The NFL is proposing to host a celebrity golf tournament to raise funds for the Concussion Legacy Foundation in order to support their research on CTE and concussions. The event will involve recruiting celebrity golfers and NFL players to participate and solicit donations, as well as selling tickets, securing corporate sponsorships, and engaging local vendors at the tournament location, the International Golf Club in Boston. The goals of the event are to raise at least $100,000 for the Concussion Legacy Foundation through various fundraising activities at the tournament.

2. General Info

3. Event Proposal
Ingrid Little
Full Sail University
August 2, 2018

4. The name of the organization the NFL will be representing for this event is the
Concussion Legacy Foundation. Their mission statement is as follows: “Concussions can derail a
life. The Concussion Legacy Foundation believes we all have a responsibility to ensure athletes
can reach their full potential on and off the field. We are committed to protecting athletes and
families through research, policy, and education. The Concussion Legacy Foundation is
dedicated to advancing the study, treatment, and prevention of the effects of brain trauma in
athletes and other at-risk groups.” (Concussion Legacy Foundation, 2018).
The NFL would like to host a celebrity charity golf tournament to raise funds for the
Concussion Legacy foundation in support of their vision to have “a world without CTE and
concussion safety without compromise.” (Concussion Legacy Foundation, 2018). Due to the
high volume of NFL players that have been diagnosed with CTE as a result of concussions
received while playing football, the NFL has to think of players safety first and the best way to
do that would be to research, educate, create policy and focus on prevention, which is what the
Concussion Legacy Foundation is all about.
There will be various methods of raising funds through this celebrity golf tournament.
First, the NFL will solicit the participation from top golfers, NFL players with golf experience,
and other celebrities. Then in the months leading up to the event, each celebrity will solicit
pledges donations, and corporate sponsors for the event. There will be incentives for the top
pledge getter. The NFL will also solicit corporate sponsorship from existing partners and new

5. ones. The event will be open to the public, where ticket sales and donations will be taken to
support the cause. The tournament play format will be a common format called scramble. In
this format, each celebrity from each group will tee off on each hole. “The best of the tee shots
then is selected, and all players play their second shot from that spot. The process is repeated
until the ball is holed.” (Fundraiserhelp.com, 2018). We will solicit local merchants and
corporate sponsors to present top golfer prizes, which include prizes longest drive, lowest team
score, lowest actual score, and hole in one.
The name of this event will be “NFL’s Legacy
Celebrity Golf Tournament.” “Legacy was chosen for two
significant reasons. Firstly, to reflect the far-reaching,
permanent and positive impact made by those families who
decide to donate a brain to CTE research. Secondly, to
emphasize that sports-related brain trauma in children
leaves a permanent legacy in developing bodies.”
(Concussion Legacy Foundation, 2018). The event will be held on Thursday, August 1, 2019 to
give ample time for planning and preparation, while giving the participants enough time to get
as many pledges, donations, and sponsors for the event as possible. The International Golf
Club: Oaks Course will be the location for the event, as it was rated No. 1 in the state. It is
located outside of Boston and includes resort amenities that are rated high, to include
restaurants and lodging for the participants. The course will prove to be a fun yet challenging
course to be played, with 18 holes and a Par of 72.

6. The vision of this event is to bring awareness to the effects of concussions and support
an organization “dedicated to advancing the study, treatment and prevention of the effects of
brain trauma in athletes,” through funding provided by people who want to support their
cause. The purpose of this event to is raise a substantial amount of money so that Concussion
Legacy Foundation can continue their excellent research in to the effects of concussions on
athletes and CTE.
The target market for this event will be aged 18 to 45, that are interested in supporting
CTE research. We will also target golf lovers and NFL fans in and around the Boston area. The
NFL will also target families and friends of someone impacted by CTE. With these target
markets in mind all promotions and advertisements will be target towards these demographic
and psychographic audiences. The expected attendance will be between 500 and 1,000
spectators, volunteers, participants, and other staff.
The primary goal for this event is to raise at least $100,000 for the continued research
and prevention techniques developed by Concussion Legacy Foundation. Two objectives to
measure and accomplish this goal are to have the participants raise at least $25,000 in pledges
and donations prior to the event and to attain at least $25,000 in corporate sponsorships. The
event will also hope to raise an additional $25,000 on-site during the event from spectator’s
donations and ticket sales. The rest of the money will be raised through soliciting local
merchants to sell products, like t-shirts, food & beverages, and memorabilia where a portion of

7. the proceeds will be contributed to the cause. Another goal we hope to accomplish is soliciting
at least 10 corporate sponsors for the event. One objective to accomplish this is to send out
sponsorship recruitment packages to 20 major organizations for consideration by January 1,
2019. A third goal we hope to accomplish is the recruitment of 15 local merchants to
participate in the event by setting up tents, selling products and agreeing to contribute a
portion of their sales to the Concussion Legacy Foundation. To help achieve this goal we will
reach out to local businesses and purpose the opportunity to make money, build brand
recognition and contribute to a good cause. It is an objective to have at least 10 local
merchants by February 20, 2019. Another goal of the event is to reach our target market for
the event through promotion to ensure we reach our expected attendance goal. To achieve
this goal, it is an objective to create marketing materials, press releases, and advertisements to
be presented to the public on television, radio, and other traditional media. We want to have
marketing material created by November 31, 2018. My final goal is to have at least 100
volunteers donate their time to work the event. An objective that we will measure in order to
achieve this goal is to have at least 50 volunteers register and train for the event by March 31,
2019. Another objective is to have a training and meeting about the duties for the event for all
of the volunteer one week before the event.
It is the hopes of the NFL to bring as much awareness and funding to the Concussion
Legacy Foundation for all of the good work that they do in order to keep our athletes safe.

8. References
Concussion Legacy Foundation. (2018). Concussion Legacy Foundation. Retrieved August 2,
2018, from https://concussionfoundation.org/
Fundraiserhelp.com. (2018, July 12). Planning A Charity Golf Tournament. Retrieved August 2,
2018, from https://www.fundraiserhelp.com/planning-a-charity-golf-tournament.htm

9. SWOT ANALYSIS
NFL’S LEGACY: CELEBRITY
GOLF TOURNAMENT
STRENGTHS:
• “DONE RIGHT, CHARITY
GOLF TOURNAMENTS CAN
NET REAL GREEN FOR
NONPROFIT
ORGANIZATIONS”
• COURSE LOCATION
• NFL CAN TAKE ADVANTAGE
OF ITS CURRENT FAN BASE
WEAKNESSES:
• NEED MOTIVATED
VOLUNTEER TO HELP
ACHIEVE GOALS
• TOURNAMENT SUCCESS IS
DEPENDENT ON PLAYERS
SOLICITING DONATION, NOT
THE SPECTATORS
• LACK OF HISTORY OF THE
EVENT
OPPORTUNITIES:
• OPPORTUNITY TO EDUCATE
AND COMMUNICATE ABOUT
CTE AND WHAT THE
ORGANIZATION DOES
• RECRUITMENT OF MULTIPLE
SPONSORS
• TO GET MEDIA COVERAGE
OF THE EVENT
THREATS:
• SINCE ITS AN OUTDOOR
EVENT, WE ARE DEPENDENT
UPON GOOD WEATHER
• OTHER SPORTING EVENTS
OPTIONS
• INCREASED COMPETITION
FOR SUPPORTERS’
DONATION AND TIME
IMPLICATION:
TO PLAY UP OUR STRENGTHS
WE WILL USE THE FULL
RESOURCES OF THE NFL AND
ADVERTISE AND PROMOTE THE
EVENT AT EVERY TURN.
IMPLICATION:
DUE TO THE LACK OF HISTORY
OF THE EVENT WE WILL NEED TO
CREATE PROMOTIONAL MATERIALS
AND SPONSOR PACKETS AND
SOLICIT THE HELP FROM
SUPPORTERS
IMPLICATION:
WE WILL PROMOTE THE EVENT
THROUGH TRADITIONAL AND NEW
MEDIA, ALWAYS SURE TO EXPLAIN TO
REASONS FOR THE EVENT AND THE
CHARITY WE ARE SUPPORTING
IMPLICATION:
WE WILL CONSTANTLY MONITOR
WEATHER FORECASTS AND IN
PROMOTION EXPLAIN TO POTENTIAL
SUPPORTERS WHY THIS IS AN EVENT
THAT WOULD BE WORTH THEIR TIME
AND DONATIONS

10. EVENT BRAINSTORMING TOOL
Add Event Logo Here
• The NFL is hosting a celebrity
golf tournament to raise money
for the Concussion Legacy
Foundation, in order for them to
do more research on CTE,
concussions, and other head
injuries
WHAT
• Because the headquarter for the
Concussion Legacy Foundation
is in Boston, Massachusetts, the
location of the golf tournament
will be held at one of the top golf
courses in Boston.
• See Facilities Research tool.
WHERE
• Aged 18-45
• Interested in supporting CTE
research
• Golf lovers
• NFL fans
• Families and friends of someone
impacted by CTE
WHO (TARGET MARKET)
• Due to the high volume of NFL
players that have been diagnosed
with CTE as a result of concussions
received while playing football, the
NFL has decided to raise money for
the Concussion Legacy Foundation
in support of research on CTE and
education on the prevention and
diagnosis of concussions
WHY
• Solicit top golfers, NFL players with golf
experience, and other celebrities to
participate in the event
• Each celebrity will solicit pledges,
donations, and corporate sponsors for the
event and the top pledge getter will be
recognized
• Event will be open to the public, where ticket
sales and donations will be taken
HOW
• The event will be held one year
from today (August 1st, 2019) in
order to have adequate time to
prepare and market the event.
WHEN

11. EVENT TIMELINE
WEEKS TO EVENT TASK
Organize an event committee
Trademark NFL Legacy Logo
Purchase domain & host for tournament website
Reserve venue for event date
Schedule committee meetings and assign roles and responsibilities
Contract a graphic designer to create Legacy website
Contact and solicit celebrity participants
Contact and solicit corporate sponsors
Contact and solicit local vendors for food & beverage tents and
negotiate percentage of proceeds
Solicit volunteers to work the event
Send a "save the date" email to potential players and sponsors
Hold committee meeting to discuss progress and set goals for next
week
Promote the event website on social media platforms
Follow up with celebrity participants who have committed
Follow up with corporate sponsors who have committed
Follow up with local vendors who have committed
Send RFP's for printing, scaffolding seating, auxillary power needs
Hold committee meeting to discuss progress and set goals for next
week
Order items for swag bags for participants
8
7
6

12. EVENT TIMELINE
Hire and reserve a photographer for the day of the event
Attain insurance for event, personnel, and hole-in-one winner
Create video commercial for traditional media
Write a press release to deliver to news outlets
Hold committee meeting to discuss progress and set goals for next
week
Post updates to social media and website
Have a meeting for volunteers to practice duties
Start production list for hole sponsor signs and banners
Decide on awards and prizes for winning team
Review and update website with sponsor logos
Hold committee meeting to discuss progress and set goals for next
week
Schedule meeting with golf course to review event day agenda, menu,
and the event day responsibilities
Identify an event emcee for awards ceremoney
Order "Thank you" Plaques and Team Prizes
Order staff and volunteer t-shirts for easy identification
Schedule phone blitz to recruit more players and sponsors
Hold committee meeting to discuss progress and set goals for next
week
Arrange for credit card processing for the day of the event to handle
payments and donations
Follow up with players and sponsors regarding donations, pledges ,
and payments
Have meeting with staff and volunteers to discuss roles and
responsibilites
Confirm all signs and banners, player gifts and goody bags are on
schedule for delivery2
5
4
3

13. EVENT TIMELINE
Follow up with local vendors to discuss logistics for the event.
Hold committee meeting to discuss progress and set goals for next
week
Send a reminder to all participants. Advise to check the website for
updates in case of rain.
Review volunteer assignments
Confirm all sign and banners, player gifts and goody bads are
delivered
Prepare hole assignments for teams with team member names and
provide to the course
Prepare list of players by last name, team and company for
registration
Hold committee meeting to discuss progress and set goals for next
week
Arrive 3 hours before tee-off to set up signs, banners, and registration
area.
Place player gifts on carts
Set up registration materials at registration table
Send volunteers to designated areas to set up and prepare
Work with the golf course staff on cart staging and timing for tee-off
Set up ticket will call and ticket sale booths
EVEN
T
DAY
2
1

14. EVENT TIMELINE
NOTES
Send deposit to
International Golf Club:
Oaks Course
establish conference
bridges, weekly meetings
Email, phone, and letters
Sponsorship recruitment
package & proposal
Promise brand
awareness and
engagement from venue
Need between 100-150
people
Follow up for proposals
and recruitement letters
Content for Facebook,
Twitter and Instagram
Provide more details of
the event
Provide more details of
the event
Provide more details of
the event

15. EVENT TIMELINE

16. EVENT TIMELINE

17. AREA OF RESPONSIBILITY
# of
STAFF
DUTIES
Designated volunteer has cashbox with starter cash
Check IDs against Will Call List for ticket verification
Provide wristbands to spectators
Provide VIP lanyard to VIPs
Provide course maps
Provide assistance to special needs guests
Direct vendor to appropriate parking area
Provide vendor a map of course designating their assigned
tent area
Install a parking decal on windshield of vehicle
Obtain info on anything the vendor needs to set-up onsite
Provide event vendor wristbands
Advise vendor where to submit their proceeds donation at
the end of the event
Check ID's against authorized participant list
Provide Participant wristband
Provide of course map
Inform paticipant of start hole & tee time
Inform participant of their team information
Direct participant to their cart and swag bag
Greet all guests
Provide course maps & directions to all necessary locations
such as restrooms, water stations, food areas and golf shop
Maintain radio contact with emergency first aid locations
Direct people to their appropriate area based upon
wristband/passes
Sale event merchandise
Hostess/Concierge &
Information Center
20
Will Call/Ticketing 20
Registation for Vendors 20
Registration for
Participants
20

18. Offer assistance to special needs guests
Pick all trash
Empty trash bins regularly
Monitor restroom cleanliness
Clean any spills using proper signage e.g. wet floor
Overall grounds maintenance
Ensure toiletries are fully stocked
Hostess/Concierge &
Information Center
20
Custodial Services 20

19. Ticketing/Registration Plan Information Sheet
Ticketing
Tickets will be available on the NFLLegacy.com website, Ticketmaster, and
Eventbrite.com. Each ticket will sell for $25 and it includes access to
the golf tournament and grounds. When an order is placed for
admission, tickets can be printed out on Ticketmaster but will be
available for pick up at will call if order on the website or
Eventbrite.com. Eventbrite.com will also be accepting pledges for
participants and donations to the event. Will call will be located at the
North Gate of the golf course, near hole one. Spectators will need to
present their driver’s license or photo identification card to claim
tickets.
VIP Tickets will also be available for sale at NFLLegacy.com and
Eventbrite.com. VIP tickets include access to the resort, restaurants, and other amenities
provided by the International Golf Club. It will include bleacher seating at the 18th
hole and
autograph opportunities with the celebrity participants of the tournament. Each VIP ticket will
sell for $100. VIP passes will be available for pick up at will call area located at the North Gate
of the golf course, near hole one. VIP Tickets will be issued on a lanyard which need to be worn
at all times to guarantee access to VIP locations around the golf course and resort.
Registration
Participants in the golf tournament will need to pick up their passes in the lobby of the
International Golf Club. The participants must have already registered for participation on the
NFLLegacy.com website. Participants will need to show photo ID to receive access. Because
the tournament starts promptly at 9AM, athletes and celebrities participating in the event will
be asked to register and receive their credentials one hour before the start of the tournament.
Participate passes will be in the form of wristbands that provide access to the course grounds,
resort, restaurants, and guest services, to include golf cart transportation and beverage cart,
provided by the International Golf Club.
Staff and volunteers will register and receive passes at the South gate of the International Golf
Club. Staff will need to bring photo ID and already be on the list of staff and volunteers. Staff
will be given lanyard passes that denote staff and an event t-shirt required to be worn for easy
identification. The staff and volunteer’s registration will open at 6AM on the day of the event
and all staff and volunteers should show register no later than 7AM.

20. Budget

21. EVENT NAME: NFL's Legacy Celebrity Golf Tournament
Oganization: Concussion Legacy Foundation
Location: Boston, Mass.
Date: August 1st 2019
Event Purpose:
To raise money for and awareness of the
Concussion Legacy Foundation, so that they can
continue to do research, create policy, and bring
awareness to CTE and concussions suffered by
athletes.
LINE ITEM DETAILS
REVENUES
Donations/Pledges Money received through donations
Corporate Sponsorships
Money received through partnering with other
organizations
Ticket Sales Money earned through sale of tickets to event
Merchandise Sales
Money accrued through the sale of t-shirts, visors, and
other apparel
Local Vendor Pledges
The portion of the proceeds local vendors donate from
on-site food & beverage sales
EXPENSES
Venue Rental
The cost to rent the facilities for the duration of the
event
Marketing Materials
Expenses related to social media campaigns, and
traditional media advertisements
Printing Flyers, t-shirts, visors, signage, etc.
Security Cost for private security for celebrities and spectators
Insurance Hole-in-one insurance, facilities insurance, etc.
Tents For vendors to use to sell products and services
Rentals Scaffolding, generators, refrigerators, port-a-potties

22. Staffing Stipend for staff to plan, organize and work the event
Website Management Hosting for site, maintenance, graphic design
Player-Related Cost Swag bag and general celebrity hospitality
Custodial Care Expenses related to maintaining the grounds.
Photographer/Videographer
Expense related to commerate and record the event.
(Historian)
Audio/Video Capabilities Equipment for announcers, play-by-play, etc
Awards Winner Trophies, Certificates, Honorable Mention, etc.
Miscellaneous Expenses Other expenses related to the success of the event

23. NFL’s Legacy Celebrity Golf Tournament
1600 Main Street - Boston, Massachusetts 02101
Ph: 508-234-5678 – Fax: 508-987-0011
Website: www.nflslegacy.com – Email: info@nflslegacy.com
August 14, 2018
Dear Prospective Offerors,
This is a procurement of professional services as it pertains to the printing needs of the NFL’s Legacy
Celebrity Golf Tournament.
The NFL is hosting a celebrity golf tournament to raise money for the Concussion Legacy Foundation on
August 1, 2019. We will have NFL players, professional golfers, and other celebrities attending this
event and raising money through sponsorships and pledges. The event will take place at the
International Golf Club, located just outside of Boston, Massachusetts. The expected attendance will
be about 1500 spectators, participants, and staff. We require the printing of tickets, signage, t-shirts,
banners, visors and wristbands. It is of the utmost importance that we procure a vendor capable of
satisfying our printing needs. If your organization is interested and available, please submit your
proposal.
Guidelines for Proposal:
Please submit a proposal no later than December 31, 2018.
Include in the document, proposed cost and completion schedule.
Proposals may be submitted electronically.
Please send proposal to:
Ingrid Little
Event Coordinator
1600 Main Street
Boston, Massachusetts 02101
ilittle@nflslegacy.com
Sincerely,
Ingrid Little
Ingrid Little

24. Sponsorship

25. NFL’s Legacy Celebrity Golf Tournament
1600 Main Street - Boston, Massachusetts 02101
Ph: 508-234-5678 – Fax: 508-987-0011
Website: www.nflslegacy.com – Email: info@nflslegacy.com
NFL’s Legacy Celebrity Golf Tournament
Sponsorship Packages
Albatross Package: $5,000
• Receives Category Exclusivity
• On-Site Signage around the golf course
• Logo on all printed materials
• Logo included on the website with link
• Space for Activation, on-site
• Ten (10) VIP passes to the tournament
• Free valet parking
• Hospitality golf cart
Eagle Package: $3,000
• On-site signage around the golf course
• Logo included on all printed materials
• Logo included with link on the website
• Six (6) VIP passes to the tournament
• Free valet parking
Birdie Package: $1,500
• On-site signage around the golf course
• Logo included with link on the website
• Two (2) VIP passes to the tournament
Explanation of Benefits:
Through promotion of the event, each
package gives sponsors the ability to
reach a target market while building
brand awareness and engagement.
Your company’s sponsorship of the
NFL’s Legacy Celebrity Golf Tournament
sends a clear message that you care
about the safety of our players and are
willing to support a good cause. In
addition to the branding benefits that
come with partnering with the NFL, we
also feel that your company should
experience an exciting event. In our
packages we have included VIP passes,
which include access to the resort,
restaurants and other amenities
provided by the International Golf Club.
The VIP pass also includes bleacher
seating at the 18th
hole and autograph
opportunities with the celebrity
participants of the tournament. It is the
goal of our packages to create a
mutually beneficial partnership for the
NFL’s Celebrity Golf Tournament.

26. NFL’s Legacy Celebrity Golf Tournament
1600 Main Street - Boston, Massachusetts 02101
Ph: 508-234-5678 – Fax: 508-987-0011
Website: www.nflslegacy.com – Email: info@nflslegacy.com
August 16, 2018
Jeff Reid
Ford Motor Company
P.O. Box 6248
Dearborn, MI 48126
Dear Potential Sponsor,
The NFL is hosting its first ever celebrity golf tournament to raise money for the Concussion Legacy
Foundation on August 1, 2019 in Boston, Massachusetts. This letter is a formal invitation for your
company to be one of the sponsors of the NFL’s Legacy Celebrity Golf Tournament.
The goal of this inaugural event is to raise $100,000 for the Concussion Legacy Foundation in support
of their mission to advance the study, treatment, and prevention of the effects of brain trauma in
athletes and other at-risk groups. It is their vision to have a world without CTE, and concussion safety
without compromise.
There are three different tiers of sponsorship all of which provide the opportunity for your company to
build brand awareness and engagement with your target market. Enclosed is a pamphlet describing
these three tiers of sponsorship and what benefits and opportunities each level provides.
If you are interested in becoming a sponsor for the NFL’s Legacy Celebrity Golf Tournament, please
contact Ingrid Little, event coordinator, by email at ilittle@nflslegacy.com.
Thank you for your consideration,
Ingrid Little
Ingrid Little
Event Coordinator

27. Marketing & Promotions

28. NFL’S LEGACY
Celebrity Golf Tournament
Marketing Plan

29. Marketing Goals
To raise 50% of the target revenue before the event
through marketing commercials on television and radio
To build awareness of the event through social
media contest by measuring engagement rate
Increase website traffic in order to increase site
visitors converted into paying customers and donating
customers by 10% every month until event day

30. Television (Commercial)
Radio (Advertisement)
Social Media (Facebook, Twitter)
Golf Shops, Sports Bars, Sporting Goods Stores,
Local Shops, etc. (Handouts, Flyers)
Distribution Channels

31. Promotions Campaign #1
Social Media Contest
Facebook and Twitter
Like & Share; Like & Retweet with Hashtag
Entered for Chance to Win 2 VIP Passes

32. Promotions Campaign #2
Cross-Promotion with Ford
Television and Radio
Test Drive a New Model F-150
Entered into Sweepstakes to Win 2 VIP Passes

33. Promotions Campaign #3
Viral Video
YouTube, Social Media
Star Athlete Doing Golf Tricks
“Is Tom Better than Tiger?”

34. FOR MORE INFORMATION CONTACT: ILITTLE @NFLSLEGACY.COM 978-779-1347
COME OUT TO
NFL’S LEGACY
CELEBRITY GOLF TOURNAMENT
AUGUST 1, 2019 10AM
INTERNATIONAL GOLF CLUB: OAKS COURSE
159 BALLVILLE RD, BOLTON, MASSACHUSETTS 01740
• Celebrity Golf Tournament to support Concussion
Legacy Foundation and the prevention of brain
trauma in athletes
• To purchase tickets or to donate visit
www.nflslegacy.com
• All proceeds are for the benefit of Concussion
Legacy Foundation

35. NFL’S Legacy
Celebrity Golf Tournament
Commercial

36. References
TikiToki. (2018, June). EXPOSURE TO TRADITIONAL AND NEW MEDIA. Retrieved August
24, 2018, from https://www.tiki-toki.com/timeline/entry/947945/EXPOSURE-TO-
TRADITIONAL-AND-NEW-MEDIA/
I2idirectmarketing.com. (2018). Successful Social Media Contest. Retrieved August 24,
2018, from https://www.i2idirectmarketing.com/successful-social-media-contest/
Sheetrit, G. (2017, July 18). The Backbone of Viral and Shareable Facebook Videos.
Retrieved August 24, 2018, from https://www.adweek.com/digital/guy-sheetrit-over-the-
top-seo-guest-post-viral-facebook-videos/
Gocsmproduction.com. (2013, July 29). Ford Aces the Greenbrier Classic. Retrieved
August 20, 2018, from http://gocsmproduction.com/ford-aces-the-greenbrier-classi
Ginella, M. (2018, July 20). From Ross to Fazio: The top 5 public golf courses in the
Boston area. Retrieved August 24, 2018, from https://www.golfadvisor.com/articles/from-
ross-to-fazio-the-top-5-public-golf-courses-in-the-boston-area

38. Silent Auction/Donations

39. NFL’s Legacy Celebrity Golf Tournament
1600 Main Street - Boston, Massachusetts 02101
Ph: 508-234-5678 – Fax: 508-987-0011
Website: www.nflslegacy.com – Email: info@nflslegacy.com
August 14, 2018
John Stevens
Kenmore Collectibles
466 Commonwealth Avenue
Boston, MA 02215
Hello Mr. Stevens,
My name is Ingrid Little, event coordinator for the NFL’s Legacy Celebrity Golf Tournament. The
inaugural date of our annual golf tournament will be August 1, 2019. This is a charity event, where we
will be raising money for the Concussion Legacy Foundation.
It is the mission of the Concussion Legacy Foundation to be dedicated to advancing the study,
treatment and prevention of the effects of brain trauma in athletes and other at-risk groups. Their
vision is a world without CTE and concussion safety without compromise. In support of the NFL’s
athlete’s safety, we empathize with the goals of this non-profit organization.
In support of the Concussion Legacy Foundation, we will be holding a silent auction at the golf
tournament. We are reaching out, wondering if Kenmore Collectibles would be able to donate sports
memorabilia, sports cards, or other sports related items to be auctioned off. The proceeds of this
auction will be donated to the Concussion Legacy Foundation, to support their continued research into
brain trauma and CTE.
If you are interested in donating items for this silent auction, please contact me through email at
ilittle@nflslegacy.com.
Thank you,
Ingrid Little
Ingrid Little

40. Venue

41. FACILITIES RESEARCH
The Red Tail Golf Club is located 1 hour’s
drive from downtown Boston. It was built
in 2002 and was designed by Brian Silva.
Boston Magazine calls it the area’s best.
Golfers can enjoy spectacular views from
every hole because the landscape offers
classic New England golf with maple
tress, bunches, oaks, and pines. It has 18
holes with a Par of 72.
Red Tail Golf Club
The Granite Links Golf Club is located
on high elevation just 20 minutes south
of downtown Boston. It was built in
2004 and was designed by John
Sanford. In 2017, it was rated No. 1 by
Golf Advisor as the Top Courses in New
England and No. 15 of the Top 25 Off-
course amenities in the U.S. This
course has great views of the city
skyline plus the Harbor Islands to the
south and east. It has 9 holes with a
Par of 36.
Granite Links Golf Club
The International Golf Club: Oaks
course is located 47 minutes from
downtown Boston. It opened in 2001
and was designed by Tom Fazio.
Golf Digest rates it No. 1 in the state.
Overlooking the lush Nashua River
Valley, the course has a scenic and
diverse landscape. It has 18 holes
with a Par of 72.
The International Golf
Club: Oaks Course
PROS CONS
Average cost
for Green
Fees
Oldest course
under
consideration
88%
recommend
this course out
of 72 reviews
Course
difficulty may
be too
challenging
Resort Amenities
Rated High and
include
Restaurants and
54 Room Lodging
47 minutes
from downtown
may prove to
be too far
PROS CONS
Lowest cost
for Green
Fees
No lodging
98.2%
recommend
this course out
of 117 reviews
Course
difficulty may
be too
challenging
Amenities Rated
High that includes
Red Tail Tavern
restaurant
One hour from
downtown may
prove to be too
far
PROS CONS
Course will
play quickly
Newest course and
facilities under
consideration
98.2%
recommend
this course out
of 46 reviews
Highest cost
for Green Fees
Located
closet to
downtown
Boston
Golf Club is not
a resort and
does not
include lodging
Ginella, M. (2017). From Ross to Fazio: The top 5 public golf courses in the Boston area. Retrieved August 1, 2018, from https://www.golfadvisor.com/articles/top-five-public-courses-boston-
massachusetts-14751.htm

42. Miscellaneous

43. THE NFL BELIEVES IN
THE MISSION AND
VISION OF THE
CONCUSSION
LEGACY
FOUNDATION.
NFL’S LEGACY
Celebrity Golf Tournament
“OUR VISION IS A
WORLD WITHOUT CTE,
AND CONCUSSION
SAFETY WITHOUT
COMPROMISE.”
“THE CONCUSSION LEGACY
FOUNDATION IS DEDICATED TO
ADVANCING THE STUDY,
TREATMENT AND PREVENTION
OF THE EFFECTS OF BRAIN
TRAUMA IN ATHLETES AND
OTHER AT-RISK GROUPS.”
Researching brain trauma to athletes
Goal is to reach $100,000 for
Concussion Legacy Foundation
Support the research of treatments and
prevention of concussion and CTE.

44. SPONSORSHIP
PACKAGES
ALBATROSS PACKAGE: $5000
• Receives Category Exclusivity
• On-Site Signage around the golf course
• Logo on all printed materials
• Logo included on the website with link
• Space for Activation, on-site
• Ten (10) VIP passes to the tournament
• Free valet parking
• Hospitality golf cart
EAGLE PACKAGE: $3000
• On-site signage around the golf course
• Logo included on all printed materials
• Logo included with link on the website
• Six (6) VIP passes to the tournament
• Free valet parking
BIRDIE PACKAGE: $1500
• On-site signage around the golf course
• Logo included with link on the website
• Two (2) VIP passes to the tournament
EXPLANATION OF
BENEFITS
Through promotion of the event, each package
gives sponsors the ability to reach a target market
while building brand awareness and engagement.
Your company’s sponsorship of the NFL’s Legacy
Celebrity Golf Tournament sends a clear message
that it cares about the safety of our players and are
willing to support a good cause.
In addition to the branding opportunities that come
with partnering with the NFL, we also feel that your
company will experience an exciting event.
Our packages include VIP passes which provide
access to the resort, restaurants and other
amenities of the International Golf Club.
The VIP pass also includes bleacher seating at the
18th hole and autograph opportunities with the
celebrity participants of the tournament.
Our goal is to create a mutually beneficial
partnership between your company and the NFL’s
Celebrity Golf Tournament.
International Golf Club: Oaks Course