture? Any major changes?

11. • Improved mailing creation, review process and
subscriber viewing experience.
– Mobile
– Performance
– Template creation

12. Deliverability

13. What is a spam trap?
Seemingly legitimate email address
that receiving domains use to identify
spam messages

14. What is the process of getting whitelisted?
-Explanation document
- Deliver key information
- Engage your audience, encourage
them to reply to your email.

15. DESIGN

16. What is the ideal size of an email?
30K

17. What is the ideal size of email blasts?
Specifically, height and width?
650 px wide
1000-1500px long (max)

19. Reduce the Length
• General Emails
– Keep above the fold
– Mobile rendering – no more than 4 scrolls
• eNewsletters
– Utilize ‘read more’
– Table of contents
– Test

20. How do I troubleshoot formatting
issues within tables (incorrect font,
font size displaying)?
-Story Layouts
- Look at the code and compare
- Reach out to your advisor

21. What tips do you have for designing
newsletters for mobile readers?

22. Mobile Newsletter Engagement
• Length <30 characters
• Pre-header

23. Insert a Pre-Header

24. Logo Placement

25. Improve Spacing, Links

26. Mobile Optimized

27. Why are there upload limits for
images and documents?

28. Non-image documents: 10mb
Images: 2 mb
-Ensure images stay within the standard web
resolution of 72 dpi
-PDF documents, use compression options.

29. CONTENT

30. I need better email strategies,
specifically my open rates
in my campaigns.

32. Strategy

34. Ideas for Testing
• Friendly-from
• Personalization
• Subject line
– Length
– Topic Base
– Abbreviations vs. spelling out
– Special Characters
• Video
• Timing

35. How should I effectively market to
different geographical regions?

38. Timing

40. Send Time Optimization Testing

41. Results
134% Lift Click Thru Rate

42. Do you have any creative suggestions
on how to utilize the vCard?

43. • Signature for the CEO, sales executive, membership director
• Insert it as part of your template
• Text number for updates during a conference
• New board members

44. What are some ways to gain a Twitter
or Facebook audience, for a company
that is new to social media?

45. Social Media accounts for 1 out of 4 minutes
spent online in the United States
according to Nielsen

46. Survey

47. Survey

48. Educate Them

50. Video

51. Showcase Happenings

52. We would like to see more students
sign up for our free membership and
renew each year, ideas?

54. Welcome Campaign
Day 1 – Month 1 – Focus
Automated on mailed benefits
Member Joins to confirm they are
email is sent to
new member receiving them.
Month 9 – Month 6 – Month 3 –
Retention efforts Highlight Highlight
begin benefit benefit

55. Additional Ideas
• Testimonial videos
• Mentor program
• Survey 4x/year
• Targeted emails

56. SUBSCRIBER
MANAGEMENT

57. When using the iMIS integration with
Informz, how would you integrate
and manage
subscribing/unsubscribing from
multiple emails?

58. How can I optimize subscriber
preferences, all opt-in and opt-outs
on one page?

59. ANALYTICS

60. How can I use the new reporting tools
in Informz, I am getting lost in
analysis paralysis?

62. ROI Tracking

65. Engagement

66. What is the best report to pull for an
event that would list all registrants -
paid, unpaid, etc?

70. Let us help you!
Jeanette Brown
brown@informz.com
@emktg_guru
Informz: www.informz.com
1.888.371.1842
@informz