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FATIMA ZAIN
HUMAN RESOURCE MANAGER
Call Centre Ethics
H. Fatima Zain
Human Resource Manager
 Born on October 15, 1990 in Karachi,
Pakistan. She is a graduate and having
good exposure in market. She is
enthusiastic, energetic and passionate in
her work and life.
 She is career oriented lady and having
good experience in different market.
 She have 4+ years of experience with
different organization and she proved
herself a strong candidate by completing
and fulfill her designated tasks and job
descriptions.
Contents
 Be Courteous
 Be Professional
 Be Respectful
 Be Honest
 Be Trustworthy
 Be Confident
 Be Competent
 Be Interested
 Be Neutral
 Be Flexible
Be courteous
 Agents should always treat each caller with courtesy.
 Ask how they prefer to be addressed, make every
attempt to pronounce their name correctly and use
this name consistently.
 Talk with a smile, remain calm and speak clearly.
Wait for the person to finish speaking before
speaking.
Be Professional
 Agents should maintain a level of professionalism
throughout the entire conversation.
 They are the face of the company, so they should
have adequate training and should be monitored.
 All conversations should be in line with corporate
values and goals.
Be Respectful
 All customers should be treated with respect.
Throughout each interaction, agents should remain
calm, act rationally and treat the caller as if they
were the most valued customer.
 Respect also involves understanding the caller’s
needs and making an effort to accommodate them.
Be Honest
 Agents should always be honest with their customers
and with themselves.
 Agents should never lie, guess or make up an answer.
If the customer’s problem is beyond their
competence level, the agent should politely explain
that they will transfer the customer to an employee
who can better address their needs.
Be Trustworthy
 Building trust is essential, not only for the
interaction to progress smoothly, but also to build
positive brand awareness for the company.
 Trust is based on ethical principles such as character
and competence. It requires truthfulness, honesty,
reliability, loyalty and integrity.
 In order to ensure that your staff is trustworthy,
monitor for their adherence to these character traits
and the values of your company.
Be Confident
 Confidence is critical for any productive interaction.
 Ensure that your staff is well trained, well managed
and properly equipped to handle difficult situations.
This will instill confidence, interactions will be more
effective and the image of the company will be more
positive.
Be Competent
 Agents must demonstrate a certain level of
competence to adequately address the customer’s
needs.
 When the customer’s demands are too high, they
must refer them to someone with more experience
who can effectively handle their issue or concern.
Be Interested
 Agents must take a genuine interest in the
customer’s question or concerns. This will make the
process more enjoyable for both the agent and the
caller.
 Call center work can be very monotonous. Agents
should keep it fresh by taking a genuine interest in
each caller’s unique situation, asking personal
questions and attempting to make a quick
connection.
Be Neutral
 Agents should not offer opinions or introduce their
own biases into the conversation.
 They should always take a neutral stance on issues,
but empathize with the caller’s needs.
 Taking a neutral stance will allow agents to more
effectively solve problems in an efficient manner.
Be Flexible
 Agents should anticipate the unexpected and be
prepared to change course when necessary.
 Sometimes pertinent information will be obtained
that can change the course of the problem solving
efforts.
 Agents should always be flexible, welcome the
change and keep the customer informed of the
reasons for the change.
Discuss now and share your
comments!
For any query or support
you can contact us
@
fatima.zain@skylines.ae

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Call Centre Ethics

  • 1. FATIMA ZAIN HUMAN RESOURCE MANAGER Call Centre Ethics
  • 2. H. Fatima Zain Human Resource Manager  Born on October 15, 1990 in Karachi, Pakistan. She is a graduate and having good exposure in market. She is enthusiastic, energetic and passionate in her work and life.  She is career oriented lady and having good experience in different market.  She have 4+ years of experience with different organization and she proved herself a strong candidate by completing and fulfill her designated tasks and job descriptions.
  • 3. Contents  Be Courteous  Be Professional  Be Respectful  Be Honest  Be Trustworthy  Be Confident  Be Competent  Be Interested  Be Neutral  Be Flexible
  • 4. Be courteous  Agents should always treat each caller with courtesy.  Ask how they prefer to be addressed, make every attempt to pronounce their name correctly and use this name consistently.  Talk with a smile, remain calm and speak clearly. Wait for the person to finish speaking before speaking.
  • 5. Be Professional  Agents should maintain a level of professionalism throughout the entire conversation.  They are the face of the company, so they should have adequate training and should be monitored.  All conversations should be in line with corporate values and goals.
  • 6. Be Respectful  All customers should be treated with respect. Throughout each interaction, agents should remain calm, act rationally and treat the caller as if they were the most valued customer.  Respect also involves understanding the caller’s needs and making an effort to accommodate them.
  • 7. Be Honest  Agents should always be honest with their customers and with themselves.  Agents should never lie, guess or make up an answer. If the customer’s problem is beyond their competence level, the agent should politely explain that they will transfer the customer to an employee who can better address their needs.
  • 8. Be Trustworthy  Building trust is essential, not only for the interaction to progress smoothly, but also to build positive brand awareness for the company.  Trust is based on ethical principles such as character and competence. It requires truthfulness, honesty, reliability, loyalty and integrity.  In order to ensure that your staff is trustworthy, monitor for their adherence to these character traits and the values of your company.
  • 9. Be Confident  Confidence is critical for any productive interaction.  Ensure that your staff is well trained, well managed and properly equipped to handle difficult situations. This will instill confidence, interactions will be more effective and the image of the company will be more positive.
  • 10. Be Competent  Agents must demonstrate a certain level of competence to adequately address the customer’s needs.  When the customer’s demands are too high, they must refer them to someone with more experience who can effectively handle their issue or concern.
  • 11. Be Interested  Agents must take a genuine interest in the customer’s question or concerns. This will make the process more enjoyable for both the agent and the caller.  Call center work can be very monotonous. Agents should keep it fresh by taking a genuine interest in each caller’s unique situation, asking personal questions and attempting to make a quick connection.
  • 12. Be Neutral  Agents should not offer opinions or introduce their own biases into the conversation.  They should always take a neutral stance on issues, but empathize with the caller’s needs.  Taking a neutral stance will allow agents to more effectively solve problems in an efficient manner.
  • 13. Be Flexible  Agents should anticipate the unexpected and be prepared to change course when necessary.  Sometimes pertinent information will be obtained that can change the course of the problem solving efforts.  Agents should always be flexible, welcome the change and keep the customer informed of the reasons for the change.
  • 14. Discuss now and share your comments! For any query or support you can contact us @ fatima.zain@skylines.ae